Hornets' Sorg Soars as Top Coach, Official

October 2, 2015

By Geoff Kimmerly
Second Half editor

WILLIAMSTON – Brent Sorg was a high school sophomore, on crutches a few weeks after knee surgery, when he stepped in to officiate a Lansing area 30-and-over men’s league soccer game although he couldn’t move more than a few feet from his post at midfield.

A dozen years later, Sorg ran matches at the highest U.S. level as one of 24 Major League Soccer referees during the 2004 and 2005 seasons.

That he remains one of the country's elite officials after rising so quickly is a story worth telling on its own – but only half of the 40-year-old's remarkable climb on the pitch.

Sorg is better known in Michigan high school soccer as the boys coach at Williamston, which he led to the MHSAA Division 3 Final last fall for the second time in three seasons.

That's quite a combination; in fact, he knows of only one other high-level official, from North Carolina, who coaches a high school team as well. But here's the kicker, pun intended: Sorg, a three-sport athlete in high school, never played a competitive soccer game past the eighth grade.

“It is sort of interesting to reflect on the path of how I’ve gotten there,” Sorg admitted during a Williamston practice last week. “The continuing education piece, surrounding yourself with good people, being willing to try things; that’s why I think I’ve been able to have some success. You don’t always do the cookie cutter approach. The game is very simple, but there’s always more than one way to go about it.”

He’s proof – although surely there are common strands tying together his officiating, coaching and day job success.

Soccer has become Sorg's passion. That, and sharp time management skills, play large parts in his pulling off coaching a contending high school team plus officiating high-level matches during free weekends, when he’s not working 8:30 p.m. – 6:30 a.m. most days protecting the capital city.

All in all, it’s been an eventful 365 days for the Hornets’ leader, who in addition to taking his team back to a championship game also officiated an NCAA Men’s Tournament Quarterfinal and a Women’s Semifinal, and was promoted to sergeant for the Lansing Police Department.

“He works hard at both (soccer) professions and continues to learn,” said Eaton Rapids coach Matt Boersma, a friend and colleague who has worked with Sorg on the board of the Michigan High School Soccer Coaches Association. “Brent is a great example of hard work. He has put it in in all three of his professions – cop, coach and ref – and has seen that hard work give great returns."

Starting down the path

Sorg did play under a legendary coach at East Lansing, but not five-time boys soccer champion Nick Archer.

Instead, he played junior varsity for the football program led by Jeff Smith, who won one MHSAA title and led the Trojans to two runner-up finishes during his multiple-decade tenure. Sorg also played basketball and baseball – but after tearing a right knee ligament as a sophomore, decided he was done as a high school athlete. He knew then he wanted to become a police officer and wanted to guard his knee for that future.

Sorg’s soccer playing career had ended a few years before; admittedly, he probably wasn’t good enough to play past junior high. But he had friends on East Lansing’s team and became a regular cheering them on – while he also became a regular on the pitch in another capacity.

He officiated his first games as a sixth grader at the request of his club coach, who needed someone to handle littler kids' matches at $6 apiece. That seemed like a pretty good deal. At 16 and 17, Sorg started making a few hundred dollars a weekend at youth tournaments and was part of the MHSAA Legacy Program. He later was mentored by Lansing’s Dean Kimmith in soccer and Rick Hammond for football and basketball, registering to officiate all three sports.

Sorg’s first coaching opportunity came from the same source. He graduated from East Lansing in 1994 and went on to Michigan State University, and a few years in his former club team needed a youth coach. Sorg and a buddy decided to give it a shot – and Sorg found another calling.

He stuck with coaching, moved up on the club scene, did the course work to earn his National "B" coaching license from the United States Soccer Federation, and then coached a season of junior varsity at Haslett in 2000. He also continued to officiate – he’s worked six MHSAA Finals in boys or girls socccer – eventually climbing the college ranks as well and earning his National Referee badge in 2002 on his way to MLS.

Sorg may referee only a dozen or so games in this season, depending on what his schedule allows. For example: He officiated at Virginia Tech on Sept. 27, landed in Detroit at midnight and finally made it to bed at 2 a.m. before starting his coaching and working life again the next day. Work duties eliminated the next two weekends from his officiating calendar.

But when available, Sorg gets games in the Big Ten, Atlantic Coast Conference, Horizon League and American Athletic Conference, and handled the NCAA Division III Men’s Final in 2013.

“Brent is a great referee. I can't remember if I've ever had a complaint about him,” said Steve Siomos, who assigns officials for the Big Ten and Horizon League among others. “The only thing that held him back to go to the top was his job and his coaching high school kids. Those were the two priorities; referee(ing) was after that.”

Building the program

Josh Ward is the second from his family to play for Sorg. He followed his brother Jake, joining the Williamston varsity for the 2012 playoff run.

Josh knew the Hornets' program probably more than most newcomers, but still chuckled to himself the first time he heard Sorg’s annual start to fall practice.

“He loves this program. One of his quotes at the beginning of every soccer season is that this is the best soccer program to play for, I think he says, in the world,” Ward said. “So he loves this place.”

It’s true.

“I’m pretty honored by it. I say that every day,” Sorg said. “I’m in a pretty good position, with an athletic director and staff that does a nice job supporting us and what we do. We’re pretty lucky.

“(And) we’re so lucky to have people who care about their community and schools. I get comments all the time how our practice fields are better than some game fields.”

Sorg was hired in 2005, with just his club experience and that one year of JV coaching to his credit. The Williamston program had been average most seasons, but with potential for more backed also by an excited parent base that has since contributed to the building of a stadium used for multiple MHSAA Finals.

Whatever coaching skills Sorg missed out on by not playing, he’s apparently learned. The Hornets were 18-3-2 and won their first district title his first season, and have finished under .500 only once during his tenure. The 2012 team was 19-8-1 and lost the MHSAA Division 3 Final 1-0 in overtime to Grand Rapids South Christian. Last year’s team finished 13-4-6 and fell 1-0 to Hudsonville Unity Christian in the Final. This fall, Williamston is 12-3 and ranked No. 3 in Division 3, despite a schedule featuring teams currently ranked in all four divisions, including Division 3 No. 1 Flint Powers Catholic, Division 4 No. 1 Lansing Christian and Mason, formerly No. 1 in Division 2.

Sorg has learned much by watching and listening – be it at local, state and national coaching conferences, or when he’s on the sideline as an official waiting for his college games to start. Boersma noted that Sorg is a regular at the National Soccer Coaches Association of America convention, and the Hornets’ pregame warm-up includes a drill Sorg picked up reffing Wake Forest. He's also absorbed what he could mixing with longtime mid-Michigan coaches like Archer, retired Eaton Rapids coach Joe Honsowitz, recently-retired Jamal Mubarakeh of DeWitt and Hornets girls coach Jim Flore.

Sorg also has surrounded himself with experience, including assistant Steve Horn, who transformed Lansing Everett into a Division 1 power from 2005-11. Williamston’s 2012 goalkeeper, Charlie Coon, works with the current goalies, and junior varsity coaches Jason Davis and Bruce Collopy have been involved with the program for years as well.

Discipline is a staple, as one might guess with a police officer as coach – although the drive to do things right and to completion was nurtured by parents Rich and Pat, who moved the family to Michigan from Texas when Brent was 10. “It’s about … how you carry yourself. You have to work for it. That’s such an emphasis for me and the program," Brent said. 

Ward said his coach finds a balance between making practices fun and competitive – “which is kinda hard to do,” Ward said.

When a player snuck in a cell phone during the team’s preseason overnight camp, Sorg made him carry each of his teammates the length of the field – something more memorable for the entire team that simply making the rule-breaker run alone.

“And at the end of the day, for me, it’s not always about the soccer component, but developing young men. Making them into good human beings and good citizens,” Sorg said.

Right on time

As Sorg was climbing the officiating ranks, Mason coach Nick Binder was rising as a player, starring first for the Bulldogs before moving on to MSU from 1999-2003. Sorg worked Binder’s youth, high school and college games, and the two now meet as leaders of elite Capital Area Activities Conference programs.

“It’s very cool to see a local guy on TV officiating the highest level of professional soccer in our country,” Binder said. “(And) as a coach, I have the utmost respect for what he’s done at Williamston over the last decade in which we’ve both been coaching. His attention to detail and motivation to elevate Williamston among the area and state’s elite programs is evident, even from the outside. His schedule is always loaded with strong competition with a clear purpose to be battle-tested when the state tournament begins.”

Sorg does indeed load up the schedule to make sure his teams are prepared. The never-stop-learning approach was another trait passed on by his parents, and Sorg practices it in a variety of ways, be it reading up on the psychological component of a game or comparing notes on motivation with peers like Lansing Sexton football coach Dan Boggan, who took the Big Reds to the Division 4 Football Final last fall.

Former Waverly and Haslett soccer coach Jack Vogel told Sorg early on that it would take five years for Sorg to establish his program and 10 to get everything the way he wanted it. 

This is season 11 for Sorg's Hornets. There’s no question he’s reached a desired coaching destination in addition to his lofty standing wearing the official’s shirt.

“When I reflect on that, it’s exactly what it is,” said Sorg of Vogel’s advice. “There’s no doubt that it’s happened.  

“I think we’ve done a lot of good things here. I’m proud of what we’ve built.”

Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.

PHOTOS: (Top) Williamston boys soccer coach Brent Sorg, left, shares hands with Hudsonville Unity Christian's Randy Heethuis after last season's Division 3 Final. (Middle) Sorg has been a college official for 15 seasons, including during this ACC championship game. (Below) Sorg comforts one of his players after the Division 3 Final loss.

Longtime Chelsea High School Administrator, Coach Bush to Join MHSAA Staff as Assistant Director

By Geoff Kimmerly
MHSAA.com senior editor

December 21, 2022

Brad Bush, a highly-respected educator, administrator and coach over the last three decades, has been selected to serve in the position of assistant director for the Michigan High School Athletic Association, beginning Jan. 17.

Brad BushBush, 52, taught and coached at East Kentwood High School for four years before beginning a tenure at Chelsea High School in 1997 that has included teaching, then serving as athletic director and later also assistant principal and leading the football program as varsity coach from 1997-2002 and again from 2004-18.

He also has served as a statewide delegate on the MHSAA Representative Council during the last year and provided leadership in multiple roles, including president, for the Michigan High School Football Coaches Association (MHSFCA) since 2005.

Bush will serve as the MHSAA’s lead administrator for baseball and also among lead administrators for the officials program, which includes more than 8,000 registered officials in all sports. Bush also will be assigned additional duties in other sports based on his vast experiences. He was selected from a pool of 34 applicants.

“I’m incredibly excited to have Brad join our team,” MHSAA Executive Director Mark Uyl said. "He’s been an outstanding athletic director and coach who is highly-respected by those who know him.”

As Chelsea athletic director, Bush annually has supervised a staff of 110 coaches across 31 programs, with nearly 70 percent of the high school’s 800 students participating in athletics. As a teacher and assistant principal, he has served on Chelsea’s School Improvement Team and on multiple committees that provided instructional leadership including in the development of the district’s new trimester schedule. In his roles with the MHSFCA, Bush helped direct an organization with more than 2,200 members and also served as the association’s treasurer and liaison to the MHSAA.

Bush is perhaps best known, however, for his coaching success. Over 22 seasons, he led Chelsea’s varsity football team to a 169-60 record, 13 league championships, 18 playoff appearances, seven District titles and a Division 3 runner-up finish in 2015. During his break in tenure as Chelsea coach, Bush served as an assistant football coach and recruiting coordinator for Eastern Michigan University during the 2003-04 school year, and he has served as an assistant coach at Albion College the last four seasons contributing to the team’s two league titles and appearance in the 2021 NCAA Division III Playoffs.

“I feel like joining the team at the MHSAA is an opportunity I couldn’t pass up,” Bush said. “The 26 years I spent at Chelsea were some of the best times of my life. It’s a professional transition that in the back of my mind, if this opportunity came, was something I needed to do.

“Over time, I’ve grown to care about the bigger picture of athletics and appreciate the role of the MHSAA in protecting high school athletics in Michigan.”

Bush is a 1988 graduate of Ypsilanti High School. He studied and played quarterback at Cornell University before returning and graduating from EMU after majoring in history and minoring in social studies. He earned his physical education endorsement from EMU in 2000 and his master’s in physical education and sports management from EMU in 2002. He has earned continuing education credits in sports management from Drake University and completed the Path to Leadership program from the Michigan Association of Secondary School Principals (MASSP). 

Bush was inducted into MHSFCA Hall of Fame and Ypsilanti High School Hall of Fame both in 2019. He and his wife Laura have three adult children, two daughters and a son.

PHOTO Chelsea coach Brad Bush directs his team during the 2015 Division 3 Final at Ford Field.