Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Preview: Prepare for Unpredictable as Contenders Abound for LP Boys Titles
By
Geoff Kimmerly
MHSAA.com senior editor
May 30, 2025
There’s at least one common possibility among the four MHSAA Lower Peninsula Boys Track & Field Finals to be competed Saturday in the Grand Rapids area.
All four could be closely contested with points spread across several contenders and single standouts setting the pace for the eventual champions.
That’s just one prognosis for this season’s championship meets, which are tougher to forecast than usual based on expectations for returning contenders and several others who have impressed this spring.
All four LP Finals will begin with pole vault and long jump beginning at 9 a.m., followed by race semifinals and the 3,200 relay at 10 a.m. and the rest of the running finals starting at noon. Tickets cost $11 and are available digitally only via GoFan.
MHSAA.tv will live-stream all four meets beginning at 10 a.m., viewable with subscription. Check out the Boys Track & Field page for meet information for all four sites and lists of all qualifiers. Those described as "seeded" below have received those seeds based on Regional performances or meeting early qualification standards.
Below is a glance at team contenders and individuals to watch in all four divisions:
Division 1 at East Kentwood
Team forecast: Kalamazoo Central’s first team title last spring since 1965 gave Division 1 its fifth different champion over the last five seasons. Belleville could rely on its sprint and hurdles power to become the sixth in six seasons as it pursues a first Finals title. Northville, with strength in the distance events, also is a first-time title possibility, especially if this meet sees scoring spread among several contenders.
Jeremy Dixon, Kalamazoo Central senior: After leading last year’s team title charge with an individual title in the 100, runner-up finish in the 200 and running on two scoring relays, he’ll return as the top seed in the 100 (10.56) and set to run the 200 and as part of two relays again.
Reece Emeott, East Kentwood junior: Last season’s pole vault champion by nine inches is the top seed in that event (15-8) by five.
Schmar Gamble, Belleville junior: He’s back after winning the 110 hurdles and just missing scoring in the 100 dash last season, this time seeded second in the 110 hurdles (13.69) and running the 100 dash and on two relays including the top-seeded 800 (1:26.01).
Quincy Isaac, Canton senior: The two-time reigning long jump champion is top-seeded in that event (25-2¼) by more than two feet and also fourth-seeded in the 100 and expected to run on a relay.
Will (Jaiden) Smith, Belleville senior: He finished fourth in the 110 hurdles, second in the 300 hurdles, just missed scoring in the 200 and contributed to a scoring 800 relay last season, but could enjoy an even mightier final high school meet. He’s seeded first in the 110 (13.53) and 300 (36.94), second in the 200 (21.11) and will run on a relay.
Division 2 at Hamilton
Team forecast: Berrien Springs and Corunna have taken turns winning the last three championships, the Shamrocks winning last year’s with Corunna finishing runner-up. While Berrien Springs looks like a possibility again especially in a wide-open meet, there are others with opportunities. River Rouge scored just one point at last year’s Finals, but could win four events. Parma Western has potential scorers across several after tying for fifth last season.
Declin Doroh, Stevensville Lakeshore sophomore: The reigning high jump champion is back as a sophomore with the top seed (6-10) and also could run on his team’s 800 relay.
Kaden Griffiths, Stevensville Lakeshore sophomore: He won long jump and ran on two relays as a freshman, and also is back as a top seed – by more than a foot in the long jump (23-7¾). He’ll also run the 400.
Adam Huff, Wayland senior: He back to throw the discus after winning that event and finishing 10th in the shot put a year ago.
Sam Vesperman, Grosse Ile senior: He’s won the pole vault the last two seasons and is seeded third (14-0) this weekend.
Conan Weeks, Clare junior: He won the long jump last season in Division 3 and will make a run at Division 2 titles in that event and seeded second in the 300 hurdles (39.83) while also running on two relays.
DJ Wood, Battle Creek Harper Creek junior: After qualifying for the 110 hurdles last season, he’s expected to make a move on multiple titles seeded first in that race (14.28) and the 300 hurdles (39.27) and running on two relays.
Division 3 at Kent City
Team forecast: Nine schools have won this division once over the last nine seasons, with Pewamo-Wesphalia first and Clare (now in Division 2) second a year ago. The Pirates should be in the mix again and might be the favorites. But Chesaning should be right there and Traverse City St. Francis with its distance crew has a chance to contend in a lower-scoring meet.
Mason Mayne, Lawton senior: Last season’s champion in the discus and runner-up in the shot put is seeded first in both at 185-6 and 61-3, respectively.
Tayden Redding, Warren Michigan Collegiate junior: He won the high jump, placed sixth in the 110 hurdles and just missed scoring in the 300 hurdles last season and is back competing in all three including as the top high jump seed (6-8).
Cicarella Santino, Grosse Pointe Woods University Liggett senior: He finished fourth in the 100 and second in the 200 last season and is top-seeded in both (10.62 and 21.66, respectively) and second-seeded in the 400 (49.78).
Trevor Smith, Pewamo-Westphalia senior: The reigning champion in the 100 and fifth-place finisher in the 200 last year is seeded second in the 100 (10.71) and 200 (21.89) this time and will run on two top-three seeded relays.
Tryce Tokar, Ovid-Elsie senior: He’ll pursue his fourth pole vault championship and is seeded first (15-0) by nearly half a foot. He’ll also run on three relays including the top-seeded 800 (1:30.35).
Max Ward, Elk Rapids senior: He’ll seek to repeat in the 300 hurdles as the top seed (38.74) and also is fifth-seeded in the 110 hurdles after finishing third in that race last season.
Division 4 at Hudsonville Baldwin Middle School
Team forecast: Fowler broke Kalamazoo Hackett Catholic Prep’s two-year hold on the title last year with its first since 1988 and could follow its hurdles and relay contenders to a repeat. But Southfield Christian (11th last season) could be dominant in the sprints and Riverview Gabriel Richard (12th) has relay power. Hackett’s distance standouts could make this close as well as they look to jump back up from third a year ago.
Marek Butkiewicz, Kalamazoo Hackett Catholic Prep junior: He won the 3,200, was second in the 1,600 and ran on the winning 3,200 relay last season. He’s seeded first in the 1,600 (4:18.18) and 3,200 (9:16.90) and also will run the 800 and as part of the top-seeded 3,200 relay (8:08.46).
Brady Feldpausch, Fowler senior: He played a massive role in the Eagles’ team title last year with a win in the 110 hurdles, runner-up finish in the 300 and competing on two championship relays. He’s seeded first in the 110 (14.47), second in the 300 (38.98) and could again run on two relays including the top-seeded 1,600 (3:24.42).
Oliver Long, Morrice junior: The reigning shot put champion is seeded first (56-6¼) by nearly six feet and also will throw the discus and run on a relay.
Brock Morris, Southfield Christian senior: He was fifth in the 400 and ran on two top-six relays last season, and this weekend he could lead a team title pursuit seeded first in the 200 (22.17) and 400 (48.65) and running on the top-seeded 800 (1:29.86) and second-seeded 1,600 (3:27.68) relays.
Bradley Richards, Muskegon Catholic Central/Fruitport Calvary Christian senior: The 2023 champion in the high jump – and runner-up last season – is back for Calvary Christian as part of this cooperative program with MCC and seeded first (6-7).
PHOTO From left, University Liggett’s Cicarella Santino, Pewamo-Westphalia’s Trevor Smith and Dearborn Advanced Tech’s Cobey Cureton run a 100-meter preliminary race at the LPD3 Finals last season. All three will return this weekend. (Photo by Jamie McNinch/RunMichigan.com.)