Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Britton Deerfield Boys Following Bigger Numbers to Championship Results
By
Doug Donnelly
Special for MHSAA.com
May 6, 2026
Each week during boys track & field season, Dustin Longnecker gathers his Britton Deerfield team in his classroom. They call it the “War Room.”
Longnecker and his Patriots stand in front of the white board and go through the upcoming track meet or invitational event-by-event, figuring out where they can score the most points. The fact that BD is even focused on dual meets is a complete change of thinking for Longnecker.
“I’m so blessed,” he said. “I could go on and on about this group. I’ve never had numbers like this. My first year I had eight kids on the boys and girls team combined.
“One year I had this phenomenal sprinter, a high jumper with turf toe and some throwers. I’ve never cared about dual meets because we just couldn’t compete.”
As Longnecker says, this is “the good old days” for BD.
The Patriots finished the Tri-County Conference with a winning record at 3-2-1 and head into Friday’s league meet with a good shot at third place. They won a home invitational Friday against some established programs from the Lenawee County Athletic Association and Cascades Conference.
“Before the season Erik (Johnson) asked me what kind of trophy to get for the Bob Beckey Invite. I said I didn’t care because we’d never sniff that,” said Longnecker, referring to a conversation with his athletic director. “Turns out, we won. It was so great for the kids. We score up to eight places and had all sorts of kids contribute. That was the great thing about it. It is more special when everyone contributes.”
The Beckey Invite was named after longtime coach Bob Beckey, who died in 2016.
Ottawa Lake Whiteford coach Jay Yockey coached at BD previously and was elated to hear BD took home the trophy.
“Bob was also a great guy and coach, and he loved track, but he loved our athletes more,” Yockey said. “So, to see BD win an invite that is named after him is incredible. Bob had a saying that he used often when he was happy. He would say, ‘I’m tickled pink.’ Now he probably would be embarrassed to have an invite named after him, but to know the school he last coached at won that invite, I would have to imagine that he would say that he was ‘tickled pink.’”
Longnecker has had to utilize various strategies over the years as a track coach due to BD’s low numbers. For example, he’s seldom been in favor of pushing kids to run in four events in one day. He’s also never concerned himself with winning dual meets.
“We have a winning record in the TCC for the first time in my career,” he said. “I never thought I’d say that. We just don’t win dual meets. We haven’t had the numbers. This year, the kids have been all about it. We have a really strong freshman and junior class. The great thing about it is that it is really from top to bottom. The kids are still getting better.”
Typically, Longnecker is focused on getting kids to qualify for the MHSAA Finals and run record times at BD.
This year he can do both.
“I was a two-miler in high school,” he said. “I’ve never had a kid who would run it here. This year, I have Donovan McCarthy who runs it. He doesn’t like it, but he likes scoring points.”
McCarthy finished third in the 3,200 at the Beckey Invitational in a great finish.
“He fought a kid from Hudson the whole way,” Longnecker said. “Performances like that is why I love this group.”
The Patriots 400 relay is knocking on the door of a Finals-qualifying time. Freshman Elijah Fortune is a talented athlete who vomited twice and took a nap in the parking lot before returning to the track and helping his team win that race.
BD could get multiple distance runners to the Finals, and all four throwers have had an impact this season, especially senior Andrew Bunker.
“He’ll have both records before the season is over,” Longnecker predicted about Bunker.
Bunker has been an amazing story in his own right. He weighed less than 200 pounds when the Britton Deerfield 8-player football season ended in 2024. He’s now up to 275 and will play college football. He’s become a fitness guru, counting every calorie and working out daily with a stringent routine.
“I try to stay clean,” he said. “I track my protein, carbs and fat. I try to eat as clean as I can. You can’t always eat clean 24/7. I’m in high school. I just do the best I can – a lot of chicken, eggs and rice. I think in that first year we went through dozens and dozens of eggs. (My brother and I would) come home and just devour eggs after the gym – eggs, rice and chicken. You just have to eat what you can.”
Longnecker said Bunker has turned into a great team leader for track, too.
“He’s such a cerebral kid. It’s rare to be around a kid who is that committed to anything,” the coach said.
For Britton Deerfield, which has a high school enrollment of 125, the track numbers might stay high for the next few years. Longnecker credits the middle school coaches with helping kids get interested – and stay interested – in track & field.
“We have a good nucleus right now,” he said. “I think next year we’re going to be just as solid.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) The Britton Deerfield boys track & field team gathers around coach Dustin Longnecker after winning its Bob Beckey Invitational. (Middle) Patriots throwers (from left) Drew Bunker, Zach Gonzalez, Kurina Dotson and McKenna Allshouse show off their trophy and medals won at the Clinton Throwers Meet. (Photos courtesy of the Britton Deerfield athletic department.)