Benton Harbor Writing Success Story
By
Wes Morgan
Special for MHSAA.com
November 5, 2015
Books are written about this kind of thing. Actually, one was penned 13 years ago about a Benton Harbor football team from more than 100 years ago.
“The Way We Played The Game: A True Story of One Team and the Dawning of American Football” was author John Armstrong’s ode to a Clayton Teetzel-coached Tigers squad at the turn of the century that galvanized Benton Harbor.
The storyline then was how Teetzel helped get the hapless Tigers back on track in 1903 while also evolving a more violent and dangerous version of the sport back then into one comprised of physicality and cerebration.
Benton Harbor is a different place today. Despite all the wonderful things the city has to offer, it has become known for crime and poverty. And in terms of football, there haven’t been many memorable seasons. Until this year, the Tigers’ last winning campaign was a 6-3 effort in 1989. Benton Harbor managed to win just 49 games over the following 25 years.
A new chapter is being written this fall, however, as the Tigers qualified for the postseason for the first time in school history with a 5-4 regular-season record. They stunned a quality Dowagiac team in a Division 4 Pre-District game, 28-7, and take on a 10-0 Zeeland West squad Friday in the District Final.
The well-documented resurgence headed up by 74-year-old coach Elliot Uzelac, a veteran of the high school, college and professional ranks, who thought rebuilding a woeful program while busting through a cultural wall would be a better use of time than the boredom and restlessness of retirement, has been the buzz of the Michigan prep sports world.
Being part of this season at Benton Harbor (he takes no credit), Uzelac said, is the highlight of his 50-year coaching career.
“When you’re younger, you look at things differently,” said Uzelac, who coached at nearby St. Joseph, where he helped the Bears compile a 6-5 record in 2006 after a winless season in 2005, along with head coaching positions at Western Michigan University (1975-81) and Navy (1987-89) and myriad assistant roles in college and the NFL. “Winning is so important. You want to have a proper salary because you want to feed your family. What’s the next stop? If I’m an assistant coach, is there a head coaching position available?
“None of these things exist now. This is strictly about helping people. Honestly, I’ve had the greatest time of my life doing this with these young men. Yes, it’s been hard. Yes, it’s been … (chuckle) really time consuming and we really had to work hard. But I’ve never been more satisfied and never felt better about accomplishing something with young men than I have this time.”
Uzelac’s hiring might not have happened if not for a persistent Fred Smith, who applied for the athletic director job on five separate occasions, finally landing the position this summer. Smith, nearing retirement, also wanted a challenge, and Benton Harbor had some kind of magnetic force.
When Smith was a student at Western Michigan University, his first student-teaching assignment in 1979 was at Benton Harbor with then-head basketball coach Earl McKee. Smith had a desire to coach basketball and requested an internship at Benton Harbor, because, he said at the time, “they play the best basketball.”
Smith was able to stay there for two more years as a full-time substitute but moved on to many other jobs in education, including stints as AD at Comstock and most recently Buchanan. He made a big impact at Buchanan and left the school on very solid ground. Buchanan is undefeated in football this year and is gearing up for a Division 5 district championship showdown with Berrien Springs. In volleyball, the Bucks picked up their 46th win of the season Wednesday in the Class B District Semifinals — a single-season victories record for the program.
Uzelac, curious as to whether or not Benton Harbor would join the Berrien-Cass-St. Joseph Conference, called Smith on July 4th to chat about the new league.
“In conversation, he told me the AD job was open,” Smith said. “A long story short, he talked me into applying. I had an interview July 14th, was offered the job July 16th, and on July 20th I signed my letter of agreement. I hired Elliot July 21st.
“This was the fifth time I applied for the job back here. A lot of people wonder why I wanted to come back. We all want to make a difference in kids’ lives. I think there’s a chance to do big things here.”
It’s a perspective shared by Uzelac.
The morning after the Tigers beat Dowagiac, he addressed his players.
“You’ve given me far more than I’ve given you,” he told them. “That’s the truth. I’ve never felt this way before.
“I don’t think anybody realizes how bad they’ve had it. It’s a wonderful, wonderful feeling.”
Six days earlier, on Selection Sunday, a Benton Harbor student died in a drive-by shooting. A winning football season can only change so much.
But similar to Teetzel over a century ago, Uzelac is making the young men in his charge to think their way through school, football and life — even when it pertains to new technology and means of communicating he doesn’t understand.
“Never,” he said when asked how often he uses social media. “I don’t even really know what (Twitter) is. Things are said on Twitter than can really create problems, especially in a community like this. You’re talking about a very tough community and the word ‘retaliate’ is used often around here, which we’re trying to change that attitude. You have to be very careful what you do and say in this community.”
A consummate professional in the press box, longtime Benton Harbor football announcer Greg Mauchmar‘s animated play-by-play this year wasn’t just a veneer. Gradually, beginning with the team’s first win since 2012 — a 14-9 victory at home over Battle Creek Central in Week 2 — his voice was being received by human eardrums in the stands rather than bouncing around empty bleachers.
Mauchmar, just one of many people who have done their part to embrace the football team even through extremely tough seasons, remembers countless games where there were as few as a 100 supporters in attendance.
“Everyone has rallied around this team and there’s a level of excitement that inspires us,” he said. “I can get excited because the people in the stands are excited and I don’t have to work hard to do that. When the kids looked up there and didn’t see too many people (in past years), you know how motivating that is. Sometimes you felt like you were preaching to the choir. We wanted more membership in the choir.”
This fall’s feel-good football story has grown legs. National news outlets such as ESPN and Sports Illustrated picked up on what was published by scribes around Michigan, spreading the story to the farthest corners of the country.
Messages of support have come in from all over Michigan and from as far away as California, Louisiana, Florida, Georgia, South Carolina, Ohio and Illinois, Uzelac said.
The Benton Harbor bandwagon, it appears, is nearly full.
Wes Morgan has reported for the Kalamazoo Gazette, ESPN and ESPNChicago.com, 247Sports and Blue & Gold Illustrated over the last 12 years and is the publisher of JoeInsider.com. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS: (Top) Benton Harbor football coach Elliot Uzelac instructs players before a game this season. (Middle) Benton Harbor quarterback Tim Bell prepares to hand off to Jeremy Burrell during the Tigers' game against St. Joseph this fall. (Photos courtesy of Randy Willis/Harbor Photography.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)