The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
Performance of the Week: Blanchard Montabella's Brady Kieff
November 20, 2025
Brady Kieff ♦ Blanchard Montabella
Senior ♦ Football
Kieff ran 13 times for 86 yards and three touchdowns – including the game-winner with 1:04 to play – as Montabella came back from a 20-point deficit to defeat Norway 32-28 in an 8-Player Division 1 Semifinal. The Mustangs (11-1) have won their first Regional championship and set a record for wins this season, and next will face Martin on Saturday in the Division 1 Final at Superior Dome at Northern Michigan University.
A 5-foot-10, 160-pound running back, Kieff missed all of his junior season with an injury – but he has stormed back as a senior leading Montabella in rushing with 1,561 yards – 8.4 per carry – and 19 touchdowns. Kieff also plays baseball and plans to attend Mid Michigan College immediately after high school and then Lake Superior State University to study conservation, law and biology as he hopes to eventually work for the Michigan Department of Natural Resources.
@mhsaasports 🏈POW: Brady Kieff #football #blanchardmontabella #highschoolsports #performanceoftheweek #MHSAA ♬ Bright and fun upbeat pops, Kids, Animals, Pets, Fun, Cute, Happy, Playful, Upbeat(1465232) - SAKUMAMATATA
@mhsaasports 🏈POW: Brady Kieff #funfacts #tiktalk #performanceoftheweek #highschoolsports #MHSAA ♬ Girly and cute synth pop - SAKUMAMATATA
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Previous 2025-26 honorees
Nov. 13: Ella Laupp, Battle Creek Harper Creek swimming - Report
Nov. 7: Hunter Eaton, Charlevoix cross country - Report
Oct. 31: Stephen Gollapalli, Lansing Christian tennis - Report
Oct. 23: Talya Schreiber, Pickford cross country - Report
Oct. 16: Avery Manning, Dexter golf - Report
Oct. 9: Brady Van Laecke, Hudsonville football - Report
Oct. 2: Sarah Giroux, Flat Rock volleyball - Report
Sept. 25: Sam Schumacher, Portage Central tennis - Report
Sept. 18: Kaylee Mitzel, Saline field hockey - Report
Sept. 11: Natasza Dudek, Ann Arbor Pioneer cross country - Report
Sept. 4: Kate Posey, Big Rapids golf - Report
(Photos courtesy of Photos by Anna Jensen.)