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The Boomerang Effect

March 6, 2013

The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.

The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide.  In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff.  The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem.  How the NFL brain trust ever thought this would promote the game of football in America is a wonder.

School-based football today has no greater obstacle to promoting a safe game than the NFL.  No brand of football captures the game’s brutal aspects for video more than the NFL.  No brand of football celebrates it more.  No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.

Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America.  One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players.  The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization!  And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?

Engagement

October 31, 2017

In addition to daily calls, texts, emails and old-fashioned mail delivery, Michigan High School Athletic Association staff engaged face to face with its core constituents in these ways from August of 2016 through July of 2017:

  • More than 350 local school visits, including:
    • Approximately 120 to attend regular season local contests to evaluate officials for MHSAA tournament readiness.
    • More than 60 to support or evaluate MHSAA pre-Final tournament events.
    • More than 60 to speak at or support MHSAA CAP sessions (plus 25 CAP sessions at the MHSAA building).
    • 12 for MHSAA.TV, NFHS Network or School Broadcast Program.
    • 6 for Second Half website features.
    • 6 for new school orientation.
    • 5 for Battle of the Fans (each involving 3 MHSAA staff).
    • 5 for officiating classes.
    • 2 for Reaching Higher (each involving 4 or more staff).

  • More than 60 local officials association visits, including:

    • 45 for rules meetings/presentations.

Plus 8 visits to officials camps,
         5 presentations to college officiating classes, and
         9 officiating recruitment events.

  • More than 50 coaches association meetings.
    • 24 for MHSAA rules meetings/presentations.
    • 6 for CAP programs.

Plus the Coaches Association Presidents dinner at the MHSAA office involving 9 MHSAA staff.

  • More than 50 league meetings, including:
    • 8 to conduct student leadership or sportsmanship events or for team captains clinics (usually involving multiple MHSAA staff).
    • 8 to provide event marketing assistance.
    • 7 to provide MHSAA information/updates.
    • 6 to provide MHSAA rules meetings/presentations.
    • 3 for ArbiterGame training (usually involving 2 or more MHSAA staff).

Plus the League Leadership Meeting at the MHSAA office involving most MHSAA staff.

  • More than 15 MIAAA meetings.
    • 10 MHSAA staff at the March conference.
    • 2 MHSAA staff at the summer workshop.
    • 2 to 4 MHSAA staff at most board meetings.
    • At least 1 staff at multiple committee meetings, strategic planning, etc.
  • More than 50 standing committees, task forces and ad hoc study groups convened at the MHSAA office, and several did so multiple times.

What is abundantly clear here is that the MHSAA staff does not operate from an ivory tower or information vacuum.