The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
Coach Connection
April 21, 2017
It has been a record-setting year for the Coaches Advancement Program (CAP) of the Michigan High School Athletic Association, the interactive and face-to-face, eight-level coaches education program which the MHSAA delivers “anytime, anywhere” across the state and in conjunction with several Michigan colleges and universities.
With 20 more sessions still to occur, attendance has already exceeded the previous high of 2,055 course completions in 2013-14. By the end of this school year, individuals will have completed more than 25,000 CAP units since the 2004-05 school year.
MHSAA Assistant Director Kathy Westdorp is the energy behind this program. She’s an educator at heart and she lights up when welcoming coaches to CAP sessions. A growing cadre of presenters deliver CAP under her watchful eye.
It could have been easier had the MHSAA outsourced coaches education to an online provider; but too much would have been missed. Newer coaches would not have benefited from connecting with more seasoned coaches during group discussions; and the MHSAA would have missed this week-after-week connection with coaches of all sports in all parts of Michigan.
The thousands of dollars and hours that the MHSAA devotes to CAP demonstrates this organization’s belief that nothing – absolutely nothing – is more important in the process of educational athletics than the quality of the coach-athlete connection.