Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Inside Selection Sunday: Mapnalysis '15

October 26, 2015

By Geoff Kimmerly
Second Half editor

Consider that one hour Sunday night was the product of nine weeks of games on top of two more weeks of practice, hours of lifting weights, conditioning and camps and a total of six months of work at the MHSAA office, in addition to hours upon hours put in by athletic directors scheduling years in advance.

The anticipation for the release of another year's MHSAA Football Playoff pairings is matched by a giant exhale only after the results are broadcast on Fox Sports Detroit, streamed online and posted on locker room doors and Facebook walls all over our state.

And then the fun begins again. 

But the Selection Sunday Show is the favorite hour of the season for many fans across our state. And that’s why, for the fifth year, we’ll explain our most difficult decisions in this Mapnalysis 2015 breakdown of how we paired 272 teams that will play next month for championships across nine divisions.

For those familiar with our playoff selection process, or who have read this report in the past and don’t want a refresher on how we do what we do, skip the next section and go directly to the “Observations & Answers: 2015.” For the rest, what follows is an explanation of how we selected the playoff pairings during the morning hours Sunday, followed by how we made some of the toughest decisions and a few thoughts on the breakdown of the field. 

Ground Rules

Our past: The MHSAA 11-player playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth (or five wins for teams playing eight or fewer games) – debuted in 1999. An 8-player tournament was added in 2011, resulting in nine champions total each season.

The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regionals after the end of the regular season did not begin until the most recent playoff expansion.

In early years of the current process, lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.

Our present: After a late Saturday night tracking scores, we file in as the sun rises Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors). Re-checking and triple-checking of enrollments, what schools played in co-ops and opted to play as a higher class start a week in advance, and more numbers are crunched Sunday morning as the fields are set.

This season, there were a record-low 216 automatic qualifiers by win total – with the final 40 at-large then selected, by playoff-point average, one from each class in order (A, B, C, D) until the field was filled. There were only four Class D additional qualifiers with 5-4 or 4-4 (playing eight games) records from which we could choose – so after those four we added 12 teams each from Class A, Class B and Class C.

Those 256 11-player teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus a representative from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by yellow dots) – not records, playoff point averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play.

The same process is followed for organizing the 8-player bracket, with the difference that the 16 teams are selected purely on playoff-point average.

Geography rules: This long has been rule number one for drawing MHSAA brackets in any sport. Travel distance and ease DO come into play. Jumping on a major highway clearly is easier than driving across county-wide back roads, and that’s taken into consideration. Also, remember there’s only one Mackinac Bridge and hence only one way to cross between peninsulas – and boats are not considered a possible form of transportation. When opponents from both peninsulas will be in the same District, distance to the bridge is far more important than as the bird flies.

Tradition doesn’t reign: Every group of 32 dots is a new group – these 32 teams have not been placed in a bracket together before. How maps have been drawn in the past isn’t considered – it’s hard to say a division has been drawn in a certain way traditionally when this set of 32 teams is making up a division for the first time.

Observations & Answers: 2015  

Go north with ease: For the most part, most Regional pairings were easier to draw than in past years. For the most part. Divisions 2 and 4 were not easy, specifically when it came to deciding which teams would be paired with an Upper Peninsula qualifier or a team from the Traverse City area. Keep in mind, distance on these maps isn’t based on how the bird flies, but how a bus would drive. In Division 2, that meant putting Muskegon, Muskegon Mona Shores and Grand Rapids Forest Hills Northern – near U.S. 31 and U.S. 131  with Traverse City Central instead of sending Midland and Midland Dow west, up I-75 and then east-to-west again on more non-highway roads. In Division 4, we considered pairing Alma and Saginaw Swan Valley with Escanaba instead of Big Rapids and Remus Chippewa Hills. That decision came down to Big Rapids being about 14 miles closer to Escanaba than Swan Valley (Whitehall would go with Big Rapids and Chippewa Hills regardless.).

Four counties wide: Yes, on first glance it looks a little odd that Bay City John Glenn and Orchard Lake St. Mary’s would be in the same Division 3 District – but look at the map as a whole. Eight Division 3 teams are located south and mostly east of St. Mary’s, and John Glenn is the only team that could be considered in the northeastern quarter of the Lower Peninsula (Mount Pleasant and Gaylord are right down the middle and naturals to go with Sault Ste. Marie and Petoskey.). With the thumb playoff qualifiers of near-similar size in Division 4, there were no other options than to create this four-county trip between the Eaglets and Bobcats.

Semifinal selection: When all the Regional lines are drawn for a division, we also must figure out which Regionals will meet for Semifinals. This annually provides some challenges. Do we match east vs. west or north vs. south? If something seems iffy in four weeks when those games are played, again, keep in mind the entire map and entire Regionals that are matched up.

Scheduled strong: Because we’re looking only at dots on a map, we don’t see the matchups until everything is drawn – and in that way, we’re like everyone else. It wasn’t lost on us that two 9-0 teams will have road games this week or three 5-4 at-large qualifiers will be at home. For those 9-0 teams, it’s true: there’s nothing more they could’ve done on the field. But here’s why they will travel.

  • Clinton, in Division 6, hasn’t lost a regular-season game since 2011, and in fact plays in a strong Tri-County Conference made up of Class C schools and one Class D. Four of eight from the league made the playoffs, and the competition was so strong that Morenci and Petersburg-Summerfield will host games in Division 8. But Clinton’s opponent, Monroe St. Mary Catholic Central, while it did have one loss, fell to one-loss Class B Lansing Catholic – and the Falcons played eight Class B and one Class A school this season. Beating a Class B team is worth 16 points more than beating a Class C and 32 more than beating a Class D (with those points then divided over the number of games a team plays that season) – and all of that made the difference in St. Mary’s final eight-point playoff average edge over Clinton.
  • Saugatuck in Division 7 is a similar story. The Indians are one of three undefeated teams in their District, and did play a pair of Class B opponents. But by no fault of their own, especially in league play where the schedule is set, Saugatuck didn’t face a team this season that won more than five games. Hesperia played three Class B opponents including one that finished 6-3 – enough for the slim 1.8 points more in playoff average that earned the Panthers homefield advantage. Pewamo-Westphalia has the highest average in the District and didn’t play a Class B – the Pirates actually played three Class D teams. But they also beat four teams that made the playoffs including two that finished 8-1 – giving them a 2.7-point edge on Hesperia and 4.5 edge on Saugatuck.
  • The 5-4 teams that will host – Redford Thurston in Division 3 and Escanaba and Benton Harbor in Division 4, all earned their spots. Escanaba faced six playoff teams and beat three, Class B Benton Harbor played eight Class A teams, and Thurston played five playoff teams and a sixth that just missed an at-large bid.  

At the end of the day ... 

What you see is what our committee decided upon after multiple discussions among multiple groups that broke down every sensible possibility we could muster. There are certainly points open to argument – and we likely made those arguments as well.

Those who would like to see the playoff selection process changed are in favor of a larger strength-of-schedule component, and it’s interesting to see how strength of schedule inadvertently made a larger impact this season than in the recent past – especially given the examples above of undefeated teams going on the road and at-large teams hosting.

Why were there fewer automatic qualifiers than ever before? Here's one theory. There were 11 fewer teams in 11-player football this season than in 2014 (most moved to 8-player). An argument can be made that there were fewer wins to be gained against teams that last season might have struggled to field 11-player teams, shifting the balance to fewer automatic qualifiers and more parity with stronger teams facing each other to fill their schedules.

Meanwhile, the 8-player field grew by nine teams this fall and has its strongest ever, with seven teams that finished 5-4 missing the postseason after a team with a sub-.500 record got in just a year ago.

Given how some matchups shook out this fall, the next argument by those seeking change likely will center on seeding entire Regionals instead of just Districts. But keep this in mind as well: if Regionals were seeded with this year's groupings, it would create possibilities of first-week trips like Battle Creek to Traverse City and Cedar Springs to Sault Ste. Marie. We're fairly sure most coaches and players would dread such journeys for a first-round game. 

It's a lot to digest, and the scrutinizing will surely continue long after these playoffs are done as we all work to conduct the best tournament possible. 

But at the end of the day – and the end of these next five weeks – to be the best, teams will need to beat the best no matter the matchups. And we’ve got plenty to look forward to starting this weekend and all the way through the 11-player Division 3 Final on Nov. 28 at Ford Field.

The MHSAA Football Playoffs are sponsored by the Michigan National Guard.

PHOTO: The Division 4 map was among the most difficult to draw during this year's selection process.