Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)