Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Traverse City Neighbors Chase 9-0

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – It hasn’t happened here in 30 years.

But this weekend Traverse City Central and St. Francis can put the wraps on 9-0 regular seasons, marking the first time two Traverse City football teams have accomplished that feat in the same season since 1985. Traverse City Senior High – before the school was split – won the Class A state championship that year.

"We know both our programs have a good thing going," Central athletic director Mark Mattson said. "Regardless of what school you're at, you want the other Traverse City programs to be successful, too. Right now we appreciate where we are. We're enjoying the ride."

So is St. Francis, where coach Josh Sellers, back for his second stint, is hoping an amazing trend continues. The Gladiators have made just four coaching changes in the last 42 years. In the first year after each coaching change, St. Francis is a combined 44-1 with three MHSAA Finals championships – and now the possibility of a fourth.

It all started in 1974 – the year before the playoffs began – when Larry Sellers took over an 8-1 program from Waldo Keating and finished 9-0 en route to a Class D mythical state championship. The beat continued in 2003 when Josh Sellers inherited a 10-2 team from his Hall of Fame father and went 14-0 in capturing the Division 7 crown. When Sellers moved to Tennessee after a 12-2 season in 2007, Greg Vaughan came aboard and led the Gladiators to a 13-1 mark and another Division 7 title.

Now, Sellers is back as head coach and St. Francis is riding high with an 8-0 record and a No. 1 ranking in The Associated Press’ Division 7 poll.

"This team is very workmanlike, very similar to the 2003 team," Sellers said. "We don't have a lot of vocal leaders, but we have kids who like to play for each other and that's half the battle."

Across town, another change is producing impressive results. First-year head coach Eric Schugars’ Traverse City Central Trojans are 8-0 and ranked No. 7 in this week's Associated Press Division 2 poll. Schugars served as defensive coordinator for four years under Tom Passinault, who stepped down after a successful eight-year run.

"Going 9-0 is hard to do, but we're pretty excited about having that opportunity," Schugars said.

There are links between the St. Francis and Central programs. Former Gladiators standout and assistant coach Greg Sherwin is now the offensive line coach at Central. His two sons are the starting tackles. Two former Central head coaches, Joe Forlenza and Passinault, are assistants at St. Francis. Forlenza is the long-time defensive coordinator for the Gladiators while Passinault joined the staff this season as defensive line coach.

In addition, 16 players from the two teams – including the starting quarterbacks, St. Francis' Joe Coates and Central's Reagan Cotton – were teammates on a Pop Warner squad coached by Sherwin and Rick Coates. Joe Coates and Cotton also trained together in the Popp Quarterback Tutor Camp for seven years.

The two seniors direct entirely different offenses. St. Francis relies on a potent ground game, Central likes to air the ball out in its wide-open spread attack.

Sellers added some new wrinkles to the Gladiators’ offense, but he's not deviating from what's been the program's staple.

"It's still old fashioned St. Francis smashmouth football," Sellers said. "We're going to run the football, control the line of scrimmage and control the clock."

The Gladiators average 327 rushing yards a game. Joe Trucco and Jacob Klingelsmith are picking up nearly 11 yards per carry. Trucco has a team-high 835 yards, Klingelsmith 686.

Coates is efficient when the Gladiators take to the air. Of his 20 completions, nine are for touchdowns.

"Joe does a great job making decisions, getting the ball to the right receiver," Sellers said.

St. Francis is averaging nearly 50 points a game. The defense, led by Gabe Callery and Tyler Picardat, is surrendering just 7.5 points a contest. The team's signature win is a 32-13 triumph over 7-1 Boyne City, which snapped the Ramblers 13-game regular-season win streak. The score was 7-7 at the half.

"That was such a battle," Coates said. "Both teams played hard. That (second half) was probably the one moment where I've seen our team reach a level of greatness. But I don't think we've reached our full potential just yet."

Sellers agreed. He said his team is improving every week.

St. Francis returned a strong nucleus from a team that went 9-3 last season, so the 8-0 start is not a surprise.

"The team expected it," Sellers said. "A lot of people around the team expected it after having made a push into the third round of the playoffs (last season) and having only two regular-season losses, both in overtime. I think the kids were hungry to work hard this summer and come back and try to prove those losses were flukes. These kids have high expectations."

Those high expectations come based on the long-term success of the program, Coates said. St. Francis has won 76 percent of its games since it started playing football in 1951. In the last 13 years, the Gladiators have reached the MHSAA Finals five times, winning four titles.

"It's crazy to look back at it," Coates, a one-time waterboy for the team, said. "You're brought up in an atmosphere where success is almost the only option. When you think of St. Francis football, you think of winning (games) and winning state championships."

It's been a rather seamless transition for Sellers, thanks in part to a veteran coaching staff that includes Jim Carroll, who’s been with the Gladiators 51 years. In his first stint, Sellers was 57-7 with two MHSAA crowns in five years.

"The biggest hurdle was I didn't know the kids and they didn't know me," he said.

Sellers, 41, was hired in March to replace Vaughan, who had coached the Gladiators the last seven years and had also won two titles.

"Greg (Vaughan) did such a great job for us the time he was here," St. Francis athletic director Tom Hardy said. "To our seniors, Greg Vaughan was St. Francis football. It did take some time for Josh to get to know the kids and for the kids to understand who he is and what he believes in. That was done very quickly. From my perspective, it was like Josh had never left. He's done a fantastic job. There is a sense of calm, a sense of determination and a sense of pride that he brings (to the program)."

St. Francis hosts 5-3 Kingsley on Saturday. The last time the Gladiators went undefeated in the regular season was 2009. Coates was at Ford Field that year when the Gladiators captured the championship. In fact, he was there in 2008 and 2005, too.

"I'm hoping to make my own trip this year," he said.

An 8-0 start might not raise eyebrows at St. Francis, but it has come as a mild surprise at Central. Petoskey and Traverse City West were considered the favorites in the Big North Conference, but the youthful Trojans rallied to win both those showdowns in overtime. Central was down 21-0 at halftime at Petoskey.

Schugars said one of his first objectives as head coach was to develop the character of his team and get the players to believe in themselves. He said that was a key in creating a winning mentality.

"There's a certain edge you have to play with," he said. "You don't want to go out there and see what happens. You want to go out there expecting to win. It's about creating high expectations amongst our players. We're trying to set standards of excellence. Our kids have certainly done a good job buying in."

Schugars said the players worked hard, starting in the winter, to prepare for this season. Cotton, who took over as the starting quarterback late last season, became the catalyst as Central made changes in its offense, implementing a fast-paced no-huddle system.

"He's steady, he's poised," Schugars said of Cotton. "He has a calming influence on our team."

He's accurate, too. Cotton's completed 96 of 147 passes (65 percent) for 1,337 yards and 16 touchdowns. He's thrown just three interceptions. 

He's also spread the ball around. Playmaker Devante Walker leads the team with 28 receptions, five for touchdowns. Walker's averaging nearly 17 yards a catch. Griffin Cencer's pulled in 22 receptions and Terrell Solberg 19.

John Pupel and Walker lead the ground game. Pupel's rushed for 612 yards and 13 touchdowns, Walker 474 yards and seven scores.

Schugars credits the offensive line of tackles Ben and Sam Sherwin, guards Jacob Steelman and Brendan Arnold and center Alex Windholz for giving Cotton time to pass and the backs room to roam.

"We're riding them and they know it," he said.

The defense is anchored by Pupel at strong safety, Fitz Doud at inside linebacker and senior ends Zach Mayo and Max Franz.

The two overtime wins were milestones in the season and showed the team’s resolve, especially the comeback win at Petoskey when the outcome looked dire with Central down 21 points.

"We challenged the kids at halftime," Schugars said. "We needed a break in that game and we got one, a turnover and we scored quickly after that. Right then you could feel the momentum changing. It was like this is our game. That's all it took. It goes back into believing in each other."

"We were disappointed in ourselves (the first half)," Cotton added. "We knew we could play better. Coach told us to take it one play at a time, go out and give 100 percent each play."

Never looking too far ahead has been a theme with this team.

"Going into a season every team wants to go 9-0," Cotton said. "The biggest thing for us is that we've taken it one game at a time."

Central is a young team that relies heavily on a talented junior class. Although Pupel, Walker and Ben Sherwin were mainstays on the varsity as sophomores, Schugars didn't know how long it would take for the team to jell.

Turns out, it didn't take long. Now the Trojans, if they can beat Cadillac on Friday, are on the brink of accomplishing something that hasn't been done since 1988 – a perfect regular season.

"And we all know what happened that year (a state championship)," Schugars said.

It's been quite a start for the 38-year-old Schugars, whose father Jack is in the Michigan High School Football Coaches Association Hall of Fame.

Even his father didn't go 9-0 his first year. He went 6-3 at Muskegon Oakridge.

"That's about all (I have on him)," Eric Schugars said, laughing. "I'm a proud son, proud of what he's done. If I can (achieve) half of what he's done, it will be a success."

Mattson said the players instantly took to Schugars.

"We brought the football players into the cafeteria when we made the announcement," he said. "They roared (with approval). That indicated he had their support.

"The kids and his staff have worked hard for him and that's a sign of a good coach, a good leader. It's been extremely fun to watch."

Mattson said Schugars' character has had a positive impact on the players.

"Eric is such a good person and family man, and a fantastic teacher," he said. "It's who Eric is as a person, even more so than a coach, that's impressive. They (players) know him as a person. They know he cares."

Central honored the 1975 and 1985 teams at last Friday’s game with West Branch Ogemaw Heights. Now, that 1985 season could come up again this weekend.

"9-0 would be a big deal for us," Cotton said.

It would be for St. Francis, too.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) A Traverse City Central ball-carrier drags a defender toward the goalline, left, and a St. Francis player appears to signal his team's possession of the ball. (Middle) The St. Francis defense lines up during a game this season. (Below) A Central ball-carrier runs away from would-be tacklers. (Photos courtesy of Traverse City Central and Traverse City St. Francis.)