Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 9
October 21, 2015
By Geoff Kimmerly
Second Half editor
This week more than any other requires a different perspective when considering what football games could turn out as the most significant when the final scores come in Saturday night.
There are still a few league titles to be contested, and we highlighted most of those below. There are 45 teams hoping to finish the regular season undefeated, and we’ve noted a number of those too – including the only game pitting 8-0 teams, Freeland at Frankenmuth.
But we’re also watching closely 90 teams that can guarantee a playoff spot with a Week 9 win – with 12 games pitting 11-player teams with 5-3 records and Parma Western and Detroit Edison Public School Academy needing a victory to join Detroit Cesar Chavez Academy among those this season earning postseason bids for the first time.
Be sure to tune in all weekend to the MHSAA Score Center for results as they come in, updated standings and playoff point averages, and watch Fox Sports Detroit at 7 p.m. Sunday to see the playoff field and brackets for the first time. (There are 13 games on Thursday this week. All games below are Friday unless noted.)
Bay & Thumb
Linden (7-1) at Fenton (7-1)
Four of these teams' last five meetings have been decided by a touchdown or less – and this one will decide an outright league champion. Fenton’s last loss in Flint Metro League play was on opening night 2012 to Linden, and the Tigers have shared or won outright the last four league titles – with Linden tying for first in 2012 and winning outright the year before Fenton’s streak started, in 2010.
Others that caught my eye: Freeland (8-0) at Frankenmuth (8-0), Midland (7-1) at Midland Dow (7-1), Lapeer (8-0) at Davison (5-3), New Lothrop (8-0) at Montrose (5-3).
Greater Detroit
Detroit Martin Luther King (8-0) vs. Detroit Cass Tech (7-1) at Ford Field
We detailed this rivalry before Week 5, when the two met in what eventually decided the Detroit Public School League East I championship for King. The Crusaders won 31-28 in overtime that day, and have given up a total of eight points over three games since – although two of those games were against the same team because of a rematch in the PSL Semifinals. Cass Tech no doubt has been waiting for this rematch – the Technicians haven’t lost two straight to King since the 2005-2006 regular seasons.
Others that caught my eye: Detroit Central Collegiate (6-2) vs. Detroit Collegiate Prep (8-0) at Ford Field; Warren DeLaSalle (6-2) vs. Orchard Lake St. Mary's (6-1) at Ford Field, Saturday; Detroit Loyola (6-2) vs. Pontiac Notre Dame Prep (7-1) at Ford Field, Saturday; Farmington Hills Harrison (7-1) at West Bloomfield (8-0).
Mid-Michigan
Grand Ledge (8-0) at Holt (5-3)
It’s fair to say few saw Holt competing for a league title after dropping its first two games to Hudsonville and Rockford by a combined score of 75-14. But the Rams, under first-year coach Chad Fulk, ran off five straight wins before coming up short last week against Jackson. Grand Ledge has won four of the last five against its biggest rival and has a share of the Capital Area Activities Conference Blue title regardless of what happens this weekend – but Holt can gain a share as well.
Others that caught my eye: St. Ignace (7-1) at Fowler (6-2), Marshall (7-1) at Portland (8-0), Clare (5-3) at Harrison (6-2), Novi (4-4) at Howell (5-3).
Northern Lower Peninsula
Charlevoix (5-3) at Harbor Springs (5-3)
There are a number of good matchups in the northern Lower Peninsula this week, but this is the only one that will guarantee the winner a playoff berth. Charlevoix is second and Harbor Springs tied for third in the Northern Michigan Football League Legends division, and neither can catch champion Frankfort. But the Red Rayders are looking for a second straight playoff appearance coming off back-to-back 1-8 finishes in 2012 and 2013, and Harbor Springs hasn’t had a .500 record or made the playoffs since 2000.
Others that caught my eye: Kingsley (5-3) at Traverse City St. Francis (8-0), Saturday; Onekama (7-1) at Frankfort (7-1), Walled Lake Northern (5-3) at Traverse City West (4-4), Indian River Inland Lakes (5-3) at Johannesburg-Lewiston (7-1).
Southeast & Border
Ottawa Lake Whiteford (7-1) at Clinton (8-0)
Clinton has won 27 straight Tri-County Conference games (and 35 straight total during the regular-season), and once again no league opponent has come within two touchdowns of the Redskins. But Whiteford has come as close as anyone the last few years, falling by only two points to Clinton in 2012 and scoring 30 in a 24-point loss last fall. The Bobcats have tied last season’s win total and guaranteed a fourth straight playoff berth, and have nothing to hold back in this league finale.
Others that caught my eye: Jackson (6-2) at Jackson Lumen Christi (6-2), Homer (7-1) at Manchester (7-1), Lansing Catholic (7-1) at Monroe St. Mary Catholic Central (8-0), Dexter (0-8) at Parma Western (5-3).
Southwest Corridor
St. Joseph (7-1) at Portage Central (8-0)
For the second time in three seasons, the Southwestern Michigan Athletic Conference West title will come down to this matchup. Portage Central already owns a share, but St. Joseph can snag one as well if it can end a three-game losing streak to the Mustangs. They almost ended it last season, falling to Portage Central 21-14 in the regular-season finale. The Mustangs know how to finish those games though; they’ve won two by seven or fewer points this fall.
Others that caught my eye: Portage Northern (4-4) at Benton Harbor (4-4), Delton Kellogg (5-3) at Schoolcraft (8-0), Mount Pleasant Sacred Heart (5-3) at Mendon (5-3), Buchanan (8-0) at Niles Brandywine (5-3).
Upper Peninsula
Crystal Falls Forest Park (5-2) at Lake Linden-Hubbell (8-0)
This has turned into a season of good-byes at least a little for Forest Park since the announcement a few weeks ago that it would move to 8-player in 2015. The Trojans have rallied to split the Mid-Eastern Conference title and make the playoffs for the 19th straight season, and can deal a massive blow to rival Lake Linden-Hubbell by extending a five-game winning streak over the Lakes, who haven’t had a game closer than 12 points this season.
Others that caught my eye: Negaunee (6-2) at Ishpeming Westwood (5-3), Escanaba (4-4) at Kingsford (6-2), L'Anse (5-3) at Munising (6-2), Menominee (8-0) at Marquette (3-4).
West Michigan
Hudsonville (6-2) at Rockford (5-3)
Not only is the Ottawa-Kent Conference Red title on the line – four teams are tied for first, guaranteeing there will be multiple champions – but Rockford needs a victory to continue a 20-season playoff streak, the third-longest in MHSAA history and active leader. These rivals have split their last four meetings – Rockford winning during the regular season and Hudsonville in playoff rematches the last two years.
Others that caught my eye: Grandville (5-3) at East Kentwood (6-2), Lowell (7-1) at Grand Rapids Christian (5-3), McBain (6-2) at Reed City (8-0), Ada Forest Hills Eastern (8-0) at Grand Rapids Forest Hills Northern (6-2).
8-Player
Battle Creek St. Philip (8-0) at Lawrence (7-1)
St. Philip is a combined 34-7 over the last four seasons, but Lawrence has been an obstacle since the latter went to 8-player football in 2013. St. Philip won their first meeting, 54-50, but Lawrence has won the last three and ended St. Phil’s last two seasons in Regional Finals. Lawrence has continued to roll despite graduating a strong nucleus from last season’s MHSAA championship-winning team. It hasn’t lost in-state in two years, with this season’s defeat to reigning Wisconsin champion Prairie Farm two weeks ago.
Others that caught my eye: Pickford (5-3) at Onaway (5-3), Morrice (7-1) at Portland St. Patrick (6-2).
PHOTO: Detroit Collegiate Prep, in red, and enjoying its best season since 2007 (as Detroit Northwestern), will face Detroit Central Collegiate in the Public School League Division II championship game at Ford Field. (Photo courtesy of the Detroit Public School League.)