Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 8 in Review
October 19, 2015
By Geoff Kimmerly
Second Half editor
One point can mean one win and change an entire season. More than a few teams are feeling that impact after a nail-biting Week 8.
Michigan high school teams played nine one-point games last week. And those games resulted in the naming of two league champions, two more teams not winning a share of league titles, two teams earning playoff spots and three more keeping playoff hopes alive, and two more seeing their playoff hopes dashed.
See more on most of those games in this week's report below.
Bay & Thumb
Richmond 15, Algonac 14
This still has been a dream season for Algonac (7-1) – but the Muskrats were forced to share some of it with perennial power Richmond (7-1) after the Blue Devils held them scoreless over the second half of their Blue Water Area Conference title-deciding contest. Richmond gets a share of the title – its second in three seasons – with its lone league loss by one to Almont. Algonac’s share was its first league title since 1972 and came after a 1-8 finish only a year ago. Click for more from the Port Huron Times-Herald.
Also noted:
Montrose 7, Flint Beecher 6 – For the first time in a long time, this didn’t have Genesee Area Conference Red title implications for both, but Montrose (5-3) needed a win to stay alive for an automatic playoff berth and in the process kept Beecher (5-2) from claiming a share of the title.
New Lothrop 49, Flint Hamady 0 – Hamady (6-2) had a chance to make the GAC Blue title also a three-team share, but New Lothrop (8-0) held on for the outright championship for the sixth straight season.
Croswell-Lexington 28, Almont 27 – Back to the BWAC, Croswell-Lexington (6-2) earned a playoff berth for the first time since 2012 with its first win over Almont (6-2) since that fall.
Birch Run 21, Essexville Garber 15 – The Panthers (5-3) stayed alive for a second straight playoff berth, while Garber (4-4) will need a win and good fortune to extend a three-year postseason streak.
Greater Detroit
Macomb Dakota 35, Sterling Heights Stevenson 28 (OT)
A wild Macomb Area Conference Red race finally is sorted out, with Dakota (6-2) – which suffered its only league loss all the way back in Week 3 – emerging as champion for the fourth straight season. Stevenson (6-2), Clinton Township Chippewa Valley and Utica Eisenhower all finished a game back and Warren Mott was two win out – and Eisenhower and Mott can join the other three with automatic playoff berths if they win this week. Click for more from the Macomb Daily.
Also noted:
Harper Woods Chandler Park 28, Warren Michigan Collegiate 18 – Chandler Park (6-2) has put together a pair of streaks that remain under the radar; the Eagles have made the playoffs all seven seasons they’ve played a full schedule, and this win over Michigan Collegiate (5-3) made them 40-0 in Charter School Conference play all-time.
Madison Heights Madison 56, St. Clair Shores South Lake 42 – Madison (7-1) won its 19th straight MAC Silver game and fourth straight league title while handing South Lake (7-1) its first loss this fall – which is still one to celebrate after South Lake's 2-7 finish in 2014.
Waterford Our Lady 36, Bloomfield Hills Cranbrook Kingswood 10 – The Detroit Catholic League C-D title came down to two undefeated teams, but Our Lady (8-0) emerged with its third straight championship although the Cranes are still enjoying their best season since at least 2005.
Warren Cousino 35, Grosse Pointe North 34 – Another one-pointer meant a shared MAC Blue title between these two after Cousino (5-3) beat North (4-4) by three last season to claim the championship outright.
Mid-Michigan
Pewamo-Westphalia 34, Fowler 7
The 50th game between these rivals extended a pattern of the teams trading victories to seven seasons. The Pirates (8-0) also kept a streak alive of giving up no more than seven points, which they've done seven straight weeks after giving up 25 in a win over Madison Heights Madison on opening night. Most importantly, P-W linched an outright Central Michigan Athletic Conference title. Fowler, last season’s champion, finished third but remains playoff-ready at 6-2. Click for more from the Ionia Sentinel-Standard.
Also noted:
Grand Ledge 31, East Lansing 21 – The Trojans (4-4) put a scare into Grand Ledge (8-0) nearly to the end, but the Comets emerged with a share of the Capital Area Activities Conference Blue title and a chance to win it outright this week against second-place Holt.
Fowlerville 24, Lake Odessa Lakewood 21 – Not only did the Gladiators (4-4) hand Lakewood (7-1) its first loss this fall, they stayed in the running for an at-large playoff bid that would return them to the postseason for the first time since 2010.
Lansing Everett 33, Lansing Sexton 32 – With nothing to play for but city pride, these two enjoyed another nail-biting classic, with Everett (3-5) breaking a two-season winning streak by the Big Reds (1-7) – who lost their fifth game by a touchdown or less and third by a point.
Haslett 28, Williamston 7 – The Vikings (5-3) remain alive for an automatic playoff berth after missing last season, and Williamston (4-4) might have a shot at an at-large bid with a win this week over Lake Fenton.
Northern Lower Peninsula
Frankfort 20, Charlevoix 0
Frankfort clinched its first league title since 2008 and avenged Charlevoix’s win in this matchup a year ago. By moving to 7-1, the Panthers also guaranteed their best finish since at least 2011 and like Fowler, kept alive a streak of giving up no more than seven points in a game since opening night. In fact, the Panthers have given up only 42 all fall. Charlevoix (5-3) still can clinch a playoff spot this week against Harbor Springs. Click for more from the Traverse City Record-Eagle.
Also noted:
Traverse City West 35, Gaylord 14 – After an 0-4 start, the Titans (4-4) have stormed back and have a chance at an at-large bid with their best win yet over solid Gaylord (5-3).
Lake City 41, Lincoln Alcona 34 – The Trojans (4-4) got a giant boost to their at-large hopes by downing a Tigers team that is 5-3 and could clinch an automatic berth this week.
Kingsley 27, Maple City Glen Lake 6 – The Stags (5-3) still face undefeated Traverse City St. Francis, but put themselves in position to earn an automatic bid or make a play for an at-large invitation by downing Glen Lake (4-4).
Whittemore-Prescott 38, Hillman 14 – The North Star Big Dipper champion Cardinals (5-3) won this battle of league title winners by downing Little Dipper champ Hillman (6-2).
Southeast & Border
Manchester 29, Vandercook Lake 7
The Dutchmen (7-1) claimed the Cascades Conference championship outright by slowing a team that had scored at least 27 points in every game and averaged 41 points per heading into the contest. The title was Manchester’s fourth straight. Vandercook Lake (7-1) is still enjoying its best season since 1996. Click for more from the Jackson Citizen-Patriot.
Also noted:
Jackson 63, Holt 41 – The Vikings (6-2), 1-8 a year ago, clinched their first playoff berth of the coach Scott Farley era and first at all since 2009 by downing similar playoff hopeful Holt (5-3).
Chelsea 9, Ann Arbor Pioneer 7 – The Bulldogs (7-1) showed again they’ll be dangerous in the playoffs by dealing a close loss to much larger Ann Arbor Pioneer (6-2).
Ida 20, Hillsdale 17 (OT) – The Bluestreaks (8-0) made sure they were at least partial Lenawee County Athletic Association champions, earning a share of the league title with Hillsdale (5-3) attempting to create a three-way tie at the top.
Homer 40, Union City 34 – The Trojans (7-1) already had claimed a share of the Big 8 Conference title, but reigning champ Union City (4-4) didn’t let the outright championship come easily.
Southwest Corridor
Buchanan 21, Berrien Springs 19
The renewing of this rivalry played out as competitively as one would expect from a pair of undefeated teams contending for a league title. After a three-season break, the pair met for the Berrien-Cass-St. Joseph Conference White championship – and Buchanan (8-0) earned it in part by blocking an extra-point try and stopping a two-point conversion attempt. The Bucks this week will play for their first perfect regular season since 1988, while Berrien Springs (7-1) still is headed for its best regular-season finish since 2005. Click for more from the Niles Daily Star.
Also noted:
Kalamazoo Central 33, Benton Harbor 18 – The Maroon Giants (3-5) made playoff hopes much dimmer for Benton Harbor (4-4), but also gave themselves a chance at their best record since 2011.
Bridgman 34, Niles Brandywine 26 – The Bees (7-1) clinched the BCS Blue title for the second straight season and after two straight losses to Brandywine (5-3).
Dowagiac 36, Otsego 34 – The Chiefs (5-3) moved a win closer to returning to the playoffs after missing last season at 3-6.
St. Joseph 45, Battle Creek Lakeview 21 – The Bears (7-1) have secured a playoff berth after missing last season, but Lakeview (5-3) must win this week to do the same despite claiming a share of its league title.
Upper Peninsula
Ishpeming 20, St. Ignace 14
This meeting of league champions was another that met expectations, with Mid-Peninsula Athletic Conference champion Ishpeming (7-0) winning its 26th straight regular-season game and handing Ski Valley champ St. Ignace (7-1) its first regular season loss after 16 straight wins. Ishpeming held the Saints to their season-low points but scored their second fewest of the fall. Click for more from the Sault Ste. Marie Evening News.
Also noted:
Crystal Falls Forest Park 34, Munising 8 – The Trojans (5-2) are making what might be their final season of 11-player football count, this time downing reigning Division 8 runner-up Munising (6-2) to qualify for the playoffs and clinch a share of the Mid-Eastern Football Conference title.
Escanaba 34, Sault Ste. Marie 8 – An upset of the Blue Devils (5-3) gave the Eskymos (4-4) their most wins since 2012 and the chance to play for an at-large playoff bid.
Iron Mountain 28, Hurley, Wis. 13 – The Mountaineers (5-3) look much better to earn a playoff spot this week against two-win Norway after doubling up always-tough Hurley (7-2).
Menominee 40, DeWitt 35 – The Maroons’ 30-game regular-season winning streak has included its share of impressive victories, but moving to 8-0 against an undefeated DeWitt team (7-1) loaded with speed should put additional fear into potential playoff opponents.
West Michigan
Muskegon Mona Shores 21, Muskegon 18
Statewide eyes turned toward this matchup of Muskegon rivals, and roughly 10,000 fans saw Mona Shores jump out to a 21-3 lead before withstanding a late Big Reds charge. Mona Shores moved to 8-0 for the first time in program history with its second straight win over Muskegon (6-2), which suffered its second three-point loss of the season. Click for more from the Muskegon Chronicle.
Also noted:
Ada Forest Hills Eastern 49, Cedar Springs 12 – The Hawks (8-0) guaranteed themselves a share of the O-K Bronze title and also set a program record for wins while forcing Cedar Springs (5-3) into a must-win position this week.
Grandville 38, Hudsonville 13 – The Bulldogs (5-3) turned the O-K Red into the best league race left by handing Hudsonville (6-2) its first league loss and creating a four-way tie at the top with one game to play and a guarantee of two champions.
Lowell 35, East Grand Rapids 13 – The Red Arrows (7-1) earned a share of a third straight league title in one of the state’s most competitive, while putting East Grand Rapids (5-3) in a must-win spot as well.
Montague 36, Muskegon Oakridge 29 (OT) – The West Michigan Conference title came down to overtime before Montague (8-0) prevailed over the reigning champion Eagles (6-2).
Reed City 26, Remus Chippewa Hills 7 – The Coyotes (8-0) claimed their fifth straight league title by downing second-place Chippewa Hills (6-2) to win the Central State Activities Association Gold.
8-Player
Onaway 62, Bellaire 14
Onaway pushed into the 16th spot with a week to play as it pursues its first playoff berth since 2012 in its first season of 8-player football. The Cardinals (5-3) must play another 5-3 team, Pickford, this week to try to hold on to the final spot in the field. Bellaire (4-4) has fallen in two straight as its pursued making the playoffs for the sixth straight season.
Also noted:
Deckerville 50, Peck 6 – The battle for the North Central Thumb 8-Man title didn’t turn into much of one, with Deckerville (7-1) breaking a three-game losing streak to the Pirates (6-2).
Powers North Central 82, Rapid River 20 – The Jets (8-0) gave up their most points this season, but also tied their highest output on offense while downing the Rockets (5-3).
Engadine 58, Stephenson 42 – This might have been the best game of the week in 8-player, featuring two teams that have taken great strides but with Engadine (6-2) striding just a little bit farther than Stephenson (5-3) at this point.
PHOTO: Muskegon Mona Shores welcomed a reported 10,000 fans for Friday's 21-18 victory over rival Muskegon.