Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 8
October 15, 2015
By Geoff Kimmerly
Second Half editor
All but one of the top-billed games of this week’s statewide football preview will decide a league champion. There are great ones to watch, no matter where you call home.
At the same time, we’re turning an eye to the growing 11-player playoff field, which includes 109 teams with 86 more able to qualify with a win this weekend. For that reason, you’ll see below a few more games than usual featuring teams with three-loss records – because those teams’ seasons are on the line as they attempt to win out and guarantee a postseason spot.
Read on for games that could carry the most impact from every region of the state during Week 8. And remember to check MHSAA Score Center this weekend for results as they come in, updated standings and playoff-point averages.
Bay & Thumb
Algonac (7-0) at Richmond (6-1)
Algonac, 1-8 a year ago, can finish its first league title run since 1972 after clinching a share of the Blue Water Area Conference championship last week against previously-undefeated Almont. But don’t forget Richmond, a regular in this kind of game and a one-point loss to Almont from being undefeated. The Blue Devils would love to spoil the party; they beat Algonac 42-21 in 2014.
Others that caught my eye: Montrose (4-3) at Flint Beecher (5-1), New Lothrop (7-0) at Flint Hamady (6-1), Corunna (6-1) at Lake Fenton (4-3), Holly (4-3) at Swartz Creek (4-3).
Greater Detroit
Sterling Heights Stevenson (6-1) at Macomb Dakota (5-2)
The Macomb Area Conference Red race has been one of the state’s most exciting this season, with five of six teams in the league still in the hunt for a share of the title and for automatic playoff berths as well. These two carry one-win leads into this weekend’s final league games; both are 3-1, while Clinton Township Chippewa Valley, Utica Eisenhower and Warren Mott are all 2-2 in league play. Dakota has won the league three straight seasons, including last fall despite a 19-12 loss to Stevenson.
Others that caught my eye: St. Clair Shores South Lake (7-0) at Madison Heights Madison (6-1), Northville (7-0) at Plymouth (6-1), Hartland (5-2) at Walled Lake Western (7-0), Detroit Catholic Central (5-2) at Warren DeLaSalle (6-1).
Mid-Michigan
Fowler (6-1) at Pewamo-Westphalia (7-0)
This will be the 50th game between these neighbors and rivals, with Fowler holding a 27-22 advantage. This matchup has decided the last three Central Michigan Athletic Conference championships, with Fowler taking two of those three, and the Eagles hope to gain a share this time as P-W has a one-win edge with this the final week of the conference season. This has been a special one overall for the Pirates, who on opening night handed Madison Heights Madison its only loss and since have outscored six teams by a combined 340-27.
Others that caught my eye: Haslett (4-3) at Williamston (4-3), East Lansing (4-3) at Grand Ledge (7-0), Ann Arbor Gabriel Richard (4-3) at Lansing Catholic (6-1), Fruitport (4-3) at St. Johns (5-2).
Northern Lower Peninsula
Frankfort (6-1) at Charlevoix (5-2)
The Panthers will play the region’s game to watch for the second straight week, with both of these teams undefeated in the Northern Michigan Football League Legends division and Frankfort a half-win ahead in the standings with one more league game played. A conference title would be the Panthers’ first since 2008 and Charlevoix’s first since 2000 – and the Red Rayders won this matchup 27-6 a year ago.
Others that caught my eye: Hillman (6-1) at Whittemore-Prescott (4-3), Traverse City St. Francis (7-0) at Kalkaska (4-3), Lincoln Alcona (5-2) at Lake City (3-4), Maple City Glen Lake (4-3) at Kingsley (4-3).
Southeast & Border
Vandercook Lake (7-0) at Manchester (6-1)
The Cascades Conference championship is on the line with both teams undefeated in league play. Vandercook Lake has its most wins since 1996 and is chasing its first undefeated regular season since 1970 after surviving a three-point victory over Michigan Center last week. This is much more familiar territory for Manchester, which has won outright or shared the Cascades title the last three seasons.
Others that caught my eye: Ypsilanti Community (4-3) at Saline (7-0), Brooklyn Columbia Central (6-1) at Dundee (4-3), Ida (7-0) at Hillsdale (5-2), Holt (5-2) at Jackson (5-2).
Southwest Corridor
Buchanan (7-0) at Berrien Springs (7-0)
The victor will remain perfect and become the Berrien-Cass-St. Joseph Conference White champion. That should be enough to sell this tilt, but there are additional details of note. Berrien Springs finished second in the Wolverine B Conference West last season and has its most wins since 2011 with a shot at its best finish since 2004. Buchanan is coming off two losing seasons and has its most wins since 2012, when it won the Lakeland Conference. This also is the first game between the longtime rivals since 2011.
Others that caught my eye: Bridgman (6-1) at Niles Brandywine (5-2), Saugatuck (7-0) at Delton Kellogg (5-2), Watervliet (6-1) at Decatur (5-2), Battle Creek Lakeview (5-2) at St. Joseph (6-1).
Upper Peninsula
Ishpeming (6-0) at St. Ignace (7-0)
This game means nothing from a league race perspective and everything from a Peninsula pride point of view. St. Ignace locked up the Ski Valley Conference title with a perfect run it finished two weeks ago, while Ishpeming owns a share of the Mid-Peninsula Conference title and can finish the outright championship next week against two-win Gwinn. What makes this game intriguing is that Ishpeming hasn’t lost a regular-season game since Week 7 of 2012 and St. Ignace is perfect for the regular season since Week 9 of 2013 – and these two powers have played each other only once, in 1988.
Others that caught my eye: Munising (6-1) at Crystal Falls Forest Park (5-2), DeWitt (7-0) at Menominee (7-0), Sault Ste. Marie (5-2) at Escanaba (3-4), Hurley, Wis. (7-1) at Iron Mountain (4-3).
West Michigan
Muskegon (6-1) at Muskegon Mona Shores (7-0)
Before last season, when the Sailors won 48-27, they hadn’t beaten the Big Reds since 1982. Could they extend the streak to two? This latest chapter is at Mona Shores, the crowd should be huge, and the Sailors are reigning Division 2 runners-up and backed by a defense that hasn’t given up more than 14 points in a game while facing the likes of Fruitport, Rockford, Caledonia and Zeeland East. Then again, Muskegon remains what we’ve grown to expect – the Big Reds look like contenders to reach a fourth-straight MHSAA Final with wins over Grand Rapids Christian, East Grand Rapids and Zeeland East and the only loss to Detroit Catholic Central after Muskegon led by two touchdowns during the third quarter.
Others that caught my eye: Muskegon Oakridge (6-1) at Montague (7-0), East Grand Rapids (5-2) at Lowell (6-1), Remus Chippewa Hills (6-1) at Reed City (7-0), Cedar Springs (5-2) at Ada Forest Hills Eastern (7-0).
8-Player
Deckerville (6-1) at Peck (6-1)
Michigan’s thumb is a hub for 8-player football, thanks in large part to these two past MHSAA champions. Peck has a half-win lead over Deckerville in the North Central Thumb 8-Man League standings because it has played one more league game, but this likely will decide the championship. Deckerville hasn’t beaten the Pirates since its 2012 MHSAA title season, and would love to avenge last season’s 30-28 loss that gave Peck the league title.
Others that caught my eye: Battle Creek St. Philip (7-0) at Portland St. Patrick (6-1), Engadine (5-2) at Stephenson (5-2).
PHOTO: Walled Lake Western and Lowell, which faced off earlier this season, both face tough opponents in Week 8. (Click for more from HighSchoolSportsScene.com.)