Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Honoring Lost Teammate, Jackson Rises
By
Chip Mundy
Special for Second Half
September 10, 2015
By Chip Mundy
Special for Second Half
JACKSON – Hollywood producers do not make movies about football teams just two games into a season.
But if they did, Jackson High School would be a good place to start.
Take an urban football team that hasn’t made winning a habit in decades, mix in the recent addition of a successful coach from a nearby smaller rural school and throw in an eye-popping start this season, and you have a nice story. But there is more.
This also is a heart-wrenching – yet somehow uplifting – story of a bunch of teen-aged boys trying to move on a little more than three months after one of their teammates was killed in a triple-fatal automobile crash.
Meet the 2015 Jackson Vikings. Roll the film.
Dealing with adversity
It was the Sunday of Memorial Day weekend when everything changed. Jackson junior Maseo Moore, 16, was killed in a triple-fatal automobile accident on I-94 in Calhoun County. Also killed in the accident were former Jackson High School secretary Ella Blackwell, who had retired five years earlier, and her sister, Ethel Brinstone.
Moore, a wide receiver on the varsity in 2014, showed improvement late in the season and was in position to move up the depth chart for his senior year, according to Vikings head coach Scott Farley.
Moore’s death presented Farley with a challenge he had never faced during nearly 30 years of coaching.
“There is no session at coaching clinics that tells you how to deal with something like that,” Farley said. “We talked as a staff and kind of talked through what we wanted our reaction to be and how we could support the kids and each other at that point.
“I talked to my brother (Mike), who has been a head coach for years coaching down in Georgia, and he had kind of dealt with something similar, and I talked to a couple of other coaching colleagues to kind of pick their brain a little bit.”
The answer was simple but not so easy: Communication.
“We were just available to the kids,” Farley said. “We met with them in the library first hour and spent a couple of hours with them just talking about Maceo and what he would have wanted us to do going forward, and how we needed to support each other and love each other; basically, because we were all hurting.”
About 100 students, many of them football players, attended Moore’s funeral, and as the summer progressed, the players and coaching staff kept in touch with Moore’s family. A few decisions were made about the upcoming season: One, the team would dedicate its season – and in particular its opening game – to their friend and teammate, and two, running back Shonte’ Suddeth would inherit the No. 14 uniform that had been worn by Moore.
Not only did Suddeth have Moore’s number on the back of his uniform for the season opener, the name “Moore” was across the back instead of “Suddeth.”
“He was like a brother to me,” Suddeth said. “He was with me every day. I’d take him to get his hair cut and everything – everything he needed, I was there for him. Everybody noticed it, and we had a group meeting, and they said I should be the one to wear his number.”
With his emotions running high, Suddeth had an inkling of something special that might happen on opening night: He had talked with his uncle, who told him, “You have to score the first time you touch the ball.”
Just two and a half minutes into the game, Suddeth, on his first carry, raced 11 yards for a touchdown.
He dropped to one knee in the end zone and pointed toward the sky.
“I pointed up to the air to tell him, ‘This is for you,’” Suddeth said. “I think about him before every game.”
Suddeth finished with 110 yards rushing and three touchdowns on just eight carries as Jackson defeated Ann Arbor Huron 40-7. After the game, the entire team presented Moore’s mother with the game ball.
“I think the good Lord uses bad things and bad situations for good,” Farley said. “I think our kids have – where some of them could have gone in another direction because of their sadness and their depression over the loss of their friend – they have used it to become stronger as individuals and as a group, and that has been a positive.”
Moving forward
When you walk into the football locker room at Withington Community Stadium, the first locker on the right has tape with the name Moore on it. It looks like every other locker, but what it represents makes it special to the players and the coaching staff.
Moore’s presence always will be felt by the players, and the locker helps keep his memory fresh. But life and football games go on, certainly as Moore would have wanted. Jackson followed its opening-night win with an even more impressive 56-27 victory over Lansing Everett.
Tonight, Jackson travels to East Lansing in search of its first 3-0 start in football since 2003, the last time the Vikings also started 2-0 prior to this season.
Winning isn’t exactly a tradition in football at Jackson, where the Vikings have not won a conference championship since 1945. (Yes – 70 years!) But the first two games with a combined score of 96-34 offer a huge contrast from a year ago when the Vikings lost to Ann Arbor Huron and Lansing Everett over the first two games by a combined score of 57-12.
The players say the difference is experience and a better understanding of the system that was brought in by Farley, in his third season at Jackson after a long and successful run at Leslie.
“About halfway through last year, we started to get it,” Jackson senior offensive guard Nate Lavery said. “It took us longer than it could have. We came into the season knowing pretty much everything we needed to know – at least the basics.”
Lavery is one of several standouts for Jackson. He helps anchor a strong line while Suddeth, quarterback LaJuan Bramlett and Corey Pryor II offer game-breaking potential on every play. Bramlett scored five touchdowns in the victory over Lansing Everett, and Suddeth, Bramlett and Pryor each have rushed for more than 200 yards just two games into the season.
“We have more speed than normal this year,” Farley said with a grin before adding that the Vikings are much more than speed at the skill positions.
“Guys like Maurice White, who has caught one or maybe two passes up to this point, he’s such a great leader and such a steadying force on the entire team,” he said. “Nate Lavery was an all-conference guard last year and has just been outstanding in the first two games. Carl Albrecht and Mac Carroll on the offensive line have been outstanding seniors. Cain Flowers has had four interceptions in two games.”
Optimism about football isn’t something that has been common around Jackson very often. Since 1950, the Vikings have posted a record of 186-379-14 for a .333 winning percentage, and they won a total of four games from 2011-14.
Farley knows all about football programs in a tailspin. He faced a similar situation more than 20 years ago when he took over at Leslie.
The man in charge
When Farley was hired at Leslie in 1993, the Blackhawks had not had a winning record in 10 years. In fact, since finishing 10-1 in 1983, Leslie was 15-66 over the following nine seasons.
Not unlike Jackson, Farley took over a team in despair, and he said the similarities were striking.
“It was no different than when I took over at Leslie in 1993,” he said. “You have a program that has been down for a while; you’re going to have people who have bad attitudes. If they had winning attitudes, they’d be winning, so that was not a surprise. I anticipated that. I think some of the guys on my staff who have been here for a while were more discouraged about that than I was just from the standpoint of they had been here a while and they were frustrated by it. They kind of felt like it was different here than it is other places, and it’s not.
“The problems that we’ve had here are the same problems we had at Leslie 23 years ago.”
At Leslie, Farley achieved his first winning season in his second year, but it took until 2000 before the Blackhawks made it to the playoffs. When he left Leslie, about 15 miles north of Jackson, he had a record of 117-82, including 84-42 over his final 12 seasons with the Blackhawks.
In 2008, Leslie played for the MHSAA Division 6 championship, losing to Montague 41-20.
So, why would a coach leave such a successful program for one in so much turmoil?
“I think people looked at me and thought, ‘This guy is crazy. He had a good gig in Leslie, and he’s never going to be successful here,’” Farley said. “I could have rolled out of bed for the next 14 years doing the same job, but it was an easier decision because of the situation.
“I think this is what I’m built for. Part of my personal journey for taking the position was to kind of push myself outside of my comfort zone.”
In doing so, Farley has found himself using many of the same techniques he used when he took over the rebuilding job at Leslie.
“It’s the same thing,” he said. “It’s developing work ethic, and you develop work ethic by getting kids to buy into you more than what you are selling. Often, people don’t buy a car; they buy the guy they are getting the car from. It’s just getting them to believe that they want to be on your team.”
By all accounts, the 2015 Vikings want to be on Coach Farley’s team, and his handling of the Maceo Moore tragedy was just another reason for the players to put their trust in their coach.
“It showed he was really there for us,” Suddeth said. “It lit a match, and we were going from there.”
Farley has a keen perspective on the attitudes of today’s youth, one that might have helped him connect with his players.
“People talk all the time about how kids are different today, and kids are different,” he said. “I’ve been coaching for 28 years total, 23 as a head coach, and kids are different, but it’s not a bad different. In society in general, people don’t trust each other, and there is so much dishonesty that goes on out there that there is a reason to be distrustful.
“Kids get burned enough times, and they get to the point where they don’t trust people. They need to know who you are and what you’re about and what you stand for before they are going to buy into whatever you are selling.”
White, the senior receiver whom Farley praised for his leadership, said he has paid into what Farley was selling.
“At the beginning of the summer, I believed it and bought into it and could see we could be where we are now,” he said. “This is the second year in the system for me, and most of us returning are seniors, so we are pretty confident that we know what we are doing.
“This feels good. We feel pretty confident after two games, but at the same time, we’re not satisfied with being 2-0 right now. We want to keep on winning. I think we are playing more as a team and as a collective group. We’re like a band of brothers, and we come together as a team on Friday nights.”
Chip Mundy served as sports editor at the Brooklyn Exponent and Albion Recorder from 1980-86, and then as a reporter and later copy editor at the Jackson Citizen-Patriot from 1986-2011. He also co-authored Michigan Sports Trivia. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Jackson football players (left to right) Nate Lavery, Maurice White and Shonte' Suddeth and coach Scott Farley stand in front of the locker that continues to bear the name of teammate Maseo Moore (inset).