Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 3
September 10, 2015
By Geoff Kimmerly
Second Half editor
League play begins this week for many teams across Michigan – and with favorites facing off immediately in games that eventually could decide who wins those conference titles.
The highlighted matchups below include a few of those, but mostly some of the last titanic nonleague battles we'll see this fall – at least, until we reach the MHSAA playoffs.
All games below are tonight unless noted. Follow all of the results as they come in at the MHSAA Score Center. And keep an eye on Muskegon vs. Grandville; with their next win, the Big Reds will become the first program in state history with 800 victories.
Bay & Thumb
Millington (2-0) at Essexville Garber (1-1)
This might not seem the caliber of a “best game of the week” from this area, but it’s been a sneaky-good matchup the last few years as Garber won in 2013 and Millington came back with a 28-19 victory on opening night in 2014. The Cardinals’ opening-night victory over Vassar this fall was a solid start, and the Dukes have scored 80 points total despite splitting their first two matchups.
Others that caught my eye: Marine City (1-1) at Marysville (1-1), Sandusky (2-0) at Bad Axe (1-1), Ortonville-Brandon (2-0) at Clio (2-0), Corunna (2-0) at Goodrich (1-1).
Greater Detroit
Detroit East English (2-0) at Detroit Martin Luther King (2-0)
King is expected by many to be the team to beat from the Detroit Public School League this season, and its first five opponents include reigning Division 2 champion Warren DeLaSalle (a 12-10 win), now East English and in two weeks rival Cass Tech. East English has opened with victories over 2014 playoff teams Walled Lake Central and Detroit Renaissance.
Others that caught my eye: Southfield (1-1) at Farmington (2-0), Lincoln Park (2-0) at Trenton (2-0), Clarkston (1-1) at West Bloomfield (2-0), Farmington Hills Harrison (1-1) at Oak Park (0-2).
Mid-Michigan
Grand Ledge (2-0) at Lansing Sexton (0-2)
While Grand Ledge looks early like possibly the Lansing area’s best team (Lansing Catholic is on the other side of that argument), the Comets can't look past an old rival. Sexton graduated a lot from last season’s Division 4 runner-up team, including the majority of its skill players on offense, but a new group is coming along – with the 0-2 start coming against two 2014 playoff teams.
Others that caught my eye: Lansing Catholic (2-0) at Williamston (2-0), Jackson (2-0) at East Lansing (0-2), Oscoda (1-1) at Vestaburg (2-0), Eaton Rapids (1-1) at Ionia (1-1).
Northern Lower Peninsula
Escanaba (2-0) at Gaylord (2-0)
There’s tons of excitement surrounding these programs as we head toward the middle of September. Escanaba is off to its first 2-0 start since 2011 and a win away from equaling its total from each of the last two seasons. Gaylord missed the playoffs a year ago and came back by starting this fall outscoring its first two opponents 94-6 – and won all three meetings the last time these teams had a series, from 2008-10.
Others that caught my eye: Lincoln Alcona (2-0) at Rogers City (2-0), Fife Lake Forest Area (1-1) at Indian River Inland Lakes (2-0), Grayling (1-1) at Maple City Glen Lake (2-0), Traverse City Central (2-0) at Traverse City West (0-2).
Southeast & Border
Saline (2-0) at Ann Arbor Skyline (2-0)
This might be the most highly-anticipated game in Michigan this weekend. Saline is playing like a team with arguably the state’s top quarterback (Josh Jackson) and coming off finishing runner-up in Division 1 – the Hornets then beat Rockford by 13 on opening night. And Skyline is playing like a team with two of the state’s most dynamic players in Daelin Hayes and Hunter Rison, opening with a pair of double-digit wins after entering the season with 12 straight losses.
Others that caught my eye: Morenci (2-0) at Petersburg-Summerfield (2-0), Hillsdale (1-1) at Brooklyn Columbia Central (2-0), Climax-Scotts (2-0) at Adrian Lenawee Christian (2-0), Homer (1-1) at Concord (2-0).
Southwest Corridor
Portage Central (2-0) at Stevensville Lakeshore (2-0)
These Southwest Michigan Athletic Conference West rivals again kick off the league schedule against each other after last season’s 20-17 Lakeshore win in Week 3 eventually decided the title. Five of their six meetings since joining the same SMAC division have been decided by 10 points or fewer – and those six meetings have resulted in three wins for each team.
Others that caught my eye: New Buffalo (1-1) at Cassopolis (2-0), Battle Creek Pennfield (1-1) at Coldwater (2-0), Paw Paw (2-0) at Sturgis (1-1), Kalamazoo Loy Norrix (1-1) at Kalamazoo Central (2-0), Battle Creek Lakeview (1-1) at Battle Creek Central (0-2).
Upper Peninsula
Negaunee (2-0) at Gladstone (2-0)
Gladstone likely was feeling similarly excited this time last fall when it ended a 22-game losing streak with a 3-0 start, only to drop its final six games. But the Braves have bounced back again and hope to follow last fall’s 24-19 win over Negaunee, which had to be considered an upset then and after as the Miners made the playoffs for the sixth time in seven seasons. They’re 2-0 after surviving a tough test last week from Calumet.
Others that caught my eye: Munising (2-0) at Felch North Dickinson (1-1), Ishpeming (2-0) at Calumet (1-1), Iron River West Iron County (2-0) at Iron Mountain (1-1), Marquette (0-2) at Sault Ste. Marie (1-1).
West Michigan
Rockford (1-1) at Muskegon Mona Shores (2-0)
The Rams are taking on their second 2014 MHSAA runner-up already this season, having fallen to Saline in Week 1 and now taking on the second-place team from Division 2. Rockford handed the Sailors their only pre-Ford Field loss in 2014, 10-7 in Week 3. But Mona Shores has had no problem putting points on the board despite replacing a Division I college quarterback – the Sailors have scored 55 in each of their first two games.
Others that caught my eye: East Grand Rapids (2-0) at Caledonia (2-0), Hudsonville (2-0) at Zeeland East (2-0), Grandville (2-0) at Muskegon (1-1), Scottville Mason County Central (2-0) at Whitehall (2-0).
8-Player
Rapid River (2-0) at Cedarville (2-0)
Together these two have played in three of the first four MHSAA 8-player Finals, and they’ll continue this growing rivalry game despite playing in different leagues for the first time since making the format switch. Cedarville's only regular-season losses of the last three years have come, twice, to the Rockets, who won 20-19 a year ago and haven’t lost a regular-season game since Week 9 of 2012.
Others that caught my eye: Peck (1-1) at Kinde-North Huron (1-1), Powers North Central (2-0) at Bellaire (2-0) (Sat.).
PHOTO: Grand Ledge’s 2-0 start included a 38-7 win over Holland West Ottawa in Week 2. (Click for more from HighSchoolSportsScene.com.)