Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 2 in Review
September 4, 2015
By Geoff Kimmerly
Second Half editor
For the second year in a row, storms crashed the second week of Michigan's high school football season.
But the rain could only postpone about 70 games and some dramatic early-season finishes that surely will be difference-makers in the standings in weeks to come.
See below for our look at the most significant of the week's results from every region and our 8-player teams.
Bay & Thumb
Marlette 28, Bad Axe 27
Bad Axe (1-1) stormed into the fall with a big season-opening win over Harbor Beach, and looked like it would add a second victory over a 2014 playoff team before Marlette went ahead during the fourth quarter on a 67-yard scoring pass. Click for more from the Port Huron Times-Herald.
Also noted:
Bay City John Glenn 28, Cadillac 14 – After a nice bounce-back last season for John Glenn (2-0), the Bobcats continued to surge by avenging last season’s 31-7 loss to Cadillac (0-2).
Port Huron 28, New Baltimore Anchor Bay 26 – The Big Reds (1-1) bounced back from a tough loss in Week 1 by keeping a five-game streak going against Anchor Bay (1-1).
Byron 14, Carson City-Crystal 7 – Byron (2-0) is starting nicely after last season’s 4-5 finish, this week avenging last season’s loss to the Eagles (1-1), who are coming off three straight playoff appearances.
Clio 7, Stanton Central Montcalm 6 – The Mustangs are 2-0 for the second straight season with a second straight one-point win over Central Montcalm (0-2).
Greater Detroit
Macomb Dakota 28, Clinton Township Chippewa Valley 21
One of the best football rivalries in all of the Macomb Area Conference, this annual matchup continues to meet expectations. Dakota (2-0) has won 11 straight over the Big Reds during the regular season, but was coming off a one-point loss to Chippewa Valley (1-1) in last season’s District Final. Click for more from MLive-Detroit.
Also noted:
Wyandotte Roosevelt 23, Allen Park 14 – Both of these teams are regular contenders in the Downriver Conference, with Roosevelt (2-0) now taking the upper hand after finishing third last season when Allen Park (1-1) was league runner-up.
Detroit Loyola 42, Muskegon Oakridge 13 – Reigning Division 7 champion Loyola (1-1) looks up to another run after winning big over solid Oakridge (1-1).
Farmington 20, Oak Park 19 – Farmington (2-0) had lost three straight to Oak Park (0-2), including in last season’s playoff opener.
Detroit U-D Jesuit 23, Detroit Country Day 13 – Jesuit (2-0) equaled last season’s win total by beating a second playoff team from a year ago; Country Day is 1-1.
Mid-Michigan
Mason 21, Eaton Rapids 6
The build-up made this the premier game in the Lansing area Thursday, as both teams made the playoffs the last two seasons. But the result remained the same as it's been going back to 1993, the last time Mason fell to Eaton Rapids (1-1). The teams played to only a 10-7 win for Mason last season, but the Bulldogs (2-0) broke away this time relying again on an experienced offense and stout defense. Click for more from Mason Today.
Also noted:
Portland 37, Hillsdale 14 – The Raiders (2-0) are bouncing back nicely from their first losing season since 2002, knocking off the Hornets (1-1), who had won 13 of their last 15 regular-season games.
Stockbridge 53, Sand Creek 48 – Panthers quarterback Mason Gee-Montgomery threw himself into the MHSAA record book with seven touchdown passes as Stockbridge (2-0) went over 50 points for the second time in two games in dropping Sand Creek to 1-1.
Beal City 43, Clare 36 (OT) – These two have played classics two straight seasons, with Beal City (2-0) adding to last year’s one-point win by outlasting Clare (0-2) this time.
Corunna 19, Montrose 13 (OT) – This might be the best win for the Cavaliers (2-0) since at least 2007, or longer ago, as they’ve made the playoffs just once over the last decade while the Rams (1-1) are an annual contender.
Northern Lower Peninsula
Gaylord 45, Grayling 6
These rivals took nearly 20 seasons off before reviving their annual game last fall, and it’s been all Blue Devils so far with both victories by a combined score of 80-6. The score this time wouldn’t make this seem like a big game aside from the neighborly connection, but it could have a bearing on both teams’ futures. Gaylord (2-0) is trying to return to the playoffs for the first time since 2005, and this could be huge toward achieving that goal after the team started 3-0 nonleague last season but went only 2-4 in Big North Conference play. Grayling (1-1) missed the playoffs last fall for the first time in five seasons and faces a tough road ahead starting with Maple City Glen Lake this week. Click for more from the Gaylord Herald-Times.
Also noted:
Kalkaska 40, Elk Rapids 23 – It was quite a comeback by the Blazers (1-1), who fell to Elk Rapids 48-0 only a year ago but this time dropped the Elks to 0-2.
Houghton Lake 12, Lakeview 7 – Not only did this avenge a 45-6 loss to Lakeview (1-1) last year, but it set up Houghton Lake (1-1) to surpass its one-win finishes of 2014, 2013 and 2012.
Manistee 40, Muskegon Orchard View 14 – The Chippewas are 2-0 for the first time since 2009 and after losing to Orchard View 34-7 a year ago; the Cardinals are 0-2.
Maple City Glen Lake 26, Suttons Bay 14 – Glen Lake (2-0) needs one more win to equal last season’s 3-6 finish and now has victories this fall over two 2014 playoff teams and five straight wins over Suttons Bay (0-2).
Southeast & Border
Morenci 26, Hudson 20 (3 OT)
This quickly is turning into one of the top rivalry games from this corner of the state. Morenci (2-0) now has won the last two meetings (by a combined 11 points) after losing 11 in 12 to the Tigers (1-1) from 2002-13. Click for more from the Adrian Daily Telegram.
Also noted:
Concord 44, Union City 36 – The Yellow Jackets (2-0) haven’t won two games total since 2010, and hadn’t beaten Union City (1-1) since 1988.
Napoleon 13, Grass Lake 8 – Napoleon (1-1) had lost 10 straight to Grass Lake (1-1), but now is 1-0 to start the Cascades Conference schedule for the first time since 2010.
Jackson 56, Lansing Everett 27 – Jackson (2-0) has its most win since 2010 and got there by adding a victory over Everett (0-2), a playoff team the last three seasons.
Onsted 21, Adrian Madison 20 (OT) – The Wildcats needed a little extra to survive Madison (1-1) for the second straight season and to start 2-0 for the second straight.
Southwest Corridor
Portage Central 28, Battle Creek Lakeview 21
These two may end up champions of their separate divisions of the Southwest Michigan Athletic Conference, but regardless this will be remembered as one of the league’s marquee battles of 2015. Portage Central came back from a second-half touchdown deficit and now has a little more momentum to ride heading into next week’s SMAC West opener against Stevensville Lakeshore. Click for more from the Kalamazoo Gazette.
Also noted:
Benton Harbor 14, Battle Creek Central 9 – Not only did the Tigers (1-1) break a 20-game losing streak, but they did so against a Central team that’s only a combined 15 points from being undefeated instead of 0-2.
Cassopolis 41, Mendon 6 – This has started like a rare down season for Mendon, which is 0-2 for the first time since 2006; but Cassopolis is 2-0 for the first time since 2010.
Constantine 21, Decatur 20 (OT) – The landscape this season is drastically different for the Falcons (1-1) with a new league and six new opponents, but a win over usually-powerful Decatur (1-1) is a great way to bounce back from a three-point loss on opening night.
Schoolcraft 34, Watervliet 33 – The Eagles will hop into a new league next week 2-0 after edging a Watervliet team that has started 1-1 but won 10 games each of the last two seasons.
Upper Peninsula
L’Anse 30, Iron River West Iron County 26
This was quite a reversal from last season’s 54-8 win by West Iron, with L’Anse (2-0) handing the Wykons their first loss in the Western Peninsula Athletic Conference since 2012. West Iron also hadn’t started 0-2 since 2002. Click for more from the Iron Mountain Daily News.
Also noted:
Escanaba 16, Petoskey 7 – The Eskymos are 2-0 for the first time since 2011 after beating a Petoskey team that won nine game a year ago but fell to 1-1.
Newberry 47, Felch North Dickinson 36 – The Indians (2-0) got their first win in four tries against North Dickinson since joining the Nordics (1-1) in the Mid-Eastern Conference.
Lake Linden-Hubbell 35, Hurley (Wis.) 6 – The Great Western Conference is a team fewer this season, but Lake Linden-Hubbell (2-0) is a game up after avenging last season’s 28-6 loss to Hurley.
Negaunee 21, Calumet 14 – Make that three of the last four meetings between these two decided by eight points or fewer, with Negaunee (2-0) winning all four matchups and dropping Calumet this time to 1-1.
West Michigan
Muskegon 42, Grand Rapids Christian 14
There weren’t a lot of better ways the Big Reds (1-1) could’ve bounced back from a three-point loss to Detroit Catholic Central on opening night. Christian (1-1) itself was coming itself off a nice nail-biter win over Grand Rapids South Christian. Now Muskegon will face Grandville this week trying to become the first team in Michigan high school history to win 800 games. Click for more from the Grand Rapids Press.
Also noted:
Montague 70, Ravenna 48 – This goes down as one of the more interesting recent chapters in this West Michigan Conference rivalry, with Montague (2-0) scoring its most points since 2010 and Ravenna (1-1) scoring enough to beat most.
Caledonia 23, Grand Rapids South Christian 7 – The Fighting Scots (2-0) have outscored two teams that went a combined 18-7 last season by a combined score of 63-10; South Christian fell to 0-2.
Grandville 38, Lansing Sexton 25 – Grandville is 2-0 after handing reigning Division 4 runner-up Sexton its second loss, which was absolutely necessary as the Bulldogs might face the toughest schedule of any team in Michigan over the next seven weeks.
Grand Rapids Forest Hills Northern 40, Byron Center 28 – The Huskies finished last season on a 1-3 spiral, but are 2-0 after beating 2014 playoff team Byron Center (1-1) for the second straight year.
8-Player
Kingston 20, Kinde-North Huron 12 Kingston still has been outscored 54-20 after two games, but came back strong after a big opening night loss to Deckerville. North Huron entered off a big win over Carsonville-Port Sanilac; this gave Kingston a 3-2 advantage in the series since the two schools first started playing 8-player in 2012. Both are 1-1 this season. Also noted: Cedarville 34, Pickford 20 – Pickford (1-1) is new to 8-player this fall, but gave Cedarville one of its few close games since this the Trojans (2-0) made the switch in 2011. Webberville 34, Tekonsha 32 – The Spartans are 2-0 but have walked the edge, with both wins by two points; this one dropped Tekonsha to 1-1. PHOTO: Detroit East English (on offense) downed Detroit Renaissance 40-7 in their Week 2 matchup. (Photo courtesy of the Detroit Public School League.)