Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Football Teams Mourn, Regroup, Remember

By Tom Markowski
Special for Second Half

September 2, 2015

CLINTON TOWNSHIP – A rash of deaths of high school football players in Macomb County and elsewhere in the Detroit area has shaken those communities and the football programs within them.

Three football players at Clinton Township Chippewa Valley have died in the past 16 months. This past May, two players from Sterling Heights Stevenson and one from Utica Ford died in a horrific automobile crash at Stoney Creek Metro Park. Another football player at Southfield High drowned in a swimming pool shortly before the start of practice last month.

One player at Chippewa Valley died of cancer, another died from injuries suffered as the result of an accident that took place in a home and the third died Aug. 5, five days before the first official day of practice, in an all-terrain vehicle crash that took place in the northeast region of the Lower Peninsula.

Chippewa Valley coach Scott Merchant played for coach Al Fracassa at Birmingham Brother Rice and then went on to play at Albion College before becoming a coach. Merchant remains shaken by the tragic events that have befallen his program.  

In addition to the deaths of his players, two parents of former players, one only 46 years old, died during this time frame.

“They don’t give out manuals for this,” Merchant said. “It’s taken a lot out of me, personally. I don’t know. I’ve spent so much time away from my family, going to hospitals, going to funeral homes. You’re talking about young people’s lives here.

”I don’t know. I go to church. I believe in God. He has a plan. It’s hard to look a 16- or 17-year-old in their eyes and make sense of it all.”

Coaches coach, but there is so much more they are asked to do. They are expected to be mentors. They are often expected to be father figures. Sometimes they act as counselors, even if it isn’t in their job description. Perhaps most importantly they are leaders. They instruct their coaches and give them responsibilities. Players follow their directives and look to them for guidance.

On top of this, coaches are expected to be successful on the field. And a vast majority accept these responsibilities and a modest financial reward with a smile.

But when one of their players dies while still in high school, coaches must also remain emotionally strong for those who are too young to comprehend the finality.

Words of encouragement and a strong embrace can go a long way in times of trouble.

“We tell them, we’re here for you,” Merchant said. “We love you. We’re all hurting. We tell them there are two options. You can quit and be miserable. Or you can get off the ground and keep their memory alive.”

Nick Ureel was a senior at Chippewa Valley when he died of cancer in April 2014. Ureel played football his first two years but the cancer, which began in his testicles, prevented him from playing his junior and senior years.

Alex Mackmin was 16 years old when he died this May. He played on the junior varsity as a sophomore last season.

Merchant held workouts on Aug. 3 and 4 before letting his players go and enjoy the final few days before the start of practice Aug. 10. Duncan Blair, a senior who would compete for a starting position at linebacker, travelled north on vacation. He died while riding a four-wheel off-road vehicle that struck a tree.

Coincidentally the Mackmin and Blair families attended the same church in Utica. Both funerals were held at that church.

Blair’s parents rode the fan bus to Wayne State University for Chippewa Valley’s opener against Lake Orion. Rhys Blair runs the concession stand at Chippewa Valley.

The circumstances were much different for the players who died in the crash in early May in northern Macomb County – but it was no less tragic.

Jonathan Manolios and Emanuel Malaj from Stevenson and Michael Wells from Utica Ford were killed in a car crash. All three played varsity football as juniors in 2014. Two other high school students were injured in the crash and both survived. All five were 17 years old at the time of the crash.

Last season was Kevin Frederick’s first as head coach at Stevenson. He was the former head coach at Whittemore-Prescott.   

Frederick had never dealt with anything like this before.

“It was devastating,” he said. “We had a meeting with the kids at school and discussed why it happened. There were grief counselors available. I did meet with some of the parents. Some reached out and said their son wasn’t handling it well.

“We warned our kids not to go on social media after. People forget (the students) were very young. There were some very unkind things said on social media. Alcohol was involved. Their mistake cost them their lives. We tell them to think before you get into a car. Think before you take a drink.

“Scott’s circumstances were different. Kids act in a way … it costs them dearly. Some walk away and grow. This time they didn’t walk away.”

Chippewa Valley and Stevenson are members of the Macomb Area Conference Red, and the teams will play Sept. 11 at Stevenson. Both coaches say they will do something to remember those who died. 

Chippewa Valley opens its home season a week later against Warren Cousino. Merchant said his players will wear black jerseys instead of their traditional red to remember those who died.

“Football isn’t an escape,” Merchant said. “It’s a distraction. It takes your mind off of it, but it really doesn’t. We have pictures of all three (students) in our locker room. They are there to remind us.”

Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area but also contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS: (Top) Chippewa Valley players are wearing the numbers of three deceased teammates on the backs of their helmets this season. (Middle) Coach Scott Merchant addresses his players after last week's win against Lake Orion at Wayne State University.