Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 2
September 2, 2015
By Geoff Kimmerly
Second Half editor
Most of this week’s MHSAA varsity football games will again be played over both Thursday and Friday, similar to last week and this time in anticipation of travelers leaving town for an extended Labor Day break. In fact, nearly 80 percent of games will be played tonight.
But unlike last week, there aren’t a ton of matchups that jump out and announce, “You can’t miss this.” And that’s where we come into the mix.
See below for some of the possible jewels from this weekend’s schedule, all to be played tonight unless noted. And remember to follow all of the results as they come in at the MHSAA Score Center.
Bay & Thumb
Freeland (1-0) at Chesaning (1-0)
It’s tough to believe once-powerful Chesaning hasn’t made the playoffs since 2007. But the Indians finished with a winning record last fall for the first time since that season, and debuted a snazzy synthetic turf field last week. Anticipation is high, and they now host Freeland, which is coming off a 10-2 finish in 2014 and beat Chesaning 42-0 a year ago.
Others that caught my eye: Frankenmuth (1-0) at Birch Run (0-1), Bad Axe (1-0) at Marlette (1-0), Richmond (1-0) at Yale (0-1), St. Clair (0-1) at Marine City (0-1).
Greater Detroit
Clinton Township Chippewa Valley (1-0) at Macomb Dakota (1-0)
This continues to be the most exciting rivalry in Macomb County after a third straight season of multiple matchups a year ago – the teams split, with Dakota winning in Week 2 by 21 points and the Big Reds claiming the District Final 28-27. The Cougars are coming off arguably the most notable victory of Week 1, a 35-10 defeat of reigning MHSAA Division 1 champion Clarkston. But Chippewa Valley downed generally-strong Lake Orion top open for the second season in a row and is plenty capable of making this the state’s best matchup of the week.
Others that caught my eye: Detroit Country Day (1-0) at Detroit U-D Jesuit (1-0), Grosse Pointe South (1-0) at Romeo (1-0), Sterling Heights Stevenson (1-0) at Utica Eisenhower (1-0), Allen Park (1-0) at Wyandotte Roosevelt (1-0).
Mid-Michigan
Mason (1-0) at Eaton Rapids (1-0)
Mason’s experienced offense showed the difference a year can make by putting up 56 points in a win over Okemos last week after scoring only 14 against the Chieftains on opening night 2014. The Bulldogs went on last year to score a season-low 10 points in three games – including in a Week 2 10-7 win over Eaton Rapids. The Greyhounds are seeking to take the next step in their revival with a first win over Mason since 1993.
Others that caught my eye: Laingsburg (1-0) at Fowler (1-0), Sand Creek (1-0) at Stockbridge (1-0), Beal City (1-0) at Clare (0-1) (Fri.), Grand Rapids NorthPointe Christian (1-0) at Mount Pleasant Sacred Heart (0-1) (Fri.).
Northern Lower Peninsula
Escanaba (1-0) at Petoskey (1-0)
The coach Dave Howes era at Escanaba began last week with a win over Alpena, which actually counts as the team’s third victory in four games going back to last fall. That’s something to build on for a program seeking its first winning season since 2011 and facing an opponent that has won 14 of its last 18 games. Petoskey could be a Big North Conference contender and would love to enter league play 2-0 for the third straight season.
Others that caught my eye: Boyne City (1-0) at Charlevoix (1-0), Gaylord (1-0) at Grayling (1-0), Whittemore-Prescott (0-1) at Oscoda (1-0), Traverse City St. Francis (1-0) at McBain (1-0).
Southeast & Border
Morenci (1-0) at Hudson (1-0)
Morenci burst back among this area’s elite last fall with its best finish (10-2) since 1996, and continued by beating another 2014 playoff team, Pittsford, 44-6 last week. The 21-16 victory over Hudson in Week 2 last season got momentum rolling in a big way for the Bulldogs and could do so again – but also was Hudson’s only regular-season loss, meaning the Tigers will be more than ready for the rematch.
Others that caught my eye: Portland (1-0) at Hillsdale (1-0), Concord (1-0) at Union City (1-0), Onsted (1-0) at Adrian Madison (1-0), Detroit Cesar Chavez (1-0) at Ida (1-0).
Southwest Corridor
Portage Central (1-0) at Battle Creek Lakeview (1-0)
After facing each other in a 2013 District Final, these two Southwest Michigan Athletic Conference contenders didn’t get to play each other last fall because weather washed the Week 2 game out. Lakeview went on to win the SMAC East and Portage Central was second in the SMAC West, and this should again be a matchup of contenders in their respective divisions.
Others that caught my eye: Decatur (1-0) at Constantine (0-1), Vicksburg (1-0) at Edwardsburg (1-0), Paw Paw (1-0) at Plainwell (1-0), Richland Gull Lake (1-0) at St. Joseph (1-0).
Upper Peninsula
Calumet (1-0) at Negaunee (1-0)
These northern U.P. neighbors re-started their series three seasons ago, and two of the first three games have been decided by eight or fewer points – although Negaunee has won all three of their matchups. Last season’s 31-22 win was a big reason why the Miners were able to qualify for the playoffs at 5-4 – and also ended up the closest loss for the Copper Kings, who ended 7-4.
Others that caught my eye: L’Anse (1-0) at Iron River West Iron County (1-0), Traverse City Central (1-0) at Marquette (0-1) (Fri.), Bark River-Harris (1-0) at Gogebic (1-0) (Fri.), Hurley, Wis. (2-0) at Lake Linden-Hubbell (1-0) (Sat.).
West Michigan
Detroit Loyola (0-1) at Muskegon Oakridge (1-0), Friday
Oakridge loaded its schedule with two reigning MHSAA champions to start things off this fall and last week ended Division 8 champ Muskegon Catholic Central’s 26-game winning streak. Like MCC, Loyola – the reigning winner in Division 7 – graduated many of its top contributors from the last few seasons. But the Bulldogs looked capable again in falling to reigning Division 3 champion Orchard Lake St. Mary’s 24-12 in their opener.
Others that caught my eye: Grand Rapids South Christian (0-1) at Caledonia (1-0), Ravenna (1-0) at Montague (1-0), Holt (0-1) at Rockford (0-1), Muskegon (0-1) at Grand Rapids Christian (1-0) (Fri.)
8-Player
Engadine (1-0) at Powers North Central (1-0), Friday
North Central, home to the reigning Class D boys basketball champion as well, is new to 8-player this season and put up a basketball-like 82 points last week. The Jets are only two seasons removed from an 8-3 record in 11-player, but should get more of a test from Engadine, a playoff team in 8-player three of the last four seasons.
Others that caught my eye: Onaway (0-1) at Brimley (0-1), Tekonsha (1-0) at Webberville (1-0).
PHOTO: Beal City quarterback Tucker Gross prepares to receive the snap during Friday’s win over Mount Pleasant Sacred Heart.