Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 in Review
August 31, 2015
By Geoff Kimmerly
Second Half editor
Another MHSAA football season began this weekend. Where do we begin ...
The two longest active winning streaks in Michigan came to an end. Three Detroit Public School League teams beat opponents that finished 2014 playing at Ford Field. And that's just the start.
See below for five of the most significant results to come from each of eight regions around the state, plus three 8-player games that could mean much as the season unfolds.
Bay & Thumb
Bad Axe 20, Harbor Beach 6
Bad Axe last beat Harbor Beach in 2009 – and then lost the last five season openers to the Pirates by a combined score of 242-0. But the Hatchets made the playoffs last season for the first time since 2001, and now can claim giving Harbor Beach only its second regular-season loss since the start of the 2011 season. Click for more from the Huron Daily Tribune.
Also noted:
Algonac 19, Marine City 18 – The Muskrats had one win a year ago and had dropped 15 straight to Marine City, which finished its typical 10-1 in 2014.
Davison 29, Fenton 26 – The Cardinals opened 1-0 for the first time since 2012 and after falling to Fenton 35-0 only a year ago.
Ortonville-Brandon 11, Goodrich 10 – Zach Clements’ 37-yard field goal with two seconds left avenged last season’s 33-7 opening-night loss to the Martians.
Richmond 20, Marysville 12 – The Blue Devils ran their streak to three straight wins over Marysville, last season’s District Final opponent; this time they were inspired by co-coach John Kocher, who is undergoing treatment for cancer.
Greater Detroit
Macomb Dakota 35, Clarkston 10
Over two weeks, the three longest winning streaks in Michigan football have ended. Ithaca (69) and Ishpeming (33) saw theirs come to a close at last season’s MHSAA Finals, and Clarkston’s 27-game streak was stopped by a Dakota team that nearly broke it last season before it really got rolling when the Wolves won by three on opening night. Running back Kaiser Carleton ran for 207 yards and three touchdowns for the Cougars, who are playing this season for a 15th-straight playoff berth. Click for more from the Macomb Daily.
Also noted:
Detroit Catholic Central 15, Muskegon 12 – Last season’s 4-5 finish became a little more of a distant memory as the Shamrocks edged the reigning Division 3 runner-up.
Detroit Martin Luther King 12, Warren DeLaSalle 10 – The Crusaders opened a season filled with high expectations by beginning to meet them in downing last fall’s Division 2 champion.
Detroit Renaissance 22, Lansing Sexton 14 – The Phoenix earned its first opening-night win since 2008 against the rebuilt but still reigning Division 4 runners-up Big Reds.
Walled Lake Western 42, Lowell 40 – Western’s massive road win came down to the final minutes and made the Red Arrows 0-1 for the first time since 1993.
Mid-Michigan
Pewamo-Westphalia 26, Madison Heights Madison 25 (OT)
These two combined for a 19-6 record, two District titles and a Regional championship a year ago, when Madison opened with an 18-6 win over the Pirates. But this one went to P-W when it chose to go for two points instead of one after an overtime touchdown and standout running back Jared Smith finished the game with a conversion. Click for more from the Ionia Sentinel-Standard.
Also noted:
Jackson Lumen Christi 22, Grand Rapids West Catholic 21 – Two squads met after graduating their stars from a year ago and played to a classic that resulted in the end of West Catholic’s 23-game winning streak.
Charlotte 38, Ionia 35 – Another last-second field goal gave the Orioles revenge for last season’s 28-0 first-game loss to the Bulldogs.
Ithaca 42, Clare 14 – The Yellowjackets started a new winning streak by making it two straight on opening night over the reigning Jack Pine Conference champ.
Beal City 28, Mount Pleasant Sacred Heart 6 – This was much closer than the final score for most of the game, and much closer than 36 and 61-point wins for Beal City over the Irish the last two seasons.
Northern Lower Peninsula
Boyne City 38, Mendon 14
Coming off its first MHSAA Semifinal run since 2001, Boyne City faced the test of replacing a number of top contributors and opening against another small-school program that annually reloads. So far, so good as the Ramblers ran for more than 300 yards and scored 38 of the game’s final 45 points after giving up the game’s first score. Click for more from the Petoskey News.
Also noted:
Big Rapids 17, Cadillac 14 (2 OT) – The Cardinals couldn’t have picked a tougher opponent than Cadillac (20-2 the last two seasons) to begin a bounce-back from its 4-14 finish over the last two years.
Lake City 33, Harrison 32 (OT) – The Trojans enjoyed a dramatic finish coming off their first losing season since 2008 and a 28-0 loss to Harrison in last year’s opener.
Rogers City 14, AuGres-Sims 8 – The Hurons have improved their win total each of the last three seasons and took a nice step toward continuing by avenging last season’s 28-14 loss to the Wolverines.
Gaylord 49, Cheboygan 0 – The Blue Devils finished 5-4 a year ago after going 1-4 over their final five games; consider this another start on their pursuit of a first playoff berth since 2005.
Southwest Corridor
Battle Creek Lakeview 12, Portage Northern 6
The stakes weren’t as high this time after the teams met for a District championship last season – when Lakeview was victorious as well, 21-0. But the Spartans were able to further venge a 28-24 loss to Portage Northern on opening night of 2014, stopping the Huskies as they drove to tie the score midway through the fourth quarter. Click for more from the Battle Creek Enquirer.
Also noted:
Stevensville Lakeshore 34, Battle Creek Central 26 – The result was the same, and the game still close, although not decided in as intriguing a way as Lakeshore’s 2-0 win over Central on a safety a year ago.
Cassopolis 35, Niles Brandywine 8 – They’re in different divisions of the Berrien-Cass-St. Joseph Conference this season, but the Rangers still no doubt enjoyed avenging last season’s 27-26 loss.
Plainwell 32, Three Rivers 21 – It ended a lot closer than last season’s 34-0 Plainwell win, but remained an important victory over another playoff team from a year ago.
South Haven 30, Sturgis 25 – The Rams are 1-0 after opening night for the first time since 2007.
Southeast & Border
Monroe St. Mary Catholic Central 62, Tecumseh 39
The reigning Division 6 champion Falcons opened coach Adam Kipf’s era with a dominating performance reminiscent of predecessor Jack Giarmo’s hard-running teams. SMCC rushed for more than 450 yards to down Tecumseh, a Division 3 playoff qualifier in 2014. Click to read more from the Monroe Evening News.
Also noted:
Jackson 40, Ann Arbor Huron 7 – The Vikings’ equaled last season’s win total with its most points in a game since Week 8 of 2013 and after scoring only 122 total in 2014.
Saline 37, Rockford 24 – Reigning Division 1 runner-up Saline may indeed be the state’s best team, and this only furthered that argument.
Clinton 20, Manchester 19 – The Redskins made it 28 straight regular-season wins by just edging a Manchester team that finished 8-2 a year ago.
Howell 28, Monroe 14 – The Highlanders haven’t made the playoffs since 2012 but got off to the right start avenging last season’s 21-14 loss to Monroe, a playoff team three of the last four years.
Upper Peninsula
Bark River-Harris 14, Crystal Falls Forest Park 13
The Broncos burst back into the Upper Peninsula’s elite going 8-3 last season and making the playoffs for the first time since 2009, but two of those losses were to Forest Park – including 36-12 in the District Final. Any time these days that the Trojans lose short of Ford Field, it sends a little shockwave through the U.P. – and they haven’t started a season 0-1 since 2004, although they finished that season in the Division 8 championship game. Click for more from the Escanaba Daily Press.
Also noted:
Munising 12, Iron River West Iron County 6 – These teams combined to go 21-3 last season, but this round goes to Munising after West Iron beat the Mustangs in the last two openers.
L’Anse 8, Houghton 6 – The Purple Hornets took a step back last season after two straight playoff appearances, but hope a second-straight two-point win over Houghton points them back in the winning direction.
Ishpeming 14, Iron Mountain 7 – This annual opening-night battle returned to its usual level of competitiveness after Ishpeming had shut out the Mountaineers 106-0 over the last three seasons.
Menominee 49, Marinette, Wis. 21 – Chapter 109 of Michigan’s longest interstate rivalry went to the Maroons, who lead the series 52-50-7.
West Michigan
Muskegon Oakridge 45, Muskegon Catholic Central 26
Oakridge is coming off a 10th-straight playoff appearance, so its ending of MCC’s 26-game winning streak doesn’t seem like a complete shocker. But the Eagles still should receive plenty of credit for loading up the nonleague slate like perhaps no team in MHSAA history, with two straight games against reigning champions – MCC won Division 8 a year ago and Detroit Loyola, next week’s opponent, won Division 7. Click for more from the Muskegon Chronicle.
Also noted:
East Grand Rapids 28, Grand Rapids Catholic Central 14 – The Pioneers made it three wins in four seasons in one of the state’s most anticipated openers between previous year’s playoff teams.
Saugatuck 43, Constantine 40 – After just missing the playoffs last season at 5-4, Saugatuck started this fall by edging a powerhouse that hasn’t missed the postseason since 1990.
East Kentwood 35, Farmington Hills Harrison 28 – There’s little better to start the season than an opener between cross-state contenders like this one between teams that went a combined 21-5 last fall, and this result tells plenty of reason why.
Grand Rapids Christian 32, Grand Rapids South Christian 28 – The Eagles survived their closest of a six-game opening night winning streak against the Sailors.
8-player
Kinde-North Huron 54, Carsonville-Port Sanilac 14
Kinde-North Huron fell back to 2-7 last season after two playoff seasons including a run to the MHSAA Semifinals in 2013, and scored only 122 points total in 2014. But this win could be the sign of better times this fall; the Warriors were 1-3 overall against CPS since moving to 8-player, and lost 13-12 to the Tigers a year ago. Click for more from the Huron Daily Tribune.
Also noted:
Rapid River 26, Onaway 12 – Onaway, playing its first game after switching from 11-player, gave the Rockets a rare close regular-season game.
Webberville 40, Dryden 38 – The Spartans scored eight fewer points than against Dryden a year ago, but gave up 48 fewer than in the 2014 86-48 opening-night loss.
PHOTO: Mason opened with a 56-30 win over Okemos after falling to the rival Chieftains 28-14 a year ago.