Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Friendships Bind Long-Ago Champions
By
Ron Pesch
MHSAA historian
August 28, 2015
Twenty-five years ago, the story of Permian Panthers of Odessa, Texas, was famously told in the book Friday Night Lights written by H.G. Bissinger.
The author recently reunited with various team members as he recalled the book’s silver anniversary in an article for the August 3, 2015, issue of Sports Illustrated.
“It took me about 10 to 15 years of working in different groups, different places, different environments, to finally come to the conclusion that I’m not gonna have a group of coworkers and teammates like I had then,” said Jerrod McDougal, recalling his days playing high school football for the Panthers.
That same feeling is certainly shared by groups of former gridders around the state of Michigan.
A chance meeting led me to breakfast with one such group. The members of Grand Rapids Central's 1947 mythical football state champions gather at a Russ’ restaurant in Grand Rapids on a Monday each month.
Central was one of 17 football squads in the state spread across four classifications who could call themselves state champions after that season. Back in those days, the Michigan High School Athletic Association did not sponsor a football playoff, so any team with an unblemished win-loss record could lay claim to the crown. With eight wins and no losses or ties, The Hilltoppers, as they were then known, did exactly that.
Nearly 70 years later, Don Hill can recall the circumstances of all 19 points allowed by the defense that season. The team remembered its coach, Chuck Irwin, who would go on to become Grand Valley State University’s first athletic director, and the days when summer conditioning wasn't 7 on 7 camps, but rather throwing a football around an empty lot, or a city park.
When I noted that Muskegon Heights’ Tigers also laid claim to the state crown that year, I was quickly reminded that both teams had defeated Holland High that season, but that Central had vanquished the Dutchmen 14-0, while the Tigers struggled to defeat Holland 14-12.
For the record, most newspaper writers gave the nod to both Flint Central and Muskegon Heights as the best in the state that season. Orville Peterson recalled that Flint Central had beaten an undefeated but once-tied Flint Northern team to end the year. That was indeed the case, as Coach Harold Auer's Indians downed coach Guy Houston's Vikings 20-6 on Thanksgiving Day at historic Atwood Stadium.
During the Grand Rapids Central gathering, a pair of restaurant patrons, who could overhear our conversation, wandered over to the table to congratulate the teammates on their accomplishment and to share a few memories of their own covering the value of prep sports in a proper education.
Similar gatherings are quite common across the state.
Each fall, the “Leather Helmets Club,” comprised of football players from Muskegon High School gather for a catered dinner at a rental hall on the shores of Muskegon Lake.
“The 1950 season was the first year that the Big Reds moved from leather helmets to plastic,” recalled Bob Ludwig, now 87 yards old and a member of the 1944 mythical state champions. “We started the Leather Helmet about 25 years ago with 65 guys.”
Ray Carlson, who served as starting quarterback for Muskegon’s mythical state champions back in 1940, still can recall the season.
“It was the year the district installed lights at Hackley Stadium,” said Carlson. “That’s when most of the games were moved from Saturday afternoon to Friday night.”
For many years, the event was a perch fry, but as time marched steadily on, the task became too challenging for this collection of gridiron greats from Big Reds teams, as membership in the club has shrunk to 25. The group will again gather in the fall, and debate inviting members from the 1950s to the gathering to expand membership.
Sometimes, such reunions are single one-time events. In 1993, Ann Arbor High School’s team from 50 years back collected to celebrate its 1943 mythical state crown. In 2013, the 1973 Saginaw Arthur Hill team, undefeated and unscored upon over the season, gathered.
Pat Brady graduated in 1950 from Saginaw St. Andrews. For three seasons – 1948, 1949 and 1950 – the Bulldogs lay claim to mythical state titles in Class C. Over the span, the team racked up 27 straight victories.
“We had a pretty good group of kids,” said Brady recalling the days. “Frank Brogger was our coach, and he made sure we took on a good schedule. We played schools in Flint, Detroit, Saginaw, Bay City and Jackson. We played Sunday evenings at our own field. They really took care of that field. During the week, we practiced in the cinders behind the field. On Saturdays we would go through things on the field in our socks.”
Induction into the Saginaw County Hall of Fame in 2005 led to regular gatherings by team members. A group of seven and another former player from Saginaw St. Peter and Paul meets for coffee at an area McDonald’s at least twice a week.
“He was a rival back then, but we’re friends now,” added Brady, laughing. “We’ve lost a lot of the guys; we’re all in our 80s now. Still, it’s a lot of fun to get together and talk about old times and new times.”
“Whether you play in front of a crowd of 900 or 19,000, the experience of high school football is unlike any other,” noted Bissinger in Sports Illustrated, recalling something shared across state lines and across generations.
The beauty of high school competition is found in the friendships made that last a lifetime.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) A report from Pesch's wealth of documents shows most of the undefeated football teams at the end of the 1947 season. (Middle) The Grand Rapids Central group stands together after a gathering last December, from left: Tony Krenselewski, Orville Peterson, Don Hill, Bud Hall, Herb Carpenter, Gordon Osmun and Floyd Hall.