Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Prepare to Compare: Clarkston Wins D1
November 29, 2014
By Bill Khan
Special for Second Half
DETROIT — Nolan Eriksen dislikes two things: Losing and comparisons to his older brother, Ian.
He's never had to experience a loss since being promoted to Clarkston's varsity football team before last year's MHSAA playoffs, so that's never been an issue.
But comparisons between the Eriksen brothers are plentiful — and valid.
Nolan, a junior running back, ran 28 times for 172 yards and three touchdowns as the Wolves repeated as MHSAA Division 1 champions with a 33-25 victory over first-time finalist Saline on Saturday at Ford Field.
A year ago, Ian Eriksen ran 32 times for 237 yards and three touchdowns against Detroit Catholic Central, leading Clarkston to its first title.
So, you'd think that Nolan would've leaned upon his brother's advice now that he was the starting running back in the championship game.
Nope.
"I was just trying to do what I do," Nolan said. "People always try to compare us and stuff, but I just try to play my game and do the best I can for my team. No advice. ... Every now and then we'll talk about it a little bit, but mainly we try to keep it pretty separate. We just do our own thing."
Senior quarterback D.J. Zezula has no problem comparing the brothers. He's got a unique perspective, having handed the ball to each during his three-year career as Clarkston's starter.
"Noah doesn't want to be compared, but they're twins in my eyes," said Zezula, who ran 17 times for 120 yards and a 70-yard touchdown. "They're both hard-hitting football players. Mr. (Mark) Eriksen coached me when I was younger; he's the same way. They're awesome kids. They want what's best for the team. I love both of them. I love Mr. Eriksen. They're great guys. He coached me my first two years of football that I ever played."
While Ian Eriksen was the workhorse for Clarkston's first championship team, Nolan watched from the sidelines, as is typical for junior varsity players who are promoted after the regular season. He said he "got a couple plays" during the 2013 playoff run, but never saw action at Ford Field.
Just being part of the atmosphere last year was beneficial once he stepped onto the field Saturday, Eriksen said.
"We've been here before," he said. "We weren't too shocked looking around. We knew what the deal was. We knew what it felt like to be here. We knew what was riding on it. It was just the experience. It was incredible being able to look up there and see your whole town there and getting it done."
Eriksen had a solid first half, running 12 times for 61 yards and a touchdown, but he was a key reason why Clarkston took over in the second half after trailing 10-7 at halftime. Eriksen ran 16 times for 111 yards and two scores in the second half, as Clarkston scored touchdowns on four of its first five possessions after halftime.
"These guys have taught me something," Clarkston coach Kurt Richardson said. "The old Kurt Richardson would've blown up at half with two turnovers and stuff. We just said, 'Hey, we're fine. We're down three. We didn't play very well. We're getting the ball, so everything's fine.' I learned it from these guys."
Poise comes more naturally when a team has won 27 straight games — now the longest active streak in Michigan following Finals losses this weekend by Ithaca (69) and Ishpeming (33).
The Wolves needed only four plays after the second-half kickoff to take the lead for good on a 52-yard pass from Zezula to Merrick Canada with 10:09 left in the third quarter. A bobbled snap prevented an extra-point kick, leaving Clarkston up by a 13-10 score.
Clarkston's only three-and-out of the second half came on the next series, but the Wolves followed with three straight touchdown drives. A 2-yard run by Eriksen made it 20-10 with 47 seconds left in the third quarter before Zezula kept it and ran 70 yards for a touchdown with 8:17 remaining in the game, expanding the lead to 27-10.
Just before that touchdown, Saline missed a chance to make it a one-possession game. The Hornets had first-and-goal at the 8-yard line, but settled for a 24-yard field goal attempt that was wide left.
Saline also missed a field goal on the first series of the game, as linebacker Cole Chewins blocked the kick. Chewins, who has committed to Miami (Ohio) as a tight end, also batted down three passes.
"With the deflections and stuff, that was just playing the game," Chewins said. "I was able to make plays and just play football."
Saline coach Joe Palka tried to run plays away from Chewins, who had his blocked kick and two of his knockdowns early in the game.
"We had to adjust and go to the other side, just because he can cover so much ground and he's got such good range," Palka said.
Saline cut the deficit to 27-17 when quarterback Josh Jackson scored on a 1-yard run with 5:15 remaining.
Clarkston (14-0) recovered the onside kick, then marched 50 yards in eight plays, the final 22 yards coming on a touchdown run by Eriksen with 1:57 on the clock. The extra point failed, keeping it a two-possession game at 33-17.
That loomed as a potential issue when it took Saline only four plays to reach the end zone on a 2-yard run by Kevin Gross with 1:09 to go. Cameron Cole caught a 2-point pass from Jackson to make it an eight-point game.
Clarkston's Shane Holler recovered the onside kick, allowing the Wolves to clinch the title with two kneel-downs.
Jackson, a junior, was 20-for-31 for 237 yards while running 17 times for 82 yards and a touchdown to lead Saline, which won a school-record 12 games (to finish 12-2) and advanced beyond the Regional Final for the first time.
"It's an amazing thing for Saline football," Jackson said. "It's the best team ever in Saline. That we got to play on this stage was an amazing opportunity. Going into next year, that will just give us fire to come back here and try to win it."
Even though his career ended Saturday after starting at quarterback for teams that went 37-2 over three seasons, Zezula is mindful of what these back-to-back championships will mean for the future of the Clarkston program. The Wolves lost in Semifinals three times in 16 playoff appearances under Richardson before breaking through last year.
"Last year was kind of like breaking the mold, breaking this dark cloud over Clarkston that we could never win, could never get there," Zezula said. "This year was about building a legacy, a tradition here at Clarkston. ...
"It hits home when the little kids, the seventh-graders at our youth camps, wear my jersey and wear No. 5. That's where it really hits home, just to pave the way for the younger kids and start a legacy, start a tradition here that winning is what's got to happen at Clarkston."
PHOTOS: (Top) Clarkston's Nolan Eriksen takes a handoff as his lineman work to open a gap near the goalline Saturday. (Middle) Quarterback D.J. Zezula looks for a receiver while those on the Saline sideline look on. (Click for action photos and team photos from Hockey Weekly Action Photos.)
VIDEO HIGHLIGHTS:
GROSS GETS SALINE STARTED - Saline started the scoring in the second quarter against Clarkston with Kevin Gross running it in from 27 yards out.
OH CANADA! CLARKSTON GOES ON TOP - Clarkston took the lead to stay in the Division 1 championship game when D.J. Zezula hit a wide open Merrick Canada on a 52-yard pass.
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