Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
St. Mary Erases Doubts, Ends Ithaca Run
November 28, 2014
By Bill Khan
Special for Second Half
DETROIT — The players and their coach insisted they were playing for their own glory, not to deprive Ithaca of further greatness.
Monroe St. Mary would've savored an MHSAA Division 6 football championship regardless of the opponent, regardless of the historical backdrop.
But when the clock expired on the Falcons' 22-12 victory over Ithaca on Friday at Ford Field, once they'd secured their first title since 1991, there was a little extra pride among the St. Mary players.
Yeah, it was pretty special to beat a team with a nation-leading 69-game winning streak and four consecutive Division 6 championships.
"At the beginning of the week, we didn't really think about that," St. Mary senior linebacker David Howey said. "The coach just kept preaching there's 48 minutes left in high school football. That's a pretty cool win, though, beating the nation's longest winning streak in high school football. It's pretty cool. When we told people that's who we were going to play, they'd doubt us, and that just fueled me even more."
There was also a bit of a revenge motive for St. Mary (13-1), which lost 45-35 in the Division 6 final when the Yellowjackets' string of MHSAA titles began in 2010.
"It makes it a little more sweet, but it's just awesome," said senior John Lako, who ran for two touchdowns and made seven tackles with a sack at linebacker. "I was actually at the game when we lost to them in 2010. Just to see they were that close, it feels like we finally wrote the end of the book."
Ithaca coach Terry Hessbrook hasn't had to deliver a postgame speech to his players following a loss since a 47-16 setback to Montague in a 2009 Division 6 Semifinal. From the start of 2010, the Yellowjackets assembled a winning streak that ranks 13th all-time in national high school football history. The streak included 24 consecutive playoff victories. Ithaca was trying to tie the record of five straight MHSAA titles shared by Farmington Hills Harrison (1997-2001) and East Grand Rapids (2006-10).
Ithaca had to come from behind in its previous two games just to keep the streak alive and return to Ford Field. The Yellowjackets trailed Madison Heights Madison 27-19 heading into the fourth quarter of the Regional Final before winning 41-27.
They made a stop on fourth down from the 4-yard line with 13 seconds left to preserve a 20-16 Semifinal victory over Boyne City, which took an early 14-0 lead.
"We've had maybe more talented teams, I'm going to be honest, and that's no knock on this football team," Hessbrook said. "But I've never coached a football team that has more heart and more resiliency, and that's going back to the teams we've had in the last four or five years. I don't care what team you put out there, this team will fight you every step of the way. I couldn't be more proud. We came up short. We missed a few opportunities. We came up a few plays short. One play in the kicking game, one play here or there on offense, we win that game, and we win it going away."
Ithaca (13-1) had only three victories with a margin of fewer than 10 points during the winning streak. Missed extra points by opponents played a major role in two of those games, a 22-19 overtime victory over Montague in the 2011 Regional Final and a 21-20 victory over Montrose in a 2013 Semifinal.
Ironically, points after touchdown were critical in the outcome of Friday's championship game.
Monroe St. Mary's edge in conversions began following the first touchdown of the game, a 2-yard run by Lako that capped an opening drive that milked the first 8:15 off the clock. An off-sides penalty by Ithaca on the extra point attempt moved the ball close enough to the goal line to make a two-point attempt more feasible. Justin Carrabino ran untouched around the right side to give St. Mary's an 8-0 lead.
Ithaca tried to make up the difference following its first touchdown, an 11-yard pass from Jake Smith to Spence DeMull with 9:20 left in the second quarter, but the two-point pass fell incomplete to leave St. Mary's up 8-6.
Special teams loomed even larger with 7:11 left in the second quarter when Troy Hilkens forced a fumbled punt return. The ball popped up to Travis Vuich, who returned it 19 yards for a touchdown. Phillip Lehmann's extra point made it 15-6.
"It was a great feeling," Vuich said. "The guys did their job on the punt filling the lanes. The ball just popped right up."
Ithaca found the end zone for a second time on a 2-yard run by Smith with 33 seconds left in the first half. The extra-point attempt hit the upright, leaving the Yellowjackets down by a 15-12 margin despite matching St. Mary's two touchdowns.
"I hope that all those young people who were standing on our sideline understand what a small margin for error there is when you play for a state championship and understand how much work goes into it," Hessbrook said.
An Ithaca offense that averaged 43 points a game wouldn't score again, as St. Mary came up with huge defensive stops in the second half.
On fourth-and-one from the St. Mary 21, Ithaca was stopped in the backfield by Justin LaPlante and finished off by Darius Marks for a 1-yard loss with 2:29 left in the third quarter.
Ithaca marched to St. Mary's 19 on its next possession, but Bryce Windham (also the Falcons' quarterback) intercepted a pass after a reverse.
St. Mary's took over at its own 2-yard line with 10:19 remaining and was able to milk the clock down to 2:46 before punting. Ithaca got the ball at its own 20 for one final attempt to keep its winning and championship streaks alive. On second and 10, Lako sacked Smith for a 12-yard loss with 2:19 to go. On fourth-and-22, Marks intercepted a pass with 1:51 remaining and returned it to the 5.
Two plays later, Lako wrapped up the victory with a 3-yard touchdown run with 1:41 left.
Ithaca threw four incompletions on its final possession, and St. Mary kneeled out the clock.
"We won today because of our defense," St. Mary coach Jack Giarmo said. "Offensively, we struggled a little bit, but defensively the kids just did a fantastic job battling."
Ithaca outgained St. Mary, 262-182, but had three costly turnovers. Smith ran 18 times for 90 yards and a touchdown while completing 14 of 29 passes for 147 yards, one touchdown and one interception. DeMull caught nine passes for 108 yards and a touchdown.
Vuich made two clutch catches for first downs when St. Mary took 7:33 off the clock following Windham's interception. Vuich caught three passes for 38 yards, accounting for more than half of Windham's 71 yards on 7 for 12 passing.
LaPlante had nine tackles, including two for losses, to lead St. Mary's defense. Reeser had a game-high 12 tackles for Ithaca.
PHOTOS: (Top) Monroe St. Mary Catholic Central players raise their first MHSAA football championship trophy since 1991 on Friday. (Middle) St. Mary defensive back Darius Marks (2) snags an interception in front of an Ithaca receiver. (Click for action photos and team photos from Hockey Weekly Action Photos.)
VIDEO HIGHLIGHTS:
SMITH TO DEMULL FOR THE SCORE - Ithaca scores its first touchdown in the second quarter, with Jake Smith finding Spence DeMull in the end zone for the score.
FALCON FINDS GOOD FORTUNE - On its drive following the first Ithaca TD, Monroe St. Mary Catholic Central punts and a loose ball on the return finds its way into the hands of Travis Vuich, who took it 19 yards for what proved to be the winning points.
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