Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Muskegon Catholic Central Repeats in D8
November 28, 2014
By Bill Khan
Special for Second Half
DETROIT — It certainly wasn't nerves.
Tommy Scott had already played in an MHSAA championship game, winning the Division 8 title with Muskegon Catholic Central last season. Scott, like the Crusaders' other veterans, said he was more at ease this season, knowing what to expect on the big stage at Ford Field.
So, why was Scott throwing up as he came off the field in the second quarter of the Crusaders' 31-6 victory over Munising?
"Thanksgiving food," he said.
Something he ate Thursday didn't agree with him for the early game the following morning, but it was Munising feeling queasy once Scott started feeling better.
"I felt sick in the first half," he said. "I wouldn't let that stop me in my last game in the state championship. I wasn't coming out. After I vomited, I felt way better."
Coach Steve Czerwon quickly added, "After he saw his dad screaming at him to get back in, I think he felt better, too."
Scott said he felt fine early in the game, well enough to bust off a momentum-altering 99-yard kickoff return just 13 seconds after Munising had taken a 6-0 lead. But he started to feel sick shortly after that, finally finding relief when he threw up.
Held to 14 yards on seven carries in the first half, Scott finished with 21 carries for 92 yards and three second-half touchdowns on the ground in addition to the record-breaking kick return. The previous record was a 97-yard return by Zeeland West's Brad Mesbergen in the 2011 Division 4 final.
"We knew coming in, we had to stop Scott and their quarterback," Munising senior Andy Cooper said. "We knew their quarterback was a little bit injured. He toughed it out today and played a heck of a game. Tommy, we saw he got sick a little bit on the sidelines. He came back in and was running the ball on us; he was tough."
Crusaders quarterback Nick Holt has been playing at less-than-optimal health the second half of the season after spraining his ankle, an injury he aggravated in the semifinals. Holt finished with 13 carries for 61 yards and was 2 for 6 passing for 41 yards.
"You know it's going to be your last game," Holt said. "You're never going to be able to put on your pads again or your helmet again. Just to have a group of guys around me that are there for me saying, 'You're going to be all right, you're going to be all right.' I couldn't have gotten through without them."
The Crusaders trailed for the first time all season when Cooper made a leaping catch in double coverage at the 50-yard line and sprinted to the end zone on third-and-seven to complete a 74-yard scoring pass from Austin Kelto with 10:14 left in the first quarter. Cooper's extra point was blocked.
It turned out that MCC would trail for only 13 seconds all season, as Scott turned on the jets and out-sprinted the last player back, Cooper, who won four events in last season's MHSAA Division 3 Upper Peninsula track and field meet.
"It was huge to get the momentum right back after they took the momentum in the first three plays," Scott said. "Making a big play like that can change a game."
Munising also allowed a 99-yard kick return by Beal City's Chase Rollin in a 10-7 semifinal victory after scoring a go-ahead touchdown in the third quarter.
"We were all excited after that touchdown," Cooper said. "Everyone was: the fans, the sidelines, the coaches. Then it seemed like deja vu, because it happened last week, the exact same thing. We score and they returned the next kickoff on us. We got through it and still kept our heads in the game."
The Mustangs were still in the hunt by halftime, trailing only 10-6. Seymour booted a 25-yard field goal with 2:37 left in the first half to cap an 18-play, 64-yard drive that consumed 9:16 off the clock.
MCC had a chance to extend its lead before halftime, but Blake Sanford had the ball punched out by Cooper at the 7-yard line after making a 29-yard catch. Kelto recovered the fumble, but a roughing-the-passer penalty gave the Crusaders new life at the 21. On the next play, Ben Stasewich tipped a pass by Holt, and Ian McInnis intercepted it with 24 seconds remaining in the second quarter.
In the second half, the Crusaders controlled the game with their ground attack.
They scored on their first three possessions of the half, with Scott scoring on runs of 1, 30 and 9 yards.
"We got a little bit tired in the second half," Munising coach Jeff Seaberg said. "Just not as many subs to put in. They started to grind on us and impose their running game on us a little bit. We weren't able to stop them. Once it got out of hand, it's a little bit too much to get back into it against them. They're a heck of a football team. We have a heck of a football team. They were just a little bit too much for us today."
Any conversation about the greatest high school football programs in Michigan must now include Muskegon Catholic Central.
With their 10th MHSAA title, the Crusaders joined five other elite programs who have reached double digits. Farmington Hills Harrison leads the way with 13, followed by now-closed Detroit St. Martin dePorres (12), East Grand Rapids and Mendon (11 each), and Detroit Catholic Central (10).
The only other time the Crusaders repeated was in 1991.
"To be able to say we won back-to-back, we're never going to be forgotten," Holt said. "Everyone is going to remember the 2013-14 team. Not only is it back-to-back, but we had such a big class. We had 18 starters last year, and this year it's just about everyone. This class is always going to be remembered. It's an honor and a blessing."
The Crusaders held Munising to 39 yards on 30 carries. Jaeden MacPherson had two sacks for minus-19 yards.
Muskegon Catholic Central ran for 198 yards on 48 carries.
PHOTOS: (Top) A group of Muskegon Catholic Central defenders surround and take down Munising's Izaak Mahoski. (Middle) Munising's Austin Kelto (2) and David Harris (32) work to wrap up MCC's Tommy Scott. (Click for action photos and team photos from Hockey Weekly Action Photos.)
VIDEO HIGHLIGHTS:
MUSTANGS LIGHT IT UP FIRST - On the third play of the Division 8 title game, Austin Kelto hits Andy Cooper, and Cooper converts into a 74-yard touchdown for Munising.
LONGEST KICK RETURN EVER IN A FINAL - On the kickoff following the Munising score, Muskegon Catholic Central's Tommy Scott goes coast-to-coast - 99 yards - for the longest kickoff return in an MHSAA Football Final. Scott ended up scoring four times and rushing for 96 yards.
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