Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Semifinals in Review
November 24, 2014
By Geoff Kimmerly
Second Half editor
The final stretch of this season's Drive for Detroit has begun.
And if Friday and Saturday's MHSAA Finals are like the Semifinals this past weekend, we should be in for an incredible season-ending series at Ford Field.
Six Semifinals were decided by seven points or fewer as the final 16 11-player teams earned their spots in championship games.
Below is just a little on all 16 Semifinals, with links to media coverage. Check back Wednesday for game-by-game previews of all eight Finals, and then full coverage of each throughout the weekend.
DIVISION 1
Clarkston 35, East Kentwood 13
The first quarter wasn’t over Saturday and reigning champion Clarkston (13-0) had already built a three-touchdown lead East Kentwood wouldn’t threaten. The Wolves earned the opportunity to repeat and extend their 26-game winning streak, while the Falcons (11-2) can still celebrate their best finish since 2003. Click for more from The Oakland Press.
Saline 30, Detroit Cass Tech 15
The Hornets (12-1) earned their first MHSAA Finals berth by holding a potent Cass Tech offense to its fewest points since last season’s Semifinal loss to Detroit Catholic Central. Saline allowed Technicians standout running back Mike Weber 135 yards on the ground, but kept an offense averaging 34 points per game out of the end zone for most of the afternoon. Cass Tech did finish 12-1 and is 59-8 over the last five seasons. Click for more from AnnArbor.com.
DIVISION 2
Muskegon Mona Shores 25, Farmington Hills Harrison 24
The good news: Mona Shores defeated 13-time Finals champion Harrison after a late two-point conversion. The bad news: Mona Shores (12-1) did so without star quarterback Tyree Jackson, who was sidelined with a knee injury. The other good news: That the Sailors still pulled off this historic win said plenty about the team’s strength as a whole, in addition to its most well-known player. Harrison (10-3) finished with at least 10 wins for the fourth season in five. Click for more from the Muskegon Chronicle.
Warren DeLaSalle 31, Southfield 7
With Detroit Catholic Central, Birmingham Brother Rice and Orchard Lake St. Mary’s in the same Detroit Catholic League Central, DeLaSalle (10-3) can end up in the background of the football conversation at times. But the Pilots earned their third MHSAA Finals trip in nine seasons by holding a Southfield squad (9-4) filled with college prospects to its fewest points since Week 2 of 2012. Click for more from the Macomb Daily.
DIVISION 3
Muskegon 20, Zeeland West 0
The Big Reds (12-1) will return to the Finals for the third straight season, this time in Division 3 after solving reigning champion West’s offense like no opponent in that school's history. The Dux (12-1), in existence for 10 years, had never been shut out and hadn’t been held to single digits since Week 4 in 2010 – they entered Saturday averaging 50 points per game this season. Click for more from the Muskegon Chronicle.
Orchard Lake St. Mary’s 51, New Boston Huron 3
Huron (11-2) took a lot of steps as a program this fall, winning five more games than in any season in more than 60 years and six more than a year ago. But St. Mary’s (11-2) has played in 11 MHSAA championship games and surely has had extra motivation this fall after a rare playoff miss in 2013. Click for more from MLive Detroit.
DIVISION 4
Grand Rapids South Christian 50, Edwardsburg 48
The Sailors (11-2) are headed to Ford Field for the third straight season, but it was hardly that simple. Edwardsburg (11-2) came back from two touchdowns down in the second quarter and a 22-point deficit in the third as it fell one win shy of the Finals for the second time in five seasons. Click for more from the Grand Rapids Press.
Lansing Sexton 28, Detroit Country Day 14
The Big Reds (13-0) advanced to the MHSAA Finals for the first time after coming up just a touchdown shy in 2013. Sexton will be the first Lansing public school to play in a championship game, thanks in part to a group of seniors who scored all of the team’s touchdowns Saturday and helped it rise from 5-4 only two seasons ago. Country Day (8-5) finished with all of its losses to teams that advanced to at least Regional Finals. Click for more from the Lansing State Journal.
DIVISION 5
Grand Rapids West Catholic 42, Menominee 24
These two have seen each other in the playoffs every season beginning in 2010. This rematch of last season’s Division 5 Final went similarly, with West Catholic winning by 18 after doing so 27-14 in 2013. The Maroons (12-1) hadn’t been held to fewer than 28 points since West Catholic in that game at Ford Field – and hadn’t given up more than 25 since West Catholic (13-0) defeated them 55-34 in a 2011 Regional Final. Click for more from the Grand Rapids Press.
Lansing Catholic 21, Almont 14
High-powered Lansing Catholic will return to Ford Field for the second time in four seasons after escaping one of the toughest defenses it had seen this fall. Almont held the Cougars (13-0) to a season low points total. But Lansing Catholic’s unheralded defense did the same to the Raiders (12-1), who were averaging 50 per game entering Saturday and set a team record for wins this fall. Click for more from the Lansing State Journal.
DIVISION 6
Ithaca 20, Boyne City 16
The Yellowjackets (13-0) extended their winning streak to 69 – but for the second straight week, not without a dramatic fourth quarter. Boyne City (12-1) reached the 3-yard line with 13 seconds to play, but was stopped by an Ithaca defense that isn’t often noted but gives up only 8.4 points per game. Click for more from the Mount Pleasant Morning Sun.
Monroe St. Mary Catholic Central 28, Grand Rapids NorthPointe Christian 0
The Falcons (12-1) earned their first Finals appearance since 2010 and a rematch with Ithaca after falling by 10 to the Yellowjackets in that previous championship matchup. St. Mary gained this weekend's opportunity with its fifth shutout of the season, against a NorthPointe Christian (11-2) team in its seventh of existence and first topping eight wins. Click for more from the Monroe Evening News.
DIVISION 7
Ishpeming 22, Saginaw Michigan Lutheran Seminary 18
These are not the Hematites of the last two seasons; most of the standouts who carried the program to two straight MHSAA titles graduated. But this group has been similarly strong and is now a win from just as good after its closest win since Week 7 of 2013. Ishpeming (12-0) made it 33 straight victories by pulling away midway through the fourth quarter. Click for more from the Marquette Mining Journal.
Detroit Loyola 41, Pewamo-Westphalia 21
Pewamo-Westphalia (10-3) made it harder on Loyola than any playoff opponent aside from Ishpeming since 2010, but still couldn’t completely slow the Bulldogs’ running back duo of Marvin Campbell and Mideyin Wilson. The ran for four touchdowns together and nearly 270 yards to put Loyola (13-0) back in the championship game for the third straight season. Click for more from MLive Detroit.
DIVISION 8
Munising 10, Beal City 7
Munising’s best season since 1980 continued with perhaps its most stunning win of an incredible run as it edged the two-time reigning runner-up Aggies (10-3) on a 33-yard field goal in the fourth quarter. An interesting tie-in: Munising coach Jeff Seaberg was on that 1980 team that won the Class C title but hadn’t won more than seven games in a season since. The Mustangs are 12-1. Click for more from the Iron Mountain Daily News.
Muskegon Catholic Central 42, Harbor Beach 6
The Crusaders’ run continued to roll as impressively as expected – their playoff wins were 56-8 over Fulton, 42-0 over Fowler and 48-7 over Mendon before handing 2012 champion Harbor Beach its lone loss this fall. The Pirates (12-1) hadn’t been held to single-digit scoring since their 2011 Division 7 Regional loss to Saginaw Nouvel. MCC (13-0) has won 25 straight. Click for more from the Muskegon Chronicle.
PHOTO: Ithaca (white with yellow) edged Boyne City in their Division 6 Semfinal to extend its winning streak to 69. (Click to see more from HighSchoolSportsScene.com.)