Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Physical & Powerful, Beal City Rumbles to 1st Finals Title Since 2009
By
Brad Emons
Special for MHSAA.com
November 29, 2024
DETROIT – No stranger to an MHSAA Finals appearances, Beal City put an exclamation point on its 2024 season by upending Riverview Gabriel Richard, 43-14, for the Division 8 title Friday at Ford Field.
The Aggies (12-2), using a highly-effective ground attack, secured their third championship in 10 tries matching the feats of their 2009 (D8) and 1994 (Class D) title teams.
Beal City racked up 315 yards on the ground led by senior Drew Block, who finished with 112 yards on 20 carries and two touchdowns. Owen McKenny chipped in with 12 carries for 88 yards and a TD, while Garrison Zuker contributed seven for 64.
“Our offensive line was just outstanding today,” Block said. “We really couldn’t do anything without them. They’re the heart-and-soul of our team. They continually got us chunks and chunks of yards. We were going to let them just do their job and march down the field. We’ve got a lot of great talent on this team. Each guy has his own specific thing ... just a bunch of dogs, really.”
Beal City’s Brad Gross, in his 10th season as head coach, has been part of the program for nearly 23 years. He was a player on that ’94 team and was the offensive coordinator in 2009.
“They all mean a lot,” Gross said. “To be the head coach and get your first one ... it’s just awesome. I’m a Beal guy; when I’m done coaching, it will be at Beal.”
Gabriel Richard quarterback Nick Sobush was 9 of 18 passing for 120 yards and a TD for the Pioneers (11-2). He also added 51 yards rushing on 12 carries with a score.
Gabriel Richard, making its inaugural Finals appearance, scored first taking its opening possession 72 yards in just three plays. The drive was capped by Sobush’s 53-yard TD toss down the sideline to Derek Lesko followed by Joey Calhoun’s 2-point conversion run to make it 8-0 just 1:19 into the game.
Beal City answered on its first offensive possession to make it 8-all after Drake Gatrell returned the ensuing kickoff to the 50. Six plays later Block scored on a two-yard run and McKenny added the 2-pointer after the Pioneers jumped offsides on the extra point attempt with 7:48 to go in the first.
With 4:39 remaining in the opening quarter, the Pioneers went for it on 4th-and-4 at their own 49 only to turn the ball over as Block intercepted a pass on his own 13. That led to a nine-play, 77-yard TD drive for the Aggies capped by Block’s five-yard TD run followed by Kyle Martin’s PAT to give Beal City a 15-8 advantage with 39 seconds remaining in the first.
On its next possession Gabriel Richard, going for it on 4th-and-9 from the Beal City 40, came up empty on an incomplete pass, which led to the Aggies increasing their lead to 22-8. Quarterback Cuyler Smith connected with McKenny, who made a leaping grab just over the goal line for an eight-yard TD catch on 4th-and-2 with 2:30 to play in the first half.
“The ball was thrown perfectly, I just came back and grabbed it,” McKenney said. “I was snag. It was 4th-and-2 and changed the momentum of the game. It was a real tone setter.”
Gabriel Richard did thwart another Beal City scoring threat just before the first half ended when Lesko intercepted a pass at his own 4 with just four seconds remaining.
Beal City outgained the Pioneers 195-158 in total offense over the first two quarters.
McKenny returned the opening kickoff of the second half 44 yards, and the Aggies’ star running back scored just six plays later on three-yard TD run to increase Beal’s lead to 29-8 with 8:30 to go in the third quarter.
Gabriel Richard answered with a 16-play, 76-yard drive that chewed up 7 minutes and 37 seconds and finished on a one-yard keeper by Sobush, but the Pioneers were unable to convert the 2-pointer and trailed 29-14 with 47 seconds to play in the third.
The Pioneers then tried an onside kick that was recovered by Zuker at the 50. With a short field to play with, Beal City put the game away on flanker Austin Small’s 29-yard TD run with 9:14 to go.
Neil Finnerty also got into the scoring act with a five-yard TD run to give the Aggies a 29-point cushion with only 2:21 left.
“Today they caught us at the right time,” Gabriel Richard first-year coach Mark Shea said. “We went through a gauntlet of teams. We were really beat up coming into this. Honestly, we had three or four guys that we didn’t think would be able to play, but they came out and played. Taking absolutely nothing away from Beal City. They played a great game, but we were beat up and you could see it. We lacked some of the explosiveness that we generally have. And when we don’t have the balance in our attack, it puts us in a bad situation. But as far as effort goes, they gave me everything they could do.”
“Joey (Calhoun) got a little banged up first drive on defense; that’s an all-state kid,” Sobush added. “And (Beal City) kind of just took our passing game away. I made a bad throw that kind of changed the momentum of the game.”
Beal City had opened this postseason with a 47-0 win over Frankfort, but then had to get past Glen Lake (21-14), Iron Mountain (14-7) and Fowler (17-16).
“It was nice to get this one,” Gross said. “I wouldn’t say easier, but the word I’m looking for is that it wasn’t as stressful. These guys have done everything we asked them to do.”
Six weeks ago, and just prior to the playoffs, Gross said the Aggies “had to play physical football with bad intentions.
“These guys took it to heart,” the Beal City coach said. “We just got more physical.”
Gross said the beauty of this newly-crowned Aggies championship team was the cohesiveness between the seniors, juniors, sophomores and even their freshmen.
“And these guys treat those guys like they’re just like any other player,” he said. “That’s what makes our team special, because we’re more of a team. I think our model all year was, ‘Teams win championships, individuals win awards,’ so we kind of stuck by that and that’s what got us here. It means a lot to me, but it’s all about these guys and that’s the most important thing.”
PHOTOS (Top) Beal City’s Austin Small (2) looks to cut back Friday as Gabriel Richard’s Aidan Valatka (13) pursues him. (Middle) Beal’s Drew Block follows the block of Jace Faber. (Below) Aggies coach Brad Antcliff raises the Division 8 championship trophy as his players celebrate. (Photos by Hockey Weekly Action Photos.)