Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 12 in Review
November 17, 2014
By Geoff Kimmerly
Second Half editor
The third weekend of this season's MHSAA Football Playoffs was highlighted by the continuation of one of the state's most impressive winning streaks – and the finishes of two others of note.
Ithaca emerged from a fourth-quarter deficit against Madison Heights Madison to win another Division 6 Regional title and push its winning streak to 68 games, the longest 11-player streak in the country.
But there will be a new Division 2 champion; reigning three-time title-winner Birmingham Brother Rice fell to Catholic League rival Warren DeLaSalle. And for the first time in its short MHSAA history, the 8-player tournament will have a champion not from Michigan's thumb – 2013 champion Peck and 2012 winner Deckerville both were eliminated in Semifinals.
We touch briefly below on both 8-player games and all 32 11-player Regional Finals, with links to additional coverage of the games of particular note.
8-PLAYER
Cedarville 36, Deckerville 20
Cedarville eliminated a former champion to earn an opportunity to win its first title. The Trojans (11-1) put up 36 points despite playing through a blizzard and facing powerful Deckerville (9-3), which finished this fall with its only losses against the other teams in the Semifinals – Cedarville, Lawrence and Peck. Click for more from the Sault Ste. Marie Evening News.
Lawrence 66, Peck 40
This was a reversal of last season’s Semifinal between these teams, and Lawrence (12-0) hopes to now finish similarly as Peck when it won last season's championship. The Tigers again rode the many talents of quarterback Derek Gribler, who ran for 280 yards and three touchdowns and threw for 271 yards and six scores in one of the most impressive performances in the MHSAA’s young 8-player history. Peck finished 11-1 and had beaten Lawrence 73-34 in last season’s Semifinal before taking down Rapid River for the championship. Click for more from the St. Joseph Herald-Palladium.
DIVISION 1
Saline 42, Canton 35
Saline (11-1) advanced to the Semifinals for the first time, in the process setting a team record for wins; in fact, the Hornets’ two best finishes have come during the last three years. But it wasn’t without a wild finish. Canton ran for nearly 400 yards, and Saline quarterback Josh Jackson repeatedly matched – with the Hornets’ defense then coming up big at the end. The Chiefs (9-3) did post their best record since 2010. Click for more from AnnArbor.com.
Other Regional Finals:
East Kentwood 31, Hudsonville 14 – The Falcons (11-1) made their first Semifinal since 2002 by winning a rematch against surging Hudsonville (7-5) after claiming the first meeting 35-28.
Clarkston 40, Walled Lake Central 22 – The reigning champion Wolves (12-0) ended the longest run for Walled Lake Central (9-3) since 2011.
Detroit Cass Tech 48, Clinton Township Chippewa Valley 35 – Wow; Cass Tech running back Mike Weber ran for 404 yards and five touchdowns as the Technicians (12-0) won their 12th game for the fourth season in five and ended the longest run for Chippewa Valley (8-4) since 2004.
DIVISION 2
Warren DeLaSalle 26, Birmingham Brother Rice 21
As well as DeLaSalle (9-3) has played over the last month, this still has to count as a stunner – although DeLaSalle has been on the verge of a such a power move all season. DeLaSalle’s three losses came during one disappointing run – by seven to Brother Rice in Week 4, four to Orchard Lake St. Mary’s in Week 5 and then to Dearborn Fordson by four in Week 6. Those opponents are a combined 31-4 with St. Mary’s still alive in Division 3. This win earned the Pilots their fourth Semifinal berth over the last nine years – and ended a four-year Brother Rice run of 47-7. Click for more from the Detroit Free Press.
Other Regional Finals:
Muskegon Mona 39, Battle Creek Lakeview 0 – The offensively-powerful Sailors (11-1) put up their best defensive performance by handing Lakeview (9-2) its first shutout since 2012.
Farmington Hills Harrison 23, Flushing 10 – The Raiders (9-3) ended with their best record since 1997, but Harrison (10-2) moved on to its four Semifinal over the last decade.
Southfield 35, Wyandotte Roosevelt 7 – The Bluejays (9-3) have come back off a Week 9 loss to make the Semifinals for the first time since 2008; Roosevelt (9-3) can still celebrate extending its District title string to four straight.
DIVISION 3
Zeeland West 30, Lowell 27
The reigning Division 3 champion Dux (12-0) survived a second-straight close call after defeating Stevensville Lakeshore by only two in the District Final. Dakota Guerink and Nick Jasch both ran for two touchdowns and West’s defense made a late stop to ice the win. Lowell’s Max Dean capped a solid season with four more touchdown runs as the Red Arrows (10-2) finished with double-figure wins for the eighth time in nine seasons and 12th in 15 years. Click for more from the Holland Sentinel.
Other Regional Finals:
Muskegon 42, Petoskey 7 – The Big Reds (11-1) have scored 128 points in three playoff games in advance of facing Zeeland West this week; Petoskey (9-3) finished four wins better than 2013 and made a Regional Final for the first time since 1998.
Orchard Lake St. Mary’s 49, Mason 10 – The Eaglets (10-2) have now doubled last season’s win total and made their sixth Semifinal in eight seasons; Mason (8-4) made its first Regional Final since 1995 despite a 1-3 start this fall.
New Boston Huron 38, Redford Thurston 29 – Huron’s best season ever continues as the Chiefs (11-1) won their fifth straight by at least 10 points while Thurston can still celebrate a District title despite also opening this fall 1-3.
DIVISION 4
Detroit Country Day 21, Chelsea 0
As an at-large qualifier, Country Day (8-4) has cruised through the playoffs somewhat under the radar. But keep in mind that its losses this fall were to three reigning MHSAA champions – Brother Rice, Zeeland West and Division 8 Muskegon Catholic Central – and reigning Division 7 runner-up Detroit Loyola. The Yellowjackets have been nothing if not steady during the playoffs, outscoring their opponents by a combined 77-6 – with Chelsea (9-3) suffering its only loss of more than seven points this fall but after bouncing back from 2-7 a year ago. Click for more from the Oakland Press.
Other Regional Finals:
Grand Rapids South Christian 49, Whitehall 14 – The Sailors (10-2) made it 10 straight and nine straight by double figures in advancing to the Semifinals for the third straight season; Whitehall finished 9-3 after going 1-8 only a year ago.
Edwardsburg 42, Eaton Rapids 8 – The Eddies are back in the Semifinals for the first time since 2010 with their third game in four weeks holding an opponent under 10 points; Eaton Rapids finished its second playoff season 8-4, a win better than its first playoff season a year ago.
Lansing Sexton 35, Richmond 7 – The Big Reds (12-0) booked their return to the Semifinals by locking down an offense averaging 40 points per game for Richmond (10-2) entering the weekend.
DIVISION 5
Menominee 43, Freeland 35
Menominee’s offense has been typical of the Maroons (12-0) – they’re 12 points from scoring 600 for the second straight year and have averaged more than 40 per game three of the last four seasons. But a defensive stand late finally stopped Freeland (10-2) in this back-and-forth battle that ended with Menominee heading to the Semifinals for the third straight season – to face Grand Rapids West Catholic, last year’s opponent in the Division 5 Final. Click for more from the Midland Daily News.
Other Regional Finals:
Grand Rapids West Catholic 56, Reed City 28 – Although Reed City (9-3) became only the second team to score this many points on the Falcons, West Catholic (12-0) broke 50 for the first time since Week 2.
Lansing Catholic 49, Flint Powers Catholic 21 – The Cougars (12-0) have arrived in the Semifinals for the second time in four seasons by outscoring their playoff opponents 180-35, although Powers (8-4) put up the most points among the three teams eliminated.
Almont 35, River Rouge 12 – Make this officially the best season in Almont history at 12-0 and the Raiders’ defense arguably the most impressive in the state (still giving up only 5.7 points per game); River Rouge (10-2) hadn’t lost since Week 2 and finished with double-figure wins for the second time in three seasons.
DIVISION 6
Ithaca 41, Madison Heights Madison 27
With a quarter to play, Ithaca’s winning streak was in danger for one of the few times since it began opening night of 2010. The Yellowjackets (12-0) trailed 27-19, an unfamiliar spot for a team that rarely has had to come back during the last five seasons. But they scored 22 unanswered points over the final seven minutes to give a signature win to a current group of younger players that didn’t play a large role in Ithaca’s runs of the last four seasons. Click for more from the Mount Pleasant Morning Sun.
Other Regional Finals:
Boyne City 28, Leroy Pine River 16 – The Ramblers (12-0) are back in the Semifinals for the first time since 2001 after ending the longest playoff run ever for Pine River (8-4).
Grand Rapids NorthPointe Christian 41, Watervliet 35 – The Mustangs (11-1) have built steadily to this first Regional title over their seven seasons of football; Watervliet’s end was heart-breaking as it was the second time in four seasons the Panthers (10-2) fell in a Regional by a touchdown.
Monroe St. Mary Catholic Central 27, Jackson Lumen Christi 26 – Only the possibility of Ithaca’s winning streak ending kept this from being the main game in Division 6, as St. Mary (11-1) returned to the Semifinal by handing Lumen Christi (11-1) its lone loss despite more than 400 yards rushing by Khari Willis.
DIVISION 7
Detroit Loyola 60, New Lothrop 26
Loyola (12-0) pulled one victory closer to returning to Ford Field for the third straight season by winning big in this matchup of undefeated teams. Marvin Campbell, the team’s top running back during its 2013 run as well, had five touchdowns as Loyola got ahead early and never trailed. It was the third time in four seasons New Lothrop (11-1) had reached the Regional Final; the Hornets haven’t lost a regular season game since 2009. Click for more from the Detroit Free Press.
Other Regional Finals:
Ishpeming 22, Traverse City St. Francis 13 – The two-time reigning champion Hematites (11-0) stood strong against a challenge in their first game this season decided by fewer than 10 points; St. Francis finished its best since 2011 at 11-2.
Saginaw Michigan Lutheran Seminary 44, Elkton-Pigeon-Bay Port Laker 8 – The Cardinals are back in the Semifinals for the first time since winning the Class D title in 1986; Laker’s lone loss this season ended their best run since 2002 at 11-1.
Pewamo-Westphalia 53, Bridgman 12 – The Pirates (10-2) have become regulars at this stage of the playoffs with four straight Regional Final appearances and three titles during that time; Bridgman ended its longest playoff run at 8-3 and with a team record for wins.
DIVISION 8
Munising 43, Crystal Falls Forest Park 14
The road downstate in Division 8 generally goes through Crystal Falls Forest Park – and Munising traveled it well this weekend, figuratively speaking. This Regional Final was moved to the Superior Dome at Northern Michigan University, and the Mustangs (10-1) left with their second Regional title and first since 1980. Forest Park (9-1) had made Semifinals in eight of the previous 10 seasons before suffering this first in-state loss this fall – the Trojans’ other defeat was by four to Hurley of Wisconsin. Click for more from the Marquette Mining Journal.
Other Regionals Finals:
Beal City 28, Baldwin 0 – The Aggies (10-2) returned to the Semifinals for the third straight year by shutting down an offense for Baldwin (10-2) averaging 47 points per game heading into the weekend.
Muskegon Catholic Central 48, Mendon 7 – The Crusaders (12-0) again made quick work of a former MHSAA champion, with Mendon (10-2) joining Fowler and Fulton among those that have fallen to MCC this postseason.
Harbor Beach 21, Morenci 7 – Morenci (10-2) had been strong on defense and held Harbor Beach (12-0) to half its 46-ppg average, but also was held to a season low.
PHOTO: Zeeland West advanced past Lowell 30-27 in a snowy Division 3 Regional Final. (Click to see more from HighSchoolSportsScene.com)