Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: District Finals
November 6, 2014
By Geoff Kimmerly
Second Half editor
One week of MHSAA football playoffs is behind us, and all nine champions from 2013 are still alive.
Maybe that's not too shocking, considering they were the elite only a short year ago. But don't be too surprised if that number is cut down by at least a few when Saturday night is done.
All nine of those reigning champions remain undefeated heading into Friday and Saturday's District Finals. But three are playing opponents also undefeated through 10 weeks.
All three matchups are among those highlighted below as we look to this week's 11-player District Finals and 8-player Regional Finals. All are Friday unless noted.
DIVISION 1
Lapeer (10-0) at Clarkston (10-0)
The Wolves have fended off a few impressive challenges in building their winning streak to 23 straight including last season's run to their first MHSAA title. Quarterback D.J. Zezula has taken on and thrived in a starring role as Clarkston has earned close wins over Macomb Dakota and Farmington Hills Harrison and double-digit victories over everyone else. But Lapeer is as daunting an unknown as they come in this tournament; the Lightning, in its first season after the combination of Lapeer East and West, also has been challenged only twice but hung tough in its playoff debut last week with a 23-15 win over Romeo.
Others that caught my eye: Hudsonville (6-4) at Rockford (8-2), Detroit Cass Tech (10-0) at Dearborn Fordson (10-0).
DIVISION 2
Muskegon Mona Shores (9-1) at Midland Dow (10-0)
On a night featuring a decent share of 10-0 vs. 10-0 District Finals, this still is among premier games. Dow must defend Midland Community Stadium against the playmaking power of Mona Shores quarterback Tyree Jackson, who has led his offense to 42 or more points five weeks running while facing the likes of Muskegon and Caledonia among others. The Chargers could be up to the task, having given up no more than 21 points in a game this fall in earning this opportunity to tie its record for wins.
Others that caught my eye: Farmington Hills Harrison (8-2) at Walled Lake Western (9-1), Southfield (7-3) at Oak Park (8-2).
DIVISION 3
Stevensville Lakeshore (8-2) at Zeeland West (10-0)
Aside from an odd opening-night score (2-0 over Battle Creek Central), Lakeshore has rather quietly won eight games for the third straight season. But the Lancers could make a major splash by knocking off the reigning MHSAA champion. If the score stays close, it could up Lakeshore's chances significantly; the Lancers are 5-1 this fall in games decided by 10 or fewer points. West has had only one opponent get closer than 27 points, and none come within 10.
Others that caught my eye: Cedar Springs (9-1) at Muskegon (9-1) on Saturday, Grand Rapids Christian (6-4) at Lowell (9-1).
DIVISION 4
Saginaw Swan Valley (10-0) at Lansing Sexton (10-0)
This could be THE game of this weekend, with the winner a favorite to at least reach Ford Field – if not win it all. These two also met in a Regional Final last fall, with Sexton winning 26-21. Vikings running back Alex Grace has at least 212 yards and two rushing touchdowns in eight straight games and is up to third on the MHSAA career rushing yards list with 7,353. He had 242 yards and two touchdowns in the 2013 loss to the Big Reds, who again are sound defensively and capable on offense of holding onto the ball as well.
Others that caught my eye: Vicksburg (8-2) at Edwardsburg (9-1), Hudsonville Unity Christian (6-4) at Grand Rapids South Christian (8-2).
DIVISION 5
Almont (10-0) at Marine City (10-0)
Despite both being successful in the postseason over the last decade, these two have eluded each other with Marine City playing in Division 4. East China Stadium should be rocking with the Mariners representing the best from the Macomb Area Conference Gold and as the reigning Division 4 champion and the Raiders the champs in the Blue Water Area Conference. Almont has set a team record for scoring while averaging 53.4 points per game, and has given up only 49 with five shutouts including 65-0 over Clawson last week.
Others that caught my eye: Clare (8-2) at Freeland (9-1), Reed City (8-2) at Remus Chippewa Hills (8-2).
DIVISION 6
Madison Heights Madison (8-2) at Flint Beecher (10-0)
The winner of this game not only moves on to the Regional – it likely will be considered a favorite by at least some to end Ithaca’s nation-best 11-player winning streak of 66 games. That’s how much both of these teams have been regarded from the start of this fall, and neither has disappointed. Beecher has set a team record for wins, and Madison’s losses were to Division 2 playoff team Walled Lake Western and Division 3 qualifier Warren Woods-Tower.
Others that caught my eye: Clinton (10-0) at Monroe St. Mary Catholic Central (9-1), Hillsdale (8-2) at Jackson Lumen Christi (10-0).
DIVISION 7
Iron River West Iron County (9-1) at Ishpeming (9-0)
The Hematites have turned back West Iron once during their 30-game winning streak, in last season’s District Final 34-0. And the shutouts haven’t ended, with Ishpeming blanking four of its last five opponents. But the Wykons have a chance to show how much they’ve learned since that loss last season – their only loss this fall was 8-6 to playoff team Bark River-Harris, and they looked ready enough in blanking Iron Mountain 40-0 a week ago. That said, Ishpeming also shut out Iron Mountain, 36-0 on opening night.
Others that caught my eye: Traverse City St. Francis (8-2) at Suttons Bay (9-1), Saginaw Michigan Lutheran Seminary (9-1) at Whittemore-Prescott (10-0).
DIVISION 8
Fowler (10-0) at Muskegon Catholic Central (10-0)
These records are identical, but a Fowler win would be considered one of the recent best of that program’s storied history. MCC’s 22-game winning streak also includes a 42-0 District Final win over the Eagles last fall. Fowler has a tough runner in Austin Cook, the leading rusher in the Lansing area with more than 1,700 yards. He and his blockers might have the biggest task of an upset effort.
Others that caught my eye: Waterford Our Lady (9-1) at Harbor Beach (10-0) on Saturday, Johannesburg-Lewiston (9-1) at Beal City (8-2).
8-PLAYER
Cedarville (9-1) at Rapid River (10-0)
One of these years will be Cedarville’s year – the Trojans are 34-6 in four seasons of 8-player football – and they seemed to send a signal that this could be the one with a 39-0 win over Bellaire last week. Rapid River has always been in the way – the reigning MHSAA runner-up Rockets have won three straight over the Trojans including 20-19 in Week 6 and are 22-1 over the last two seasons.
Others Regional Finals: Kingston (7-3) at Deckerville (8-2), Morrice (6-4) at Peck (10-0), Lawrence (10-0) at Battle Creek St. Philip (9-1).
PHOTO: Calumet traveled to Harrison last week and won 30-21 to earn this week’s District Final matchup with Menominee. (Click to see more from HighSchoolSportsScene.com).