Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 9
October 23, 2014
By Geoff Kimmerly
Second Half editor
For 90 MHSAA football teams, this weekend could be the end – or a new beginning.
While 167 teams have qualified for this fall’s 11-player playoffs – and one more is assured of doing so thanks to a forfeit victory – 90 more still control their postseason destinies.
It’s win and in, with only eight games featuring matchups of 5-3 teams – meaning 82 at most can earn automatic berths this weekend. The average since the 256-team playoff format was introduced in 1999 is 234 automatic qualifiers. My guess for 2014: 230. Tune in Sunday.
Playoff pairings will be broadcast during the Sunday Selection Show at 7 p.m. on Fox Sports Detroit and posted to MHSAA.com at its conclusion. I’ll also post on Second Half my now-annual breakdown of some of the tougher decisions we faced as we grouped teams for the nine divisions.
Total, 272 will reach the playoffs – the top 16 8-player teams qualify for that bracket based on playoff-point average. Until then, the following will be among games we focus on most this weekend. All are Friday unless noted (there are 15 games statewide tonight and 10 on Saturday.).
Greater Detroit
Detroit Martin Luther King (8-0) vs. Detroit Cass Tech (8-0) at Ford Field
With all Detroit Public School League teams playing in one division this fall, but these two not meeting during the regular season, this has been even more highly anticipated than usual. Cass Tech has running back Mike Weber, committed to the University of Michigan, and is the team almost always talked about most from this league thanks to its four straight seasons of 11 or more wins and recent pair of MHSAA titles. But consider King’s quiet body of work – the Crusaders haven’t given up a point since September, have five shutouts total, and are led by Michigan State University-bound linebacker Tyriq Thompson.
Others that caught my eye: Orchard Lake St. Mary's (7-1) vs. Birmingham Brother Rice (8-0), Saturday at Ford Field; Clarkston (8-0) at Farmington Hills Harrison (7-1), Madison Heights Madison (7-1) at Walled Lake Western (7-1), Monroe (6-2) at Dearborn Fordson (8-0).
West Michigan
Muskegon Mona Shores (7-1) at Muskegon (8-0)
The top three games on this side of Michigan all feature Muskegon-area teams, and this has to be the biggest with Mona Shores capable of making it interesting again after arriving in 2013 with its first playoff berth after pushing the Big Reds to 26-20 in the Ottawa-Kent Conference Black opener. This time, this matchup concludes the league season with both tied for first; Mona Shores’ only loss was 10-7 to Rockford in Week 3, the last week this season as well that the Big Reds were challenged.
Others that caught my eye: Muskegon Orchard View (5-3) at Muskegon Oakridge (7-1), Muskegon Catholic Central (8-0) at Ravenna (7-1), Holland West Ottawa (5-3) at Rockford (6-2), Ada Forest Hills Eastern (4-4) at Cedar Springs (7-1).
Lower Up North
Traverse City Central (6-2) at Cadillac (8-0)
This Big North Conference decider has been foreseeable for about a month. Central suffered a 16-13 Week 6 loss to Petoskey, keeping this from being a true championship game. But the Trojans are driving to take a share of the title from Cadillac after falling to the Vikings 14-7 in their Week 9 matchup a year ago – and then missing the playoffs by a win. Cadillac has won 17 straight regular-season games and impressively scratched out two league wins by five or fewer points.
Others that caught my eye: Johannesburg-Lewiston (7-1) at Indian River Inland Lakes (7-1), Traverse City St. Francis (6-2) at Kingsley (5-3), Frankfort (5-2) at Onekama (5-3), Grayling (4-4) at Boyne City (8-0).
Upper Peninsula
Marquette (7-1) at Menominee (8-0)
The Great Northern Upper Peninsula Conference championship comes down to this; both are undefeated in the league, although with different stories along the way. Menominee is coming off two Wisconsin wins and didn’t let another league opponent within 14 points. Marquette is riding strong wins over Constantine and Negaunee the last two weeks, but won its other league games by two, eight and five points, respectively – and lost to the Maroons the last two seasons by a combined 93-14. That said, Marquette also is headed to the playoffs for the first time since 2011 and lost only on opening night.
Others that caught my eye: Lake Linden-Hubbell (7-1) at Crystal Falls Forest Park (6-1), Sault Ste. Marie (4-4) at Newberry (5-3), Ishpeming Westwood (6-2) at Negaunee (4-4), Iron River West Iron County (8-0) at Bark River-Harris (6-2).
Mid-Michigan
Monroe St. Mary Catholic Central (8-0) at Lansing Catholic (8-0)
It’s hard to imagine a better postseason primer for these MHSAA title contenders. St. Mary crushed the Huron League with four shutouts and gave up only 21 points total in seven games (and 34 for this season overall), and looks well on the way to another playoff run to go with its five District titles over the last six seasons. Lansing Catholic had only a bit tougher time with a bit stronger Capital Area Activities Conference White, but is averaging 41 points per game and approaching the offensive numbers put up when the team made the Division 5 Final in 2011.
Others that caught my eye: Goodrich (7-1) at St. Johns (7-1), Holt (3-5) at Grand Ledge (5-3), Lakeview (7-1) at Stanton Central Montcalm (5-3), Eaton Rapids (5-3) at Charlotte (4-4).
Bay and Thumb
Montrose (6-2) at New Lothrop (8-0)
Little has been said about New Lothrop since opening night, as it again didn’t face much challenge in the Genesee Area Conference Blue. But the Hornets – seeking their fourth straight perfect regular season – can boast a couple solid nonleague wins over playoff qualifier Traverse City St. Francis and Schoolcraft, playing tonight for an automatic bid. The GAC Red is much more competitive, and Montrose finished third this season – but is expected to be dangerous in the playoffs with their losses to Goodrich and Flint Beecher by a combined seven points.
Others that caught my eye: Flint Carman-Ainsworth (6-2) at Flint Powers Catholic (6-2), Northville (5-3) at Grand Blanc (5-3), Midland Dow (8-0) at Midland (4-4), Flushing (6-2) at Swartz Creek (5-3).
Southwest and Border
Hudson (7-1) at Hillsdale (7-1)
These two have done the work to reach this championship decider in the Lenawee County Athletic Association, both edging contender Ida in consecutive weeks and turning back potential playoff qualifier Onsted as well. Save for last week’s 38-18 win over Onsted, Hudson gave up only 14 points in its other five league games and owns four wins in its last five over Hillsdale including 16-7 in 2013. But the Hornets have enjoyed incredible success since joining the LCAA in 2012, with a 19-1 record in league games – that lone loss, of course, to Hudson last year. Hillsdale thrives on offense, averaging 45 points per game not counting the mere three it put up in its lone loss to Ohio’s Defiance Tinora in Week 2.
Others that caught my eye: Gobles (6-2) at Saugatuck (5-3), Manchester (7-1) at Union City (8-0), Reed City (7-1) at Schoolcraft (5-3), Portage Central (6-1) at St. Joseph (4-4).
8-player
Lawrence (8-0) at Battle Creek St. Philip (8-0) on Saturday
These two started a nice rivalry last season, when St. Philip won 54-50 in the final game of the regular season and then Lawrence won the rematch two weeks later, 58-28 in their Regional Final. But more might be riding tonight than taking the upper hand; despite being one of four undefeated teams in 8-player, Lawrence ranks only seventh in playoff-point average and could use a nice boost to guarantee some home-field advantage over the next couple of weeks. St. Philip has the second-highest playoff average and could take over the top spot.
Others that caught my eye: Bellaire (7-1) at Rapid River (8-0), Portland St. Patrick (7-1) at Morrice (5-3).
PHOTO: Oxford defeated Bloomfield Hills 35-14 last week to earn an automatic playoff berth and faces Oak Park this week. (Photo courtesy of Matt Johnson/Oxford High School.)