Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 8
October 16, 2014
By Geoff Kimmerly
Second Half editor
Consider this little-known, or perhaps lesser-stated fact about the MHSAA football playoffs:
Two weeks remain in the regular season. But 50 percent of the 616 teams eligible for the postseason still control their futures with opportunities to earn automatic berths.
And that’s fewer teams than at this point the last few seasons – meaning more opportunities remain for a larger pool of teams to receive at-large bids.
Read on for more on some of those teams and some the games that matter most this week as the last available league titles are being locked down and playoff selection sits just 10 days away.
Bay and Thumb
Lapeer (7-0) at Flint Carman-Ainsworth (6-1)
It’s accurate to say Lapeer High has never been in this situation – this is the first season for the school, made up of the former Lapeer West and East. But a fair argument can be made that the Lightning has opened better than either school did over the last decade. It has clinched a share of the Saginaw Valley Association Red title and given up 20 points – total – this fall. Enter Carman-Ainsworth, last season’s champion of the former SVA South and a one-point loss to Mount Pleasant from also being perfect this fall.
Others that caught my eye: Flint Beecher (7-0) at Montrose (6-1), Birch Run (6-1) at Millington (7-0), Harbor Beach (7-0) at Marlette (5-2), Walled Lake Central (5-2) at Grand Blanc (5-2).
Southwest and Border
Watervliet (6-1) at Decatur (7-0)
Decatur has guaranteed a fourth straight winning season and is 30-11 since the beginning of 2011 – with three of those losses coming in the playoffs and seven coming in the competitive Southwestern Athletic Conference South. The Raiders never finished higher than third in the five-team league during the last three seasons. But the winner tonight will clinch a share of the title, although to do so Decatur must break a five-game losing streak to Watervliet – league champions the last three seasons.
Others that caught my eye: Berrien Springs (5-2) at Edwardsburg (7-0), Olivet (6-1) at Constantine (6-1), St. Joseph (4-3) at Battle Creek Lakeview (5-1), Homer (6-1) at Union City (7-0).
Greater Detroit
Ypsilanti Community (5-2) at Ypsilanti Lincoln (5-2)
The last four seasons have been like no other in Lincoln football history. The Railsplitters made the playoffs for the first time in 2011 and this season have guaranteed a fourth straight winning record – and tonight also can guarantee a third playoff berth and second straight outright Southeastern Conference White championship. Community had a brief up-and-down span, sandwiching an impressive win over Chelsea between two losses to finish September. But tonight’s win would mean for the Grizzlies a share of the league title and first playoff berth in the school’s two-year history.
Others that caught my eye: Farmington (6-1) at Birmingham Groves (6-1), Detroit Cass Tech (7-0) vs. Detroit East English (5-2) at Detroit Northwestern, Marine City (7-0) at Warren Woods-Tower (6-1), Harper Woods Chandler Park (5-2) at Warren Michigan Collegiate (7-0) on Saturday.
Lower Up North
Whittemore-Prescott (7-0) at Hillman (7-0)
This should end up the best game of the season in the northeastern end of the Lower Peninsula. Whittemore-Prescott won the North Star League Huron Shores championship and has clinched its 16th playoff berth in the last 17 seasons. Hillman won the league’s North Star division and has guaranteed its eighth playoff appearance in nine seasons with its best start since 1990. Last season marked the teams' first meeting since 1976 – and turned into a 66-26 win for the Cardinals. This time should be much closer.
Others that caught my eye: Elk Rapids (4-3) at Boyne City (7-0), Mancelona (4-3) at Central Lake (4-3), Manton (5-2) at Lincoln Alcona (4-3), Cadillac (7-0) at Manistee (4-3).
West Michigan
Rockford (6-1) at East Kentwood (6-1)
The Ottawa-Kent Conference Red title is down to three teams and two weeks of the season, with Rockford holding a one-win lead over East Kentwood and Holland West Ottawa – and West Ottawa next week’s opponent. The Rams haven’t lost a league game since Week 4 of 2010, and that has included two seasons of facing Muskegon in Red games. But it’s tough to argue against this being East Kentwood’s best season since 2003 – which also was the last time it won this matchup.
Others that caught my eye: Lowell (7-0) at Caledonia (5-2), Greenville (4-3) at Cedar Springs (6-1), Hudsonville (4-3) at Holland West Ottawa (5-2), Whitehall (6-1) at Ravenna (6-1).
Mid-Michigan
Lansing Everett (5-2) at Lansing Sexton (7-0)
This is the most meaningful game between these rivals since probably 1986, when Everett and Sexton met in the first league game of the season and the Vikings won by a point – and then eventually won the league title by a win over the Big Reds. Everett has the top-scoring offense in the Capital Area Activities Conference Blue this season; Sexton’s defense has given up the fewest points. The Big Reds can win a share of the Blue title for the second straight season – but the Vikings are one of the few teams in the Lansing area that might be able to match Sexton's speedy pace.
Others that caught my eye: Pewamo-Westphalia (6-1) at Fowler (7-0), Harrison (7-0) at Clare (5-2), Walled Lake Western (6-1) at Hartland (6-1), Reed City (6-1) at Remus Chippewa Hills (6-1).
Upper Peninsula
Negaunee (4-3) at Marquette (7-1)
This game became key to Negaunee’s season after last week, when Marquette guaranteed a playoff berth with a win over Constantine and Negaunee fell to rival Ishpeming and into a must-win situation for the rest of the regular season. The Miners have made the playoffs five of the last six seasons – and the closest loss the season they missed qualifying by a win, 2011, was a six-point defeat to the Redmen.
Others that caught my eye: Crystal Falls Forest Park (5-1) at Bessemer (4-2) on Saturday, Felch North Dickinson (3-4) at Lake Linden-Hubbell (6-1) on Saturday, Marinette, Wis. (3-5) at Menominee (7-0) on Saturday, Newberry (4-3) at Rudyard (3-4).
8-Player
Portland St. Patrick (7-0) at Battle Creek St. Philip (7-0), Saturday
For the second straight week, it’s nearly impossible to pick the best from a group of 8-player games matching the state’s elite. But consider this face-off of two of the six undefeated teams left in 8-player. The Tigers fell to St. Patrick three times in their first 8-player season in 2012, but beat the Shamrocks 68-14 last fall and are 17-1 over their last 18 games. That point total should be tougher to come by this time – St. Patrick is giving up a mere 12.7 points per game, particularly strong in the high-scoring 8-player format.
Others that caught my eye: Cedarville (6-1) at Bellaire (7-0), Peck (7-0) at Deckerville (6-1).
PHOTO: Flint Carman-Ainsworth, here against Midland earlier this season, can lock up a second straight league title tonight against Lapeer. (Click to see more from HighSchoolSportsScene.com).