Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 7
October 9, 2014
By Geoff Kimmerly
Second Half editor
League champions will celebrate this weekend. And 88 teams have the opportunity to clinch playoff berths, joining 54 that already have qualified.
But a similar pressure rests on the 117 teams that enter this weekend 3-3 – and needing to win out to earn automatic tickets to the postseason.
It’s a group that includes Detroit Catholic Central, Lake Orion, Grand Rapids Catholic Central and Saginaw Nouvel – teams which advanced to Ford Field championship games over the last five years.
Keep that in mind when checking out the games to watch in the three weeks to come, including those listed below. As those coaches will tell you, for many the playoff begin now.
Mid-Michigan
Williamston (6-0) at Lansing Catholic (6-0)
Most would bill this as a game between a pair of talented quarterbacks – Lansing Catholic’s 6-foot-6 Tony Poljan vs. Williamston’s speedy pass/run threat Chaz Moore. But the Capital Area Activities Conference White championship could be decided tonight as well by a Cougars defense giving up only 11 points per game or a Williamston defense a smidge better on paper at 9.8 ppg.
Others that caught my eye: Grand Blanc (5-1) at Hartland (5-1), Grand Ledge (4-2) at Lansing Everett (4-2), Laingsburg (4-2) at Pewamo-Westphalia (5-1), Reed City (5-1) at Stanton Central Montcalm (4-2).
West Michigan
Whitehall (6-0) at Muskegon Oakridge (5-1)
After back-to-back losing seasons – including a 1-8 finish in 2013 – there are probably a few people surprised to be talking about Whitehall football this fall. But the Vikings can clinch their best record since 2006 and a share of the West Michigan Conference title with a win tonight. That would be an improvement on 2006, actually – Whitehall finished 9-2 that fall, but lost to Oakridge 14-6 to finish league runner-up.
Others that caught my eye: Cedar Springs (5-1) at Grand Rapids Forest Hills Northern (6-0), Hudsonville (4-2) at East Kentwood (5-1), Muskegon Catholic Central (6-0) at Muskegon Orchard View (4-2), Caledonia (4-2) at East Grand Rapids (4-2).
Greater Detroit
Walled Lake Western (5-1) at Walled Lake Central (5-1)
These two have played each other annually – and a few seasons twice – dating to 1969. But this should be the next in a latest series of high-impact matchups. Walled Lake Central can claim the Kensington Lakes Activities Association North title outright, or share with Western and potentially Waterford Mott if the Warriors win. Western was victorious in 2011, beating Central 18-11 in the league finale to win the North title after Central did the same to Western in 2010.
Others that caught my eye: Plymouth (5-1) at Canton (5-1), Wyandotte Roosevelt (5-1) at Brownstown Woodhaven (6-0), Ida (6-0) at Hudson (5-1), Grosse Pointe Woods University Liggett (5-1) at Lutheran Westland (5-1) on Saturday.
Upper Peninsula
Ishpeming (6-0) at Negaunee (4-2)
These two dominated the Mid-Peninsula Athletic Conference the last two seasons – Negaunee winning the league title in 2012 and Ishpeming last fall – but the Miners are already trailing the Hematites by a win thanks to the re-emergence this fall of Iron Mountain (the Mountaineers beat Negaunee 20-17 in Week 4). Negaunee will have to break Ishpeming’s 27-game winning streak tonight to create a possible three-team shared title.
Others that caught my eye: Munising (5-1) at Bark River-Harris (5-1), Constantine (6-0) at Marquette (5-1) on Saturday, L'Anse (4-2) at Calumet (3-3), Ishpeming Westwood (4-2) at Norway (3-3).
Southwest and Border
Three Rivers (4-2) at Plainwell (5-1)
All three remaining games for Wolverine B Conference teams are league games, and the East race is down to three teams – this pair and Sturgis, with all three opening the league schedule 2-0. Three Rivers and Plainwell didn’t play in the same division of the league the last two seasons, but kept a long-standing rivalry alive with a couple of nonleague tilts won by the Trojans by eight and seven points. Plainwell’s only loss this fall is a two-pointer to Edwardsburg – which also beat Three Rivers by two on opening night.
Others that caught my eye: Saugatuck (4-2) at Fennville (4-2), Edwardsburg (5-1) at Dowagiac (3-3), Battle Creek Harper Creek (4-2) at Coldwater (5-1), Portage Central (4-1) at Portage Northern (4-2).
Lower Up North
Petoskey (5-1) at Gaylord (4-2)
The good news is Petoskey already has Big North Conference leader Cadillac out of the way – the Northmen fell in their Week 3 game, 27-7. The bad news is Petoskey now has to wait and hope either Traverse City West this week or Traverse City Central in Week 9 beats Cadillac so Petoskey can earn a share of the league title. But Petoskey also must be careful – Gaylord lost to Cadillac and Central the last two weeks by a combined 19 points and is seeking its first playoff berth since 2005.
Others that caught my eye: Kingsley (4-2) at Suttons Bay (5-1), Cadillac (6-0) at Traverse City West (3-3), Grayling (3-3) at Elk Rapids (3-3), Indian River Inland Lakes (5-1) at Central Lake (4-2).
Bay and Thumb
Harrison (6-0) at Beaverton (4-2)
Harrison already will post its best finish since 1999 and first winning record since 2000 – and is in best position to end Clare’s seven-season run atop the Jack Pine Conference. But the Hornets must be careful to not look ahead to that Week 8 matchup; Beaverton is one of three teams tied for third place and needs just one more victory to guarantee its first winning season since 2000 as well.
Others that caught my eye: Midland (3-3) at Lapeer (6-0), Romeo (3-3) at Port Huron (5-1), Carrollton (3-3) at Saginaw Michigan Lutheran Seminary (5-1), Flint Powers Catholic (4-2) at Flint Southwestern Academy (3-3).
8-Player
Battle Creek St. Philip (6-0) at Waldron (5-1)
The Southern Central 8-Man Football League championship is on the line. St. Philip outscored Waldron by a combined 110-6 in two games last season and has scored, 55, 56, 89 and 72 points over the last four weeks, respectively. But this is a much better Waldron team than in 2013 – its lone loss is to undefeated Portland St. Patrick, and the Spartans look good to win seven games for the first time since 2007.
Others that caught my eye: Engadine (3-3) at Bellaire (6-0), Owendale-Gagetown (6-0) at Kingston (3-3).
PHOTO: Bellaire, running against Eben Junction Superior Central last week, is one of seven undefeated teams in 8-player football. Superior Central is in a tight race for the final playoff spot and must climb six to make the field of 16. (Photo courtesy of Paul Gerard.)