Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 6 in Review
October 6, 2014
By Geoff Kimmerly
Second Half editor
Less than a month remains in the MHSAA football regular season, and 21 percent of the 11-player playoff field is filled after 53 teams earned qualifying wins during Week 6.
A number of others must turn their attention solely to the postseason after the whittling over the weekend of many league races to only a few remaining favorites.
See below for some of the most significant stories we watched unfold during Week 6:
Greater Detroit
Detroit Cass Tech 21, Detroit East English 16
Usually it’s the Cass Tech offense that gets the headlines. But in its toughest Detroit Public School League game of this season to date, the team’s defenders were the eventual heroes after the Technicians (6-0) went up two touchdowns early. East English (4-2) held Cass Tech to a season-low in points and scored the most the Technicians had given up since Oak Park put up 26 on opening night, but the Technicians held strong late to remain tied for first. Click for more from MLive-Detroit.
Also noted:
Walled Lake Central 38, Waterford Mott 20 – After two seasons of sub-.500 records, Walled Lake Central claimed a share of the Kensington Lakes Activities Association North title for the first time since 2010 while dropping second-place Mott to 4-2.
Birmingham Brother Rice 28, Orchard Lake St. Mary's 20 – The Warriors (6-0) claimed a share of their third straight Detroit Catholic League Central title in handing St. Mary’s (5-1) its lone loss.
Canton 40, Livonia Churchill 35 – Canton (5-1) claimed a share of its second straight KLAA South championship by dealing 2012 champ Churchill (5-1) its first loss.
Clinton 28, Morenci 26 – Clinton (6-0) stopped a 2-point conversion attempt during the final minute to extend its 24-game regular-season winning streak and deal Morenci (5-1) its first loss after its best start since 1997.
Upper Peninsula
Ishpeming 20, Beal City 0
These Ford Field regulars have played in different divisions in recent trips, but met in Gaylord for one of the most intriguing games of 2014. The good news for Beal City is the Aggies held Ishpeming (6-0) to its fewest points since 2012. But the Hematites also notched their second straight shutout, holding Beal City (5-1) scoreless for the first time since 2010. Ishpeming’s winning streak is up to 27 straight. Click for more from the Mount Pleasant Morning Sun.
Also noted:
Iron River West Iron County 40, Calumet 26 – West Iron (6-0) pulled within a win of a second-straight West Peninsula Athletic Conference title by escaping improved Calumet (3-3), which is tied for second place.
Crystal Falls Forest Park 36, Felch North Dickinson 14 – This rivalry game was a little less fierce than usual, as the Trojans (4-1) made it three straight over the Nordics (3-3).
Marquette 13, Kingsford 8 – The Redmen (5-1) kept pace in the Great Northern U.P. Conference to set up a Week 9 championship game with undefeated Menominee.
Sault Ste. Marie 28, Gladstone 22 – The Blue Devils (3-3) have stormed back from an 0-3 start, while Gladstone (3-3) has gone the opposite after starting 3-0.
Mid-Michigan
DeWitt 16, St. Johns 10
The Panthers’ run of 32 straight league wins (dating to 2008) was on the line midway through the fourth quarter as DeWitt trailed by a point. But back-up quarterback Chase McPhee – in for injured starter and Division I college prospect Jacob Johnson – led the Panthers (6-0) on a go-ahead touchdown drive that helped them clinch a share of the Capital Area Activities Conference Red title while handing the rival Redwings (5-1) their lone loss. Click for more from the Lansing State Journal.
Also noted:
Olivet 69, Stockbridge 48 – The Eagles (5-1) are at least partial owners of the inaugural Greater Lansing Activities Conference championship, with second-place Stockbridge (4-2) now needing help from Maple Valley to gather a share.
Jackson Lumen Christi 35, Coldwater 24 – Lumen Christi (6-0) pulled within a win of claiming the inaugural Interstate 8 Athletic Conference title while dropping Coldwater (5-1) into a tie for second place.
Clare 43, Gladwin 36 (OT) – Clare (4-2) hasn’t had too many scares in winning seven straight Jack Pine Conference championships, but survived one from the Flying G’s (4-2) to hold on to a tie for first.
Stanton Central Montcalm 28, Remus Chippewa Hills 27 – The Hornets (4-2) broke open the Central State Activities Association Gold race by handing formerly first-place Chippewa Hills (5-1) its first loss.
Southwest and Border
Three Rivers 25, Vicksburg 12
The Wildcats’ 0-2 start is becoming a distant memory as they work deeper into the Wolverine B Conference East schedule. Three Rivers (4-2) has won four straight and set itself up to play Plainwell this week to possibly decide the eventual league champion. Vicksburg (4-2), meanwhile, was one of the hottest teams in the state to start the season and beat Three Rivers in 2013, but has now lost two straight. Click for more from the Kalamazoo Gazette.
Also noted:
Berrien Springs 26, Paw Paw 8 – The Shamrocks (4-2) suddenly are in the Wolverine B West conversation, having now won more games this fall than in each of the last two and with this impressive victory over Paw Paw (3-3).
Portage Central 35, Niles 13 – Reigning champion Portage Central (4-1) remains in striking distance in the Southwestern Michigan Athletic Conference West if first-place Stevensville Lakeshore falters, while Niles (4-2) remains in position to make the playoffs with a couple solid wins down the stretch.
Stevensville Lakeshore 21, Portage Northern 13 – This was key for the Lancers (5-1), who fell to Northern (4-2) by two points last season.
Union City 18, Jonesville 16 – The Chargers (6-0) have bounced back nicely from last season’s 3-6 finish and are tied for first in the Big 8 Conference.
Lower Up North
Cadillac 21, Gaylord 20
The Big North Conference race opened up a bit last week (see next result below), but nearly got a lot more interesting with Gaylord (4-2) continuing to push the traditional favorites. Reigning champion and first-place Cadillac hadn’t had alcall this close (except, perhaps, needing a goalline stand in 2013 against Traverse City Central) over its two-season run atop the standings. Click for more from the Cadillac News.
Also noted:
Petoskey 16, Traverse City Central 13 – The Northmen (5-1) now get Gaylord, but look best to benefit in the Big North if Cadillac falters; Central (4-2) also is tied for second and gets Cadillac in Week 9.
Boyne City 50, Maple City Glen Lake 0 – Boyne City (6-0) looks good to not only win the inaugural Northern Michigan Football Conference Leaders title, but also finish the regular season perfect for the first time since 2001.
Oscoda 21, Lincoln Alcona 16 – The Owls (3-3) are in position for their best finish since at least 2000 after delivering Alcona (3-3) its third straight loss.
Whittemore-Prescott 26, Tawas 16 – Although not a league game, this was a good measuring stick locally for the Cardinals (6-0), who continued their surge against solid Tawas (4-2).
West Michigan
Holland West Ottawa 28, East Kentwood 21
While solid, these two haven’t been much in the Ottawa-Kent Conference Red title discussion in a while – but West Ottawa (5-1) has earned the opportunity to match favorite Rockford for the championship in Week 9 if it can survive Grandville and Hudsonville over the next few weeks. East Kentwood (5-1), still off to its best start since 2004, has a similarly tough road as it seeks a sixth win for the first time since that season. Click for more from the Grand Rapids Press.
Also noted:
Hudsonville 27, Grand Haven 24 – After two straight one-point losses, Hudsonville (4-2) got on the positive end of a close finish and handed Grand Haven (3-3) its third straight defeat.
Grand Rapids Forest Hills Northern 44, Greenville 36 – Forest Hills Northern (6-0) earned the opportunity to face league co-leader Cedar Springs this week by dispatching another O-K Bronze contender in Greenville (4-2).
Hopkins 35, Grandville Calvin Christian 27 – Hopkins (5-1) paid back Calvin Christian (2-4) for a one-point loss in 2013 to remain in line for a fifth-straight O-K Silver title.
Lowell 20, Grand Rapids Christian 12 – The Red Arrows (6-0) continued to impress by claiming a close one over another O-K White power in Grand Rapids Christian (4-2).
Bay and Thumb
Saginaw Swan Valley 14, Freeland 7
In what was and remains likely to be Swan Valley’s toughest regular-season game, the Vikings (6-0) showed plenty of mettle. The defense continues to rank among the most stellar in Michigan this season after giving up only one score to push this fall’s total points allowed to a mere 29 (Freeland, now 5-1, hadn’t scored fewer than 42). And of course standout running back Alex Grace showed, with 261 yards rushing and both of his team’s touchdowns. Click for more from The Saginaw News.
Also noted:
Burton Bendle 41, Flint Hamady 36 – The Tigers (3-3) have bounced back nicely from a 1-3 start, although Hamady (4-2) – itself impressive after going 0-8 a year ago – didn’t make this easy.
Frankenmuth 21, Birch Run 14 – The Eagles (5-1) likely now need help from Birch Run (5-1) against first-place Millington if the three are to share the Tri-Valley Conference East title.
Fenton 41, Clio 20 – The Tigers (6-0) remain tied for first in the Flint Metro League despite a challenge from much-improved Clio (3-3), which hadn’t won a game since 2009 before opening night.
Davison 34, Bay City Western 28 (OT) – The Cardinals kept their playoff hopes alive and also sit just a win back in the Saginaw Valley Association Blue standings.
8-player
Rapid River 20, Cedarville 19
These two have built quite a rivalry in the Bridge Alliance Conference – Rapid River handed Cedarville its only regular season loss last season, beat Cedarville during the 2012 playoffs after losing to the Trojans by 60 five weeks earlier, and suffered their only regular-season loss to Cedarville during the 2011 season. Add this to the classics. Click for more from the Escanaba Daily Press.
Also noted:
Lawrence 52, Deckerville 20 – Lawrence (6-0) is again looking like a strong possibility to drive to at least the MHSAA Semifinals; Deckerville (5-1) also had entered undefeated.
Engadine 28, Posen 26 – The Eagles (3-3) got a needed boost, especially with undefeated Bellaire up next.
PHOTO: Detroit Cass Tech improved to 6-0 with a 21-16 win over Detroit East English in Detroit Public School League play. (Photo courtesy of the Detroit PSL.)