Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 6
October 1, 2014
By Geoff Kimmerly
Second Half editor
We’ve reached October, and that means two things – league titles and lots of numbers.
We’ll cover the former by telling you which teams are winning what in our weekly Drive for Detroit reports posted each Monday. As for those piles of numbers, here are a few: Ishpeming is the first to qualify for the 2014 MHSAA playoffs because it started 5-0 and is playing eight games this season; 66 more teams have started 5-0 and can qualify with victories this weekend.
Below are some of the best games from every corner of the state, most of which will help define those league title races while giving us more numbers to crunch with playoff selection only four weeks away. (All games are Friday unless noted.)
Greater Detroit
Detroit East English (4-1) at Detroit Cass Tech (5-0), Saturday
All 16 Detroit Public School League football teams are playing in one division this season after being split into multiple the past many years. The top six contenders have begun to separate from the pack – with East English, Cass Tech and Martin Luther King the only three with perfect league records. Because of the way the schedule fell, neither East English nor Cass Tech plays King in a league game – so whichever wins this weekend’s matchup should receive a top seed in the PSL playoffs that begin Week 8. East English is a nine-point nonleague loss to Lansing Sexton from being undefeated, but hasn’t given up a point since that opening weekend defeat.
Others that caught my eye: Waterford Mott (4-1) at Walled Lake Central (4-1) on Thursday, Orchard Lake St. Mary's (5-0) at Birmingham Brother Rice (5-0), Morenci (5-0) at Clinton (5-0), Monroe (4-1) at Saline (4-1).
Mid-Michigan
DeWitt (5-0) at St. Johns (5-0)
This feels a lot like the rivals’ matchup in 2010, when DeWitt came into Week 9 undefeated and dominating everyone and left with a 49-35 loss (the Panthers went on to make the Division 3 Semifinals). Once again, the Panthers are likely considered heavy favorites despite the teams’ matching records – but St. Johns has enough speed to try to match DeWitt’s high-octane offensive attack. There’s another big difference from 2010– this time, both are in the same league, the Capital Area Activities Conference Red.
Others that caught my eye: Coldwater (5-0) at Jackson Lumen Christi (5-0) on Saturday, Stockbridge (4-1) at Olivet (4-1), Manchester (4-1) at Grass Lake (5-0), Portland (3-2) at Williamston (5-0).
Lower Up North
Ishpeming (5-0) vs. Beal City (5-0) at Gaylord
Although technically neither of these teams is from the counties of the northern Lower Peninsula, this game will be played in between them at Gaylord – and could be the most entertaining game of the weekend. Beal City has finished Division 8 runner-up the last two seasons and hasn’t given up a point in the last two games. Ishpeming has won the last two Division 7 championships and hasn’t allowed an opponent this season within 26 points.
Others that caught my eye: Gaylord (4-1) at Cadillac (5-0), Whittemore-Prescott (5-0) at Tawas (4-1), St. Ignace (5-0) at Mancelona (3-2), Petoskey (4-1) at Traverse City Central (4-1).
Southwest and Border
Niles (4-1) at Portage Central (3-1)
It’s time to give Niles a look and some credit for a solid turnaround; the Vikings are 4-1 after winning two games last season and no more than four since 2003. They did fall to Portage Northern two weeks ago – but can cement themselves as a probable playoff team and possible Southwest Michigan Athletic Conference West spoiler for some other contenders by beating reigning champion Portage Central.
Others that caught my eye: Portage Northern (4-1) at Stevensville Lakeshore (4-1), Paw Paw (3-2) at Berrien Springs (3-2), South Haven (2-3) at Edwardsburg (4-1), Buchanan (2-3) at Mendon (4-1).
West Michigan
Grand Rapids Christian (4-1) at Lowell (5-0)
The Ottawa-Kent Conference White includes these two plus a Caledonia (3-2) team that beat Rockford 42-0 last week, improved East Grand Rapids (3-2), and a Forest Hills Central team that is 1-4 but beat Caledonia and has losses to teams that are a combined 14-6. Lowell already has gotten EGR out of the way, and a win over the Eagles – 35-34 winners over the Red Arrows a year ago – would solidify its frontrunner status in arguably the state’s most competitive conference.
Others that caught my eye: East Kentwood (5-0) at Holland West Ottawa (4-1), Stanton Central Montcalm (3-2) at Remus Chippewa Hills (5-0), North Muskegon (3-2) at Ravenna (4-1), Holland Christian (2-3) at Holland (3-2).
Bay and Thumb
Saginaw Swan Valley (5-0) at Freeland (5-0)
Alex Grace is up to 994 yards rushing this fall and more than 6,100 for his three-year varsity career, and as such Swan Valley remains one of the scariest Class B teams in the state. But Freeland actually has outscored the Vikings by seven points this fall – although Swan Valley also has given up only 22 to Freeland’s 83. The last seven matchups between the two have been decided by 15 points or fewer, which could make a standout runner and his offensive line the difference-makers once again.
Others that caught my eye: Birch Run (5-0) at Frankenmuth (4-1), Warren Woods-Tower (5-0) at Marysville (3-2), Saginaw Michigan Lutheran Seminary (4-1) at St. Charles (3-2), Lake Fenton (2-3) at Flint Beecher (5-0).
Upper Peninsula
Crystal Falls Forest Park (3-1) at Felch North Dickinson (3-2)
While these two remain in different leagues, this remains one of the best annual matchups in the Upper Peninsula. Forest Park came back from a 2012 28-point loss to North Dickinson by sweeping the Nordics in two games in 2013, including 24-20 in a Regional Final. North Dickinson also is trying to avoid losing three regular-season games for the first time since 2008. Both are playing only eight games this fall, so both need only two more wins to qualify for the postseason and the potential to face off again.
Others that caught my eye: Iron River West Iron County (5-0) at Calumet (3-2), Gladstone (3-2) at Sault Ste. Marie (2-3), Marquette (4-1) at Kingsford (2-3), Rudyard (2-3) at Munising (4-1).
8-Player
Cedarville (5-0) at Rapid River (5-0)
Lawrence (5-0) at Deckerville (5-0) on Saturday
It’s impossible to separate these two – Friday’s game matches the top two 8-player programs in the Upper Peninsula, while Saturday’s matches arguably the two best from the Lower Peninsula not including reigning MHSAA champion Peck and last week’s 89-point scorer Battle Creek St. Philip. Needless to say, the results could mean a lot when playoffs are drawn up and home teams for Regionals are assigned at the end of this month.
Others that caught my eye: Battle Creek St. Philip (5-0) at Webberville (3-2), Peck (5-0) at Kingston (3-2).
PHOTO: Detroit East English (in blue) fell to Lansing Sexton during opening weekend but hasn’t given up a point since that Saturday afternoon. (Click to see more from HighSchoolSportsScene.com).