Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 5
September 25, 2014
By Geoff Kimmerly
Second Half editor
The MHSAA football season nearly stretches over four full months from the first practices until the final championship game ends at Ford Field in November.
But the regular season seems to fly by; just like that, we’re already halfway through and today a month away from the selection of this fall’s playoff divisions and brackets.
One team – two-time reigning Division 7 champion Ishpeming – can earn the first playoff berth of this fall with a win tonight and because it is playing only eight games during the regular season.
Read on for more of the most significant match-ups this weekend across the state.
West Michigan
Muskegon Oakridge (3-1) at Ravenna (4-0)
After three straight MHSAA Semifinal appearances from 2008-10, Ravenna fell back to the pack the last three seasons – finishing 4-5 each of the last two, even despite outscoring its opponents by 62 points in 2013. But the Bulldogs already have equaled that win total and can take another giant step back against Oakridge, a favorite in the West Michigan Conference that lost only on opening night to reigning Division 5 champion Grand Rapids West Catholic.
Others that caught my eye: Fruitport (2-2) at Muskegon Catholic Central (4-0), Rockford (4-0) at Caledonia (2-2), Grand Rapids South Christian (2-2) at Grand Rapids Catholic Central (2-2), Grand Rapids Forest Hills Northern (4-0) at Ada Forest Hills Eastern (2-2).
Bay and Thumb
Richmond (4-0) at Almont (4-0)
The Blue Devils are back on the march in the Blue Water Area Conference after finishing the league schedule perfect in 2013. Only seven points kept Almont from that accomplishment instead, and the Raiders are surely raring for this rematch after falling 42-35 to Richmond a year ago and finishing second in the conference. Almont opened this fall with three shutouts before giving up six points last week to Capac.
Others that caught my eye: Burton Atherton (3-1) at Flint Hamady (4-0), Goodrich (3-1) at Montrose (4-0), Midland Dow (4-0) at Flint Powers Catholic (3-1), Flint Kearsley (2-2) at Fenton (4-0).
Southwest and Border
Plainwell (3-1) at Vicksburg (4-0)
Vicksburg will look to keep its best start since 2010 going in this Wolverine B Conference East opener that could end up deciding the league champion. Plainwell was the league runner-up last season to Paw Paw, which this fall moved to the Wolverine B West, and has beaten Vicksburg in three straight including 26-3 a year ago. Plainwell fell to Edwardsburg by two last week, but Vicksburg has beaten the Eddies and Paw Paw over the last two weeks, respectively.
Others that caught my eye: Edwardsburg (3-1) at Paw Paw (3-1), Stevensville Lakeshore (4-0) at Battle Creek Lakeview (2-1), Battle Creek Harper Creek (2-2) at Battle Creek Pennfield (1-3), Lawton (2-2) at Decatur (4-0).
Greater Detroit
Clarkston (4-0) at Oxford (4-0)
Clarkston is tied with three others for the highest playoff point average in Michigan as it seeks to repeat as MHSAA Division 1 champion. But first up is Oakland Activities Association Red play and a quest for a fourth straight league title – although new to the league this season is Oxford, which fell to the Wolves by a mere 30-27 in last season’s Division 1 playoff opener.
Others that caught my eye: Detroit Catholic Central (2-2) at Birmingham Brother Rice (4-0), Monroe St. Mary Catholic Central (4-0) at Carleton Airport (3-1), Farmington Hills Harrison (3-1) at Southfield (3-1), Orchard Lake St. Mary's (4-0) at Warren DeLaSalle (3-1).
Lower Up North
Traverse City St. Francis (3-1) at Boyne City (4-0)
St. Francis is back in a league – the first-year Northern Michigan Football Conference – for the first time since 2011, and draws its toughest opponent so far in Boyne City. The Ramblers finished Lake Michigan Conference runners-up to Grayling the last two seasons after St. Francis left that conference for football. All three teams are in the Leaders division this season, but Boyne City is the only Michigan team to not yet give up a point – it’s outscored its first four opponents by a combined 166-0.
Others that caught my eye: Traverse City Central (3-1) at Gaylord (4-0), Mancelona (3-1) at Indian River Inland Lakes (3-1), Manistee (3-1) at McBain (2-2), Lincoln Alcona (3-1) at Whittemore-Prescott (4-0).
Mid-Michigan
Hanover-Horton (4-0) at Manchester (3-1)
Hanover-Horton is quickly advancing a turnaround after finishing 4-5 a year ago and a combined 14-31 over the last five seasons. The Comets already have avenged 2013 losses to Addison and Michigan Center over the last two weeks and now get Manchester, last season’s Cascades Conference co-champion and owner of six straight playoff berths.
Others that caught my eye: Fowler (4-0) at Dansville (3-1), Haslett (2-2) at DeWitt (4-0), Homer (4-0) at Jonesville (3-1), Newaygo (3-1) at Stanton Central Montcalm (3-1).
Upper Peninsula
Marquette (3-1) at Gladstone (3-1)
The road to Gladstone’s first playoff berth since 2008 doesn’t get any easier after last week’s loss to reigning MHSAA Division 5 runner-up Menominee. Marquette put 63 points on Gladstone in 2013 – although the Braves defense has been impressive holding its other three opponents this fall to 19 or fewer points.
Others that caught my eye: Iron Mountain (2-2) at Ishpeming Westwood (3-1), Menominee (4-0) at Kingsford (2-2), Maple City Glen Lake (2-1) at Lake Linden-Hubbell (3-1), Hurley, Wis. (4-1) at Bessemer (3-1)
8-Player
Posen (2-2) at Bellaire (4-0)
Bellaire on paper has looked more dominant during the season’s first half, outscoring three opponents 137-32 (the fourth win came as a forfeit). But the Eagles won’t look past Posen after falling to the Vikings 62-14 last season, a defeat that started a 1-4 skid to finish 2013. Posen’s two losses this season were to powerful Cedarville and Rapid River during the first two weeks.
Others that caught my eye: Waldron (3-1) at Webberville (3-1), Burr Oak (2-2) at Portland St. Patrick (4-0).
PHOTO: DeWitt defeated Lansing Waverly last week 56-12 and has won 30 straight league games dating to 2008. (Click to see more from HighSchoolSportsScene.com).