Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Week 5 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 28, 2026
We’ve passed the midway point of the 2026 football regular season, and it’s already trophy time for several teams across Michigan.
Week 5 saw a few outright conference champions crowned, several claim shares of league titles, and many more continue to close in as October prepares to greet us this weekend.
Bay & Thumb
HEADLINER Marine City 57, St. Clair 36 Marine City pulled within one more win of clinching a share of the Macomb Area Conference Silver title by claiming this matchup of co-leaders entering the weekend. The Mariners can clinch that repeat title this week against Hazel Park. Click for more from the Port Huron Times Herald.
Watch list Flushing 28, Linden 20 This could go a long way toward the Raiders (3-2) returning to the playoffs after missing last season, but also sets them up to potentially earn a share of the Flint Metro League Stripes title if Linden (4-1) can take down first-place Fenton in two weeks.
On the move Millington 27, Cass City 7 The Cardinals (5-0) clinched a share of the Big Thumb Conference White title by handing Cass City (4-1) its lone defeat – and after falling to Cass City 17-14 last season. Almont 37, Imlay City 20 These Raiders (5-0) whittled the Blue Water Area Conference race potentially down to two, handing Imlay City (4-1) its only loss to stay atop the standings tied now with only Macomb Lutheran North. Gladwin 14, Clare 13 This paired with Shepherd’s win over Ogemaw Heights put the Flying Gs (4-1) into first place alone in the Jack Pine Conference Division 1.
Greater Detroit
HEADLINER Detroit Cass Tech 20, Detroit Martin Luther King 7 Cass Tech’s defense continued to excel and Julian Taylor ran for two touchdowns as the Technicians (5-0) extended their winning steak over the Crusaders (4-1) to four. Cass has now given up only 28 points over five games, but King also did the job defensively keeping the Technicians well below their 52-ppg average heading into the weekend. Click for more from the Detroit News.
JULIAN TAYLOR × 2️⃣🏈🔥
Two touchdown runs for Cass Tech standout @TM_Ju7 in last night’s @MHSAA win over Detroit King. pic.twitter.com/mS1qM6NQPe— STATE CHAMPS! Michigan (@statechampsmich) September 26, 2026
Watch list Ecorse 40, Romulus Summit Academy North 33 The Red Raiders are off to a 5-0 start for the second straight season, and by downing annual contender Summit (3-2) remained tied for first in the Charter School Conference Gold with Detroit Edison.
On the move Orchard Lake St. Mary’s 48, Bloomfield Hills Brother Rice 20 St. Mary’s (4-1) remains one of three teams undefeated in Catholic High School League Central play after handing Rice (4-1) its only loss. Romeo 28, Grosse Pointe South 26 The Bulldogs (5-0) can clinch a share of the Macomb Area Conference Red title this week after handing South (4-1) its only defeat and after losing to South the last three seasons. St. Clair Shores Lakeview 29, Utica 28 Lakeview (4-1) pulled into first alone in the MAC White after also avenging a 2025 loss to the Chieftains (4-1).
Mid-Michigan
HEADLINER Portland 23, Lake Odessa Lakewood 20 The Raiders’ 30-game winning streak in the Capital Area Activities Conference White rested on the leg of Chase Fullet with a second left on the clock, and his 25-yard field goal made it 31 straight wins and put Portland at 5-0 with Lakewood falling to 4-1. Click for more from the Lansing State Journal.
Watch list Shepherd 14, Ogemaw Heights 12 The Bluejays (3-2) were coming off two losses to start the JPC1 schedule, but surely made those disappointments fade a bit with this stunner after falling to Ogemaw Heights (4-1) by 42 and 35 points the last two years. Shepherd is seeking its first playoff berth since 2022.
On the move Pewamo-Westphalia 59, Bark River-Harris 14 The Pirates (5-0) won this matchup between returning Division 7 and 8 semifinalists, respectively, handing Bark River-Harris (4-1) its only loss this fall. Ovid-Elsie 30, Durand 27 After opening with a pair of losses, Ovid-Elsie (3-2) still controls its destiny in the Mid-Michigan Activities Conference with the two other top contenders coming up over the next two weeks. Mason 21, St. Johns 9 The Bulldogs (5-0) pulled within a win of clinching a share of the CCAAC Red title by holding back a St. Johns offense that had reached 28 points during every game of a 3-1 start.
Northern Lower Peninsula
HEADLINER Cadillac 22, Petoskey 20 Four of seven teams in the Big North Conference are 3-0, 3-1 or 2-1 in league play, including both of these contenders. Cadillac (3-2) has a loss to Marquette and will now hope for help from Petoskey (3-2), which faces the Sentinels in Week 8. The Vikings’ last two league games are against opponents that are a combined 2-8. Click for more from the Cadillac News.
Watch list Kingsley 42, Elk Rapids 22 The Stags (5-0) have a week off with a forfeit win coming from Cheboygan but will be in position to clinch the Northern Shores Conference title – at least a share – when they host second-place Boyne City in Week 7. Elk Rapids (3-2) remains in the Division 6 playoff hunt tied for No. 31 in Division 6 playoff-point average.
On the move McBain 28, Charlevoix 27 The Ramblers (4-2) came back from two touchdowns down to win this District Semifinal rematch from a year ago by the same score. Traverse City West 36, Midland 7 The Titans (3-2) bounced back from a Week 4 loss to keep pace near the top of the Saginaw Valley League North and send Midland (3-2) a game back of the lead. Traverse City St. Francis 42, Mount Pleasant Sacred Heart 14 After a couple of losses to title contenders early, the Gladiators made the midseason turn with a second-straight win to move up to No. 28 in Division 6 playoff-point average.
Southeast & Border
HEADLINER Hanover-Horton 49, Brooklyn Columbia Central 48 Hanover-Horton (4-1) clinched a share of the Cascades Conference South championship by handing the lone league loss to an opponent for the second-straight week, this time Columbia Central (4-1) after doing the same to Napoleon in Week 4. The league title is the Comets’ third consecutive and the win extended their conference winning streak to 13. Click for more from WLNS.
Watch list Ida 41, Adrian Madison 20 Four teams in the Lenawee County Athletic Association are 4-0 or 3-1 in league play, with Ida (5-0) now sharing the top spot with Clinton but Madison (4-1) and Hudson certainly still in the mix with three weeks of LCAA games remaining.
On the move Vandercook Lake 21, Michigan Center 12 Vandercook Lake (2-3) is seeking its first 11-player postseason appearance since 2015, and if the Jayhawks make it this win over the Cardinals (2-3) surely will have played a part. Manchester 52, Jonesville 22 A Week 3 loss to Michigan Center threw a wrench into Manchester’s Cascades Conference North title pursuit, but the Flying Dutchmen (4-1) still have a shot and will be coming off scoring their season high when they host leader Leslie on Friday. Monroe Jefferson 28, Flat Rock 26 Jefferson (5-0) kept pace with Monroe St. Mary atop the Huron League standings by surviving a close one with Flat Rock (2-3).
Southwest Corridor
HEADLINER Vicksburg 26, Three Rivers 21 Vicksburg held off Three Rivers to maintain its co-lead with Edwardsburg in the Wolverine Conference. The Bulldogs and Wildcats have developed a nice matchup over the last three seasons, with all four meetings – including in last year’s District Final – decided by 3-5 points. Ja’Kobi Reed scored the go-ahead touchdown in the fourth quarter of this one. Click for more from the Kalamazoo Gazette.
Watch list Galesburg-Augusta 12, Centreville 8 Galesburg-Augusta (5-0) already has matched its winningest season since 2016, and one more victory (assured at this point by a forfeit coming from White Pigeon in Week 7) will give them their most since 1997.
On the move St. Joseph 49, Battle Creek Central 19 The Bears (4-1) finished an outright league championship in the four-team Southwestern Michigan Athletic Conference small-schools division, winning their three league games by a combined score of 137-29. Portage Central 43, Kalamazoo Loy Norrix 0 The Mustangs (4-1) clinched a share of the SMAC big-schools division title and can finish it outright this week against Battle Creek Lakeview. Decatur 38, Galesburg-Augusta 12 Decatur (5-0), like Galesburg-Augusta, is undefeated in Southwest 10 Conference play heading into this week’s potential title decider.
Upper Peninsula
HEADLINER Kingsford 37, Calumet 19 The Western Peninsula Athletic Conference Copper race is all but down to two teams, thanks to undefeated Kingsford (5-0) handing Calumet (3-2) a second league loss and Menominee also remaining unbeaten in league play. The Flivvers and Maroons face off in Week 8. Click for more from the Houghton Daily Mining Gazette.
Watch list Ishpeming Westwood 20, Gladstone 0 The Patriots (2-3) haven’t reached four wins in a season since their most recent playoff run in 2021, but despite a loaded schedule this fall have picked up some momentum with two straight wins including this one avenging a 59-22 loss from a year ago.
On the move Iron Mountain 25, Manistique 8 Winning the West-PAC Iron will take some help after a Week 3 loss to Bark River-Harris, but the Mountaineers (3-2) have bounced back from two early defeats. Negaunee 40, Hancock 0 The Miners (3-2) bounced back from two straight losses to stifle a Hancock team (3-2) enjoying its best season over the last five. Marquette 48, Escanaba 10 The Sentinels (3-2) have won three straight to move into first place alone in the Big North Conference, this victory avenging a 2025 defeat as well.
West Michigan
HEADLINER Grand Rapids South Christian 19, Zeeland West 16 Four of six teams in the Ottawa-Kent Conference Gold are 4-1 or 3-2 and a fifth team is tied for first early while 2-3 overall. But while there are four weeks to go, this early matchup between the Sailors (4-1) and Dux (4-1) might end up the eventual title decider. This one also came down to a field goal during the final seconds, nailed by South Christian’s Hudson Kerstetter from 19 yards out. Click for more from the Grand Rapids Press.
Watch list Sparta 20, Marshall 14 The Spartans (3-2) are pursuing a first playoff appearance since 2022 and already have tied last year’s win total thanks to this one over the Interstate 8 Athletic Conference-leading Redhawks (4-1).
On the move Coopersville 14, Lowell 13 Coopersville (5-0) and Grand Rapids Kenowa Hills are the only two teams left without a loss in River Cities Alliance play; they face off Week 9. Caledonia 13, Hudsonville 7 Caledonia (4-1) and East Kentwood top the list in the O-K Red after the Fighting Scots ended Hudsonville’s league winning streak at 16 covering the last three seasons. Grand Rapids West Catholic 22, Hamilton 14 The Falcons (4-1) quickly are the only team left without a league loss in the O-K White, thanks to wins the last two weeks over contenders Forest Hills Eastern and Hamilton (3-2).
8-Player
HEADLINER Mendon 38, Colon 16 The Hornets (5-0) took a 14-8 lead into halftime and broke away with the first two scores of the third quarter against the previously undefeated Magi (4-1). Logan Stuart ran for 217 yards and all three of Mendon’s second-half scores. Click for more from the Sturgis Journal.
Watch list Dryden 44, Deckerville 38 After going four seasons without football, Dryden (5-0) came back in 2023 and quickly has climbed, with this fast start now including a defining win as the Cardinals had fallen to Deckerville (4-1) by 56 last season and 48 and 76 the two years before that.
On the move Grand Rapids Sacred Heart 56, Bridgman 28 These two and Marcellus are the top contenders in the Southwest Michigan 8-Man Football League Red, and this result made it so with Sacred Heart (3-1) bouncing back from a Week 4 loss to Marcellus by handing the Bees (4-1) their only defeat. Crystal Falls Forest Park 59, Felch North Dickinson 52 The Trojans (4-1) also bounced back from a Week 4 loss and on the whole are rebounding from a 1-8 season in 2025 that included a 51-point defeat against the Nordics (3-2). Rogers City 37, St. Helen Charlton Heston 19 Rogers City (4-1) broke a two-game losing streak against Heston (2-1), after falling 36-0 a year ago, and also pulled within one more win of clinching a share of the North Star League Big Dipper championship.
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PHOTOS (Top) Detroit Cass Tech’s Marquell Evans Jr. (5) wraps up Detroit King’s De’Andre Williams. (Middle) Perry quarterback Tyger Whitbeck (15) fires a pass during his team’s 54-10 win over Bath. (Below) Marquette’s Brody Clements (5) hauls in a touchdown catch during his team’s win over Escanaba. (Cass Tech/King photo by Olivia B. Photography. Perry/Bath photo by John Johnson. Marquette/Escanaba photo by Randy Ritari.)