Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Tales of the Tape from Bygone Days
September 10, 2014
By Rob Kaminski
MHSAA benchmarks editor
How’s this for a new reality/espionage TV series? Participants have just hours to exchange valuable video to counter-intelligence representatives at random drop points along state highways, then return to home base, study the footage and devise an action plan that same day.
Oh, and there are no cell phones or any other form of portable communication should plans go awry en route.
For longtime Escanaba High School football coach Dan Flynn, it’d be like watching reruns of his days as an assistant coach for the Eskymos. As one of the largest schools in the Upper Peninsula, Escanaba’s road through the MHSAA Playoffs almost always meant facing opponents from below the bridge, which made film exchange a challenge to say the least.
“I’ve logged thousands of miles, maybe more than anyone ever, exchanging film, tapes and DVDs with our opponents during the MHSAA Playoffs,” Flynn said.
“Being in Region 1 geographically, we knew we’d travel,” Flynn added. “And you couldn’t afford to just look at anyone and everyone that you might play. You had to do your homework to narrow down possible opponents if you wanted to go and scout.”
Today, with the MHSAA publishing Football Playoff Points on a weekly basis following Week 4, much of the guesswork as to potential first-round opponents has disappeared.
Additionally, most schools upload game footage to the web within 24 hours following each contest. On Selection Sunday, within minutes after a school’s Pre-District foe is announced, a coaching staff and players can be watching video of their opponent.
“We’d started calling coaches or they’d call me in Week 8 or 9, looking at possible matchups and also planning a place to meet to exchange film,” Flynn said.
Plans had to be firm and communications had to be clear, because once hitting the road, there was no way to contact one another.
“This was before cell phones,” Flynn explained. “I had one of first cell phones, which actually was an old bag phone. I’d accumulate outrageous rates for roaming charges going tower to tower.”
Old-school video exchange might be a thing of the past, but a generation of high school football coaches will never forget gas stations, fast-food joints and 24-hour stores nestled off exit ramps across Michigan.
“On that Sunday night, I’d get in the car, and typically drive to Gaylord, or maybe Grayling. In Gaylord it would be the McDonald’s. In Grayling, it’d be Glen’s Food Market. You’d try to arrange to meet at a place that was open 24 hours,” Flynn recalled. “I always got in the car understanding the meeting would be below the (Mackinac) Bridge. Sometimes we’d get lucky and the meeting place would be the Shell gas station just below the bridge on the Mackinaw City side.”
The 200-mile drive to Gaylord routinely took four hours. The further Escanaba advanced in the playoffs, the more times Flynn wore down the tread on his tires. He specifically recalls a hectic weekend in 1979, when Escanaba traveled to Lansing Sexton and defeated Livonia Stevenson in the MHSAA Semifinals to earn a berth in the Finals the following weekend vs. Detroit Catholic Central. Part of the reward for Flynn was another trip to McDonald’s.
“We came from behind in that Semifinal, and we were thrilled that we were going to the Finals. We got back home late Saturday night, then I got in the car the next morning to meet the Catholic Central coaches at 1 p.m.,” Flynn said.
“Coach (head coach Jerry) Cvengros had a meeting set for 5 or 6 that night. I made it back in time, but our guys were still feeling good about the win, so I suggested we hold off a day before showing them the CC film (16 mm film, by the way). Those guys were pretty good.”
Indeed they were, winning the Class A title the following weekend. The Eskymos, however, would return to the Final in 1981, winning the crown, 16-6 over Fraser, as Flynn no doubt logged more miles in preparation.
The most pressing concern today might be quality of the online video, lighting at the fields, or angle of the camera.
Back in the day, just getting a tape felt like victory.
“One year, I traveled all the way to the southeast part of the state, and the opposing coach simply wouldn’t exchange,” said Flynn, explaining that playoff film exchange at the time was only a recommendation, not a regulation. “I learned later that the coach had video of us from a friend who lived in Escanaba. I left on Saturday morning and came back Sunday night. We did eventually get some film later in the week. We lost by two points, but as coaches we didn’t make it a big vendetta and were up front with our kids.”
The MHSAA Representative Council, which included Flynn at the time, upgraded film exchange from a recommendation to a playoff policy in 1990, when schools were required to supply one another with the two most recent game films.
Even so, and as 16 mm film evolved to VHS tapes and then DVDs, coaching delegates still had to make itineraries for October and November weekends. Sometimes twice in the same weekend.
“Even with advancements in technology as we progressed from DVDs to digital, you still need people to operate the devices,” Flynn said. “I met another coach at the Shell station at the Bridge, but he said our software wasn’t compatible with theirs. I drove back the next day, pushed a button, and it worked. I drove all that way to push a button; 16 mm film would have been better.”
Today’s coaches might be a bit more well-versed in technology than those of Flynn’s era, and it’s a good thing. They likely need MapQuest and a GPS to traverse the regions in Northern Michigan that Flynn and his cohorts knew like the back of their hands.