Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 1
August 28, 2014
By Geoff Kimmerly
Second Half editor
It’s a lot like birds knowing to fly north in the spring.
If you’ve played, coached, parented or followed high school football, you’re likely having a hard time not jumping out of your shoes in anticipation of opening night.
So let’s get right to it; below are some of the most intriguing matchups from this first weekend of the MHSAA football season. More than 250 of the total 310-plus games will be played tonight, with 50 more Friday and a handful Saturday.
Tune in to MHSAA.com’s Score Center all weekend for game times, scores as we get them, standings for those starting league play immediately and all the playoff-point equating that will start to matter to most as we get rolling into the season’s second half. (Records below are from 2013. Games are organized based on the region of Michigan where they'll be played.)
West Michigan
Detroit Catholic Central (11-3) at Muskegon (12-2), Friday
This is set up to be arguably the most high-octane opener in Michigan in some time. DCC is back-to-back-to-back Division 1 runner-up, while Muskegon has finished runner-up in Division 2 the last two seasons. Granted, rosters turn over – but Joeviar Kennedy was Muskegon’s leading receiver in last season’s championship game and Alezay Coleman its leading tackler, and both are back. So are Alex Bock and Jordan Jenkins, two of the most noticeable Shamrocks during their run to Ford Field.
Others that caught my eye: Detroit Country Day (8-4) at Zeeland West (13-1), Grand Rapids South Christian (12-2) at Grand Rapids Christian (8-3) on Friday, Grand Rapids West Catholic (10-4) at Muskegon Oakridge (11-2) on Friday, Grand Rapids Catholic Central (6-4) at East Grand Rapids (5-4).
Greater Detroit
Lansing Sexton (12-1) vs. Detroit East English (9-3), Saturday at Wayne State
Many of the best from Detroit will be playing at Wayne State University over the next three days (see a few more big-time contests listed below), but this one carries the most intrigue because it features one of the best from the city against a Sexton team that missed making last season’s Division 4 Final by a touchdown. The Big Reds have all of their playmakers and much of their outstanding defense back; East English is keyed by run/pass dynamo Anton Curtis, one of the state’s most exciting quarterbacks.
Others that caught my eye: Macomb Dakota (11-1) at Clarkston (13-1), Pewamo-Westphalia (10-2) at Madison Heights Madison (11-1), Detroit Cass Tech (12-1) vs. Oak Park (6-5) on Friday at Wayne State, Southfield (7-3) vs. Orchard Lake St. Mary's (5-4) on Friday at Wayne State.
Bay and Thumb
Saginaw Swan Valley (11-1) at Saginaw Nouvel (9-2)
A nail-biting 27-20 win for Swan Valley in this opener last season kicked off a run to the Regional Finals and the team’s best season in the last eight. Senior running back Alex Grace returns from the most potent offense in school history and arguably is the most potent runner in MHSAA history with more than 5,000 yards in his career and nearly 3,000 last season alone. Nouvel’s lineup will include more new names – but the Panthers rattled off nine straight wins after the 2013 opening loss and will be prepared to get the streak started a week earlier this time.
Others that caught my eye: Flint Carman-Ainsworth (11-2) at Grand Blanc (7-3), Freeland (6-4) at Lake Fenton (8-3), Montrose (12-1) at Reese (8-2), Mount Pleasant (10-2) at Midland Dow (8-3).
Mid-Michigan
Ithaca (14-0) at Clare (7-3), Friday
The Yellowjackets’ 56-game winning streak stretches over four seasons and is the longest of any in MHSAA history achieved entirely during the playoff era. But Clare – the Jack Pine Conference champion for seven years running – should be Ithaca’s toughest regular-season test of at least the last two or three. Ithaca star quarterback Travis Smith is graduated and gone to Wake Forest University, but younger brother Jake Smith has been similarly anticipated and takes over the offense to start his junior year.
Others that caught my eye: Manchester (7-3) at Clinton (13-1), St. Johns (5-4) at East Lansing (4-5), Jackson Northwest (5-4) at Eaton Rapids (7-5), South Lyon (6-4) at Pinckney (7-4).
Lower Up North
New Lothrop (11-1) at Traverse City St. Francis (5-5), Friday
This is the second chapter of a series started a year ago that allows both to start out against a tough opponent before jumping into league play against more familiar foes. New Lothrop won last season’s matchup and went on to make the Division 8 Semifinals for the second time in three seasons. St. Francis hasn’t had two straight middling seasons like this since 2000-01 (it also finished 4-5 in 2012). But the Gladiators are back in a league for the first time since 2011 and should be able to add on last season’s return to the playoffs.
Others that caught my eye: Midland (10-2) at Traverse City West (5-5), Cadillac (11-1) at Big Rapids (3-6), Kingsley (6-4) at McBain (5-5), Marquette (5-4) at Traverse City Central (5-4).
Upper Peninsula
Munising (6-4) at Iron River West Iron County (10-1), Friday
These two did some celebrating in 2013. West Iron tied its school record for wins, while Munising bounced back from 2-7 in 2012 to make the playoffs for the second time in three seasons – and also for only the second time since 1990. Both should be looking for more this fall; West Iron’s lone loss came in the playoffs to eventual Division 7 champion Ishpeming, while Munising – after falling to West Iron 7-0 in last season’s opener – then lost its next two games by a combined six points before rattling off six straight wins.
Others that caught my eye: Houghton (6-4) at L'Anse (8-3), Ishpeming (14-0) at Iron Mountain (4-5), Petoskey (5-4) at Sault Ste. Marie (7-4) on Friday, Posen (4-6) at Cedarville (8-2).
Southwest and Border
Dowagiac (7-4) at Plainwell (8-2)
Dowagiac was cruising along on a 17-game regular-season winning streak when Plainwell broke it last fall with a 10-0 win on the way to a third straight playoff berth. These two haven’t played in the same division of the Wolverine B since 2011, but the rivalry continues to run hot now that both are division favorites on an annual basis.
Others that caught my eye: Watervliet (10-1) at Gobles (5-4), Parchment (7-4) at Schoolcraft (10-2), Edwardsburg (9-1) at Three Rivers (5-4), Portage Central (12-1) at Mattawan (4-5).
PHOTO: Lansing Sexton, practicing earlier this month, fell just a touchdown shy last season of reaching its first MHSAA Final.