Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Talking Practice: Texas, Illinois Revise Policies
December 20, 2013
By Rob Kaminski
MHSAA benchmarks editor
Coaches and players in Texas and Illinois adapted to new football practice limitations this fall, with the Texas policy focusing on contact, and the Illinois regulation emphasizing length of preseason practices.
Following are the main changes those states put in place heading into the 2013-14 season:
The University Interscholastic League, which governs school sports in Texas, put into writing that, “During the regular season and postseason, no football player is allowed to participate in more than ninety (90) minutes of full contact practice per week,” effective with the first day of practice this fall.
The complete policy follows:
For the purposes of the of rule, "full contact" is defined as football drills or live game simulations where "live action" occurs. Live action, as defined by USA Football, is contact at game speed where players execute full tackles at a competitive pace taking players to the ground. A team may continue to dress in full pads for practice, but may only participate in live action drills and game time simulations no more than ninety minutes per athlete per week. It is assumed that when players are in shells (shorts, shoulder pads, and helmets) no live action drills or simulations will occur. This rule is intended to limit live action drills and simulations and not the number of practices a team may participate in full pads. A team may participate in "air," "bags," "wrap," and "thud" drills and simulations at any point. These contact levels are defined below:
• Air - Players should run unopposed without bags or any opposition
• Bags - activity is executed against a bag, shield or pad to allow for a soft-contact surface, with or without the resistance of a teammate or coach standing behind the bag.
• Wrap - Drills run at full speed until contact, which is above the waist with the players remaining on their feet.
• Thud - Same as wrap but tempo is competitive with no pre-determined winner and the players are not tackling to the ground.
The rule came to the UIL Legislative Council as a recommendation from the UIL Medical Advisory Committee, a permanent advisory committee to the Legislative Council which meets twice each year to discuss and review safety policies for UIL participants. The committee, which is made up of leading medical professionals in various specialties and includes representatives from the Texas High School Coaches Association, the Texas Girls Coaches Association, and the Texas State Athletic Trainer Association, unanimously recommended this limitation in full-contact football practice.
The rule formulates into a formal policy the existing actions of the majority of coaches across Texas, and most coaches have had to make few adjustments, if any. In fact, according to a story on statesman.com, the proposal caused more of an uproar on social media than from coaches.
“It’s not going to affect us in anyway,” Vandegrift HS coach Drew Sanders said in the story. “Most good coaches were way below that 90-minute amount already. Prior to legislation we still monitored it ourselves – the only change is now we have to keep up a log more publicly.”
Illinois put standards in place for its first 14 days of football practices, known as the state’s Preseason Football Acclimatization Practice Period. At the core of the policy is a three-hour practice limit for the first five days, during which teams can also conduct a one-hour walk-through.
Teams must observe a minimum two hours rest between the practices and walk-throughs. Players may wear helmets only on the first two days, then helmets and shoulder pads for the next three. From days seven through 14 of the acclimatization period, schools may practice for a maximum of five hours per day, as long as that day is followed by a three-hour day, or an off day. During the five-hour days, no session can last more than three hours and must include a two-hour break between practices. Full pads may be worn for the final seven dates leading up to the first contest.
“This policy was the result of a collaborative effort between the IHSA Sports Medicine Advisory Committee and the Football Advisory Committee,” said SMAC committee member and University of Illinois Associate Professor of Orthopedic Surgery Dr. Preston M. Wolin. “The guidelines are based on the most recent scientific evidence, as well as the expertise of the coaches who will help implement them. Both committees believe the guidelines represent a significant positive contribution to the health of our athletes.”
“This new policy undoubtedly changes the way we, as coaches, approach preseason practice,” said Metamora HS coach Pat Ryan, who is a member of the FAC and a past President of the Illinois High School Football Coaches Association. “Coaches have to get more creative with when and how they schedule practices, as well what they do with their time. The proposals were strongly supported by both committees. It is a crucial final step to the process of being able to effectively prepare our teams in a safe manner. Change is always difficult, but the game is changing and we need to adapt to continue to put the safety of our players first.”
The IHSA offered multiple interactive online webinar meetings for high school coaches leading up to the start of practice where questions were answered, along with further clarifications on the policy and the science behind it.
“I think most coaches understood that changes were on the horizon,” said IHSA Executive Director Marty Hickman. “We wanted to be in a position to give our coaches as much information as possible to make sure they are comfortable with the new policy. Their input will be critical moving forward as we develop educational materials, like a best practices presentation. I commend our committees on a policy that is supported by medical experts, football coaches and school administrators.”