Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Eriksen, Clarkston Finish 'Dream' Run
November 30, 2013
By Bill Khan
Special to Second Half
DETROIT — Ian Eriksen's senior season was slipping away.
And so was his lifelong dream.
Eriksen and his football-playing buddies in Clarkston talked about earning an MHSAA championship back when they were in elementary school and winning the Super Bowl of the Northern Youth Football League in Oakland County.
But after rushing for 2,167 yards and 33 touchdowns as a junior, Eriksen came into his senior year with Achilles and ankle injuries, then underwent arthroscopic surgery for a partially torn meniscus in his right knee on Sept. 19.
Four Friday nights passed with Eriksen in street clothes, unsure of when — or if — he'd ever rejoin his teammates in pursuit of their shared dream.
"That was really tough, because I've never been injured that seriously," Eriksen said. "It could've been a lot worse. I tried to be positive. All you can do is be positive rather than mope over it."
One positive out of the situation may be that Eriksen was fresh enough by the end of the playoffs to take on a heavy workload and help carry the Wolves to their first MHSAA football title.
Eriksen ran 32 times for 237 yards and three touchdowns in Clarkston's 32-14 victory over perennial power Detroit Catholic Central in the MHSAA Division 1 championship game Saturday at Ford Field.
He also had a 30-yard catch to extend Clarkston's first touchdown drive, and a sack. In Clarkston's last two games, Eriksen ran 76 times for 592 yards and nine touchdowns.
"He gave us a lot of problems," said veteran Catholic Central coach Tom Mach, who has built a dynasty with the power-running game. "He was a very good running back. He would be a good running back in our program. We would've loved to have him. We had a lot of trouble tackling him. He got the extra yard and put in the extra effort.
“They kept the ball away from us, getting those first downs, getting those first downs, getting those first downs. That's frustrating on a team, especially when you do get the ball when you're a ball-control offense like us."
Bringing Clarkston its first MHSAA championship was the fulfillment of a dream for Eriksen and his teammates after the program reached three Semifinals and made the postseason 16 times under 27-year coach Kurt Richardson.
"In Little League, there's a Super Bowl," Eriksen said. "We won the Super Bowl together in 2006 when we were in fourth and fifth grade. The next thing we started talking about was winning a high school championship if we could do it. We knew we could."
Eriksen and some of the players who delivered that championship were in the stands at Troy Athens four years ago when Clarkston lost by two points in a Semifinal to Sterling Heights Stevenson.
"I remember when that happened," Eriksen said. "Everyone in the community was just so upset about that. Me and the other guys were like, 'That's not going to happen to us when we get there.'"
Clarkston made Catholic Central settle for a third straight runner-up finish by stealing a page from the Shamrocks' script.
Led by Eriksen and an outstanding offensive line, the Wolves ground out 288 yards on 45 carries. They had a 27:58 to 20:02 advantage in time of possession.
"The offensive line doesn't get enough credit," Richardson said. "They deserve it for this one."
After a punt and interception ended Clarkston's first two drives, the Wolves scored touchdowns on their next five possessions.
Both teams had promising drives end with interceptions deep in the opponent's territory before Clarkston broke through for the game's first score with 13 seconds left in the first half.
Converting three times on third down and once on fourth, Clarkston moved 91 yards in 17 plays, taking 6:36 off the clock, before D.J. Zezula hit Shane Holler with a 15-yard touchdown pass on a post route. The extra point failed.
The key play on the drive was a 30-yard pass to Eriksen on third-and-12 from Clarkston's 15-yard line.
"We knew we had to score, because we got the ball to start the second half," Zezula said. "It was 0-0 and we knew we had to get up on CC. They brought in an extra (defensive back). The play-action with Ian helps me out a lot with time and the O-line helps me a lot with time. We knew the play-action would work."
Catholic Central's best drive of the first half came following the opening kickoff. The Shamrocks marched to the Clarkston 24 before Tim Cason intercepted a pass, only the second pick thrown by Catholic Central all season.
Jack Van Acker made two big plays to keep Clarkston out of the end zone on the Wolves' second possession. First, he made a touchdown-saving tackle on a 35-yard run by Eriksen to the Shamrocks' 10-yard line. Then, two plays later, he picked off a pass in the end zone after Clarkston moved to the 6.
A 63-yard punt by Zach Bock pinned Clarkston at its own 9-yard line with 6:49 left in the second quarter before the Wolves drove for the only touchdown of the first half. Clarkston's average starting field position on three first-half possessions was its own 10.
Armed with a lead and momentum, Clarkston took the opening kickoff of the second half and marched 80 yards in eight plays, taking a 12-0 lead on a 37-yard run by Eriksen with 8:18 left in the third quarter.
The lead reached 18-0 on a 1-yard run by Eriksen with 3:59 left in the third.
Catholic Central got on the board when Dylan Roney scored on a 2-yard run with 45 seconds left in the third quarter, cutting Clarkston's lead to 18-7.
The Wolves responded with a seven-play, 71-yard drive that ended on a 47-yard pass from Zezula to Caine Watlington with 8:35 left in the game.
The Shamrocks scored again on a 48-yard pass from Sean Birney to Alexander Bock with 5:46 left, but Clarkston again had an answer, with Eriksen scoring on a 12-yard run to cap the scoring with 4:06 left.
Zezula was 10 for 15 for 154 yards, two touchdowns and one interception. Birney was 13 for 23 for 166 yards, one touchdown and one interception.
Clarkston won its final 13 games after a season-opening loss to Rochester Adams, a loss the Wolves avenged in the playoffs.
"A lot of these kids have been playing together since fifth grade," Richardson said. "They've played Chiefs together, so they've come up through the junior ranks. We all felt this could be a special season. We had some issues at the start. We talked to the kids at the time about turning a negative into a positive. You're going to get slapped in the face in life. We got slapped in the face in the first game. They learned from it. It was a huge coming-together point for us as a team."
Catholic Central (11-3) became the third team to finish runner-up three straight years. Utica Eisenhower was the Division 1 runner-up from 1999-2001 and Crystal Falls Forest Park was the Division 8 runner-up from 2004-06.
The Shamrocks' 2012 runner-up team was led defensively by sophomore middle linebacker David Widzinski, who had a game-high 15 tackles. Less than two weeks later, he died in his sleep.
Tributes to Widzinski were visible at Ford Field. Catholic Central's uniforms had a patch with his No. 33 inside a shamrock. In the student section, some students wore white and formed a 33 within a field of blue shirts worn by the others. Widzinski's jersey hung on the wall on the Catholic Central sideline.
"We brought up David a lot," Mach said. "He was a force behind our team all year long. Every day after practice, we would say a prayer for him and the people in our community who are suffering. It was a real learning experience for our kids to put something bigger than themselves in place of winning and losing."
PHOTOS: (Top) Clarkston players trade high fives with fans as they march off the Ford Field turf with their first MHSAA championship trophy. (Middle) Clarkston running back Ian Eriksen runs through the reaching arms of Detroit Catholic Central defenders Saturday. (Click to see more from Terry McNamara Photography.)