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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Goodrich’s Jakoby Lagat (24) followed the block of teammate Chase Burnett during their team’s Division 4 Semifinal win over Harper Woods.

1st & Goal: 2024 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 25, 2024

Of 16 teams that earned trips Saturday to this weekend’s MHSAA 11-Player Football Finals, eight will be returning to Ford Field for at least the second season in a row – with a repeat Division 8 championship game leading off the upcoming lineup.

MI Student AidNotable as well, four schools earned an opportunity to play on the season’s final day for the first time – and those are just some of the storylines to catch up on during a quick week that will conclude the MHSAA’s 2023 Fall season.

We’ll be back with a preview of all eight championship games Wednesday evening. For now, see all 16 Semifinals at a glance:

(Note: Highlights from Saturday's 8-Player Finals will be included in a final football championship "Review" next week.)

Division 1

HEADLINER Hudsonville 27, Rochester Adams 7 Hudsonville (12-1) will play for a championship for the first time since 2005. The Eagles broke away with 20 unanswered points after the teams went into halftime tied. Adams finished 10-3, reaching double digit wins for the third time in four years. Click for more from the Grand Rapids Press.

HEADLINER Detroit Cass Tech 17, Detroit Catholic Central 14 Cass Tech (11-2) will make the one-mile Finals trip for the first time since 2016 after handing Detroit Catholic Central (12-1) its only defeat this season. Alex Graham returned the opening kickoff for a Technicians score, and they held off the Shamrocks late with a Corey Sadler interception and blocked field goal attempt. Click for more from the Detroit Free Press.

Division 2

HEADLINER Byron Center 41, East Lansing 14 Byron Center (12-1) advanced to a championship game for the first time with a stunning defensive performance – stopping a Trojans offense averaging 38 points per game – and on the legs of quarterback Landon Tungate, who ran for six touchdowns. East Lansing finished 9-4. Click for more from FOX 17.

HEADLINER Orchard Lake St. Mary’s 28, Birmingham Groves 27 (OT) Groves scored first in overtime, but St. Mary’s (10-3) stopped a 2-point conversion try and then scored and made the extra point to earn a first Finals trip since 2016. Groves was playing in its fourth Semifinal over the last nine years and finished 12-1. Click for more from the Oakland Press.

Division 3

HEADLINER Zeeland West 32, DeWitt 20 West (12-1) was able to slow down one of the most productive offenses in MHSAA history, holding the Panthers (12-1) to nearly 37 points below their season average to reach Ford Field for the first time since 2015. DeWitt did finish its season with 702 points, good for seventh all-time, with its final 54 ppg average ranking eighth. Click for more from the Holland Sentinel.

HEADLINER Detroit Martin Luther King 35, Mason 14 The Crusaders (10-3) avenged last season’s Semifinal loss to Mason to earn a return to Ford Field for the seventh time in nine seasons. Mason finished 10-3 this fall, and a combined 45-8 over quarterback Cason Carswell’s four seasons on varsity. Click for more from MLIVE-Detroit.

Division 4

HEADLINER Niles 62, Grand Rapids South Christian 30 Niles will carry its longest playoff run ever into the season’s final weekend after putting up its most points this season. South Christian scored first, but the Vikings (12-1) took a 38-14 led into halftime and denied the Sailors (8-5) what would have been a third-straight trip to Ford Field. Click for more from the Niles Daily Star.

HEADLINER Goodrich 28, Harper Woods 14 In another 2023 Semifinal rematch, Goodrich also avenged by defeating the reigning Division 4 champion. Standout running back Chase Burnett scored three times to help send the Martians (12-1) back to Ford Field for the second time in three seasons. Harper Woods finished 9-4. Click for more from the Flint Journal.

Division 5

HEADLINER Frankenmuth 42, Grand Rapids Catholic Central 35 In their fourth playoff matchup over the last five seasons, Frankenmuth (13-0) was able to get past its nemesis for the first time taking at one point a 28-7 lead before holding off the Cougars’ comeback attempt. Frankenmuth had three rushers reach 100 yards, while quarterback Odin Spencer threw for 390 and three scores for GRCC (8-5). Click for more from the Saginaw News.

HEADLINER Pontiac Notre Dame Prep 49, Flat Rock 7 Notre Dame Prep (11-1) earned its first trip to the Finals with the latest of several impressive performances this fall. Most notably, the Fighting Irish stopped a Flat Rock offense averaging 43 points per game, while putting up 49 against a defense that was giving up only 13. The Rams finished their second-straight Semifinals season at 10-3. Click for more from the Oakland Press.

Division 6

HEADLINER Lansing Catholic 34, Boyne City 22 Quarterback Alex Fernandez starred again, leading Lansing Catholic (10-3) back to Ford Field for the first time since 2021 but third time over the last six seasons. Boyne City capped its longest playoff season in a decade at 10-3. Click for more from WLNS.

HEADLINER Jackson Lumen Christi 35, Marine City 6 Lumen Christi (12-1) will finish its season at Ford Field for the third straight and seventh time over the last nine seasons. Kadale Williams ran for four touchdowns, including three of at least 60 yards. Marine City (10-3) was averaging 45 points per game before the Titans defense posted its third single-digit performance of the playoffs. Click for more from WILX.

Division 7

HEADLINER Millington 35, North Muskegon 28 Millington (12-0) earned its first championship game berth, beginning to pull away during the closing seconds of the first half on a hook-and-ladder touchdown pass and then holding off North Muskegon’s comeback attempt at the end. The Norsemen finished their second-straight Semifinals season at 11-2. Click for more from the Saginaw News.

HEADLINER Monroe St. Mary Catholic Central 38, Schoolcraft 7 It was quite a weekend for Monroe St. Mary, as the volleyball team won its first Finals championship since 2020 and the football team advanced to Ford Field for the first time since 2019. The Falcons (13-0) did so in part by locking down a Schoolcraft offense that averaged nearly 37 points per game entering the weekend. The Eagles finished 11-2. Click for more from the Monroe News.

Division 8

HEADLINER Beal City 17, Fowler 16 Beal City (11-2) has proven tough to overtake in close games this month as the Aggies claimed their third in a row by seven points or fewer – and actually fourth of the season with their two losses also by just four points apiece. Beal will return to Ford Field for the first time since 2021, while Fowler ended its first Semifinal run since 2019 at 12-1. Click for more from the Mount Pleasant Morning Sun.

HEADLINER Riverview Gabriel Richad 36, Decatur 30 Gabriel Richard earned its first trip to the Finals with big days from senior Joey Calhoun and junior Derek Lesko. Calhoun scored three touchdowns and Lesko twice with two interceptions as the Pioneers held of Decatur (11-2), which completed its best season since 2002 with two losses by a combined 14 points. Click for more from the Southgate News-Herald.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTO Goodrich’s Jakoby Lagat (24) followed the block of teammate Chase Burnett during their team’s Division 4 Semifinal win over Harper Woods. (Photo by Terry Lyons.)