Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Rice Sends Out 'Coach' on Winning Note
November 29, 2013
By Bill Khan
Special to Second Half
DETROIT — What do you get the football coach who has everything?
How about a perfect 14-0 season?
Better yet, how about a third straight MHSAA championship as a nice going-away present?
Al Fracassa had accomplished just about everything during his legendary 45-year career at Birmingham Brother Rice, but his final three teams embraced the school's tradition and elevated it to an even higher level.
Brother Rice won its ninth MHSAA title — all under Fracassa — with a 38-21 victory in a rematch against Muskegon in the Division 2 championship game on Friday at Ford Field.
Before this current run, Brother Rice hadn't won back-to-back MHSAA championships. The school record for victories was set by the 2000 team, which went 13-1. The school's last undefeated team was in 1983. The Warriors' 23-game winning streak is one short of the school record set from 1976-78.
"I wish I was young enough to coach some more," said Fracassa, 81. "When you love something so much, it's very difficult to leave. I'm going to still love football; it's done a lot for me."
Fracassa finished his career with a 430-117-7 record, ranking first in Michigan history and sixth nationally in victories. That included eight seasons at Royal Oak Shrine before he was hired as Rice's head coach in 1969.
"I'm glad I made it," Fracassa said. "Now I can rest easy. I'll probably be very sad for awhile, and hopefully I'll be strong enough mentally to handle this."
Friday's game was such a special occasion that even his wife, Phyllis, was in the stands.
"My wife never comes to games," Fracassa said. "She used to come, but she'd be so nervous that she'd beat everybody up next to her. Today, she came with my daughter, who flew in from Omaha. It was nice for her to see us play and have a great victory. I can't wait to see her."
Whoever takes over at Brother Rice has an excellent chance of extending the Warriors' championship and winning streaks.
Brother Rice will return junior quarterback Alex Malzone, who has been outstanding in two MHSAA Finals appearances. Malzone completed his first nine passes against Muskegon, finishing 20 for 24 for 263 yards and four touchdowns. In two title games, he is 28 for 34 for 430 yards, six touchdowns and no interceptions. Malzone was in a rotation last year with Cheyne Lacanaria.
Malzone also ran 17 yards as the holder on a fake field goal attempt with 4:33 left in the game.
"For him to go out with what we've done is an overall great feeling," Malzone said. "It's going to be different without him on the field every practice. He's the best coach I've ever had. I'm going to miss him a lot."
Corey Lacanaria caught 10 passes for 125 yards and a touchdown, while Grant Perry had five catches for 91 yards and two touchdowns.
The teams picked up where they left off in their wild finish in 2012, when a 91-yard kickoff return by Jason Alessi off a lateral gave Brother Rice a 35-28 victory.
Last year, they combined for 42 points during the final 13 minutes and 58 seconds after staging a defensive battle most of the way. On Friday, they scored on the first four possessions of the game, creating a 14-14 deadlock with 1:09 left in the first quarter. Going back to last year, that added up to 70 combined points in only 24:49 of playing time.
Malzone started out 9 for 9 for 125 yards and two touchdowns, hitting Damaris Woods with a 16-yard touchdown pass on the first series of the game and Perry on a one-handed 34-yard grab with 4:24 left in the first quarter.
Muskegon responded to each of those scores with touchdown runs by quarterback Deshaun Thrower, whose 6-yard run capped the Big Reds' first drive and whose 16-yarder tied the game at 14-14 on the next possession.
Perry's second touchdown catch, an 18-yard play with 1:07 left in the first half, gave Brother Rice a 21-14 halftime lead.
The key to the game was that Brother Rice shut down Muskegon's ground game after halftime. Thrower ran 12 times for 117 yards and two touchdowns in the first half, leading a rushing attack that piled up 216 yards on 21 carries. In the second half, Thrower was held to minus-18 yards on 10 carries. As a team, the Big Reds had minus-9 yards on 13 carries in the second half.
Muskegon didn't have the ball beyond its 36-yard line in the second half until 3:30 left in the game when Thrower hit Justin Foster with an 86-yard touchdown pass. But by then Brother Rice had extended its lead to 38-14 on a 21-yard touchdown pass from Malzone to Lacanaria and Malzone's 17-yard touchdown run on the fake field goal.
"They changed defenses in the second half," Thrower said. "A couple of missed opportunities set us back. We couldn't get in a rhythm again."
Muskegon has five MHSAA titles, but has been denied a sixth by Brother Rice two years in a row. The Big Reds last won the championship in 2008.
"I'm going to go back and evaluate what we're doing wrong in the championship game," Muskegon coach Shane Fairfield said. "It's my responsibility and my duty to put these kids in the right position and give them a better chance to win a state championship. It must be something I'm doing. These kids played a heck of a game. They fought through a lot. They're tough as nails. They played 28 games for our fans the last two years. There's going to be a winner and a loser. Unfortunately, the last two years we fell on the other end of it."
While Fairfield works on bringing a title back to the state's all-time winningest program, Fracassa will be a spectator while Brother Rice goes for a fourth consecutive MHSAA title in 2014.
"It's hit me the whole season when I'd go home every night," Fracassa said. "I couldn't believe it's going to be my last year. I try not to think about it. Football kept me busy, but it's here. It's time for someone else to take over. I'd like to mention my coaching staff. ... They did an outstanding job coaching my boys. I hate to take all the credit. They coached and did most of the coaching. I did most of the yelling."
PHOTOS: (Top) Brother Rice coach Al Fracassa celebrates one more MHSAA championship with his team Friday. (Middle) Warriors quarterback Alex Malzone tries to break away from Muskegon's Terry Copeland (5) and Jordan Waire (7). (Click to see more from Terry McNamara Photography.)