Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Semifinals in Review
November 25, 2013
By Geoff Kimmerly
Second Half editor
We finally have answers to some of the questions that have been asked all season.
Four 2012 MHSAA champions earned the opportunity Saturday to play for titles again this weekend. Five teams that finished runners-up at Ford Field last season will get another chance to finish the job.
We'll have two Finals rematches, in Divisions 2 and 7. And Clarkston and Clinton will play in the season's final games for the first time.
Read on for a few details from all 16 Semifinals, plus coverage of each from our statewide media.
Division 1
Clarkston 61, Flint Carman-Ainsworth 26
Clarkston (12-1) has earned its first MHSAA championship game berth in its fourth Semifinal try, thanks in part to 355 yards and six touchdowns rushing from senior running back Ian Eriksen. Flint Carman-Ainsworth finished its best season ever in its first Semifinal and with a final record of 11-2. Click to read more from MLive Detroit.
Detroit Catholic Central 28, Detroit Cass Tech 0
The rematch of the last two Division 1 Finals went the opposite way this time as DCC (11-2) cruised against the two-time reigning champion Technicians. The loss ended an 18-game winning streak for Cass Tech (12-1), which hadn’t been shut out since 2009. Click to read more from the Oakland Press.
Division 2
Muskegon 41, Portage Central 35
Big Reds quarterback Deshaun Thrower was the hero again, scoring with just under a minute remaining to put his team back in the Division 2 Final after Muskegon (12-1) finished runner-up a year ago. Portage Central (12-1) capped its best season since making the Semifinals in 1977 with its best record ever. Click to read more from the Muskegon Chronicle.
Birmingham Brother Rice 43, Detroit Martin Luther King 20
Brother Rice has set a school record for points with 450 this season. But its defense was equally key in getting the Warriors (13-0) back to Ford Field as it seeks to win a third straight MHSAA title. King (10-2) had averaged 33 points per game this season and scored fewer than 20 only three times. Click to read more from the Detroit News.
Division 3
Zeeland West 42, Stevensville Lakeshore 7
The Dux’ offense continued to rumble in carrying West back to Ford Field for the second time in three seasons – the Dux will be attempting to add to their Division 4 title won in 2011. But the defense has to be applauded as well after holding Lakeshore (9-4) to its season low points; in fact, it was only the second time West (12-1) held an opponent to fewer than 13 this fall. Click to read more from the Holland Sentinel.
DeWitt 21, St. Clair 20
The Panthers (13-0) are headed back to the MHSAA Finals for the first time since 2004 after ending St. Clair’s longest run in program history. St. Clair (11-2) drove to DeWitt’s 5-yard line during the final minutes but could get no closer to a go-ahead score. Click to read more from the Lansing State Journal.
Division 4
Grand Rapids South Christian 20, Comstock Park 6
The reigning champion Sailors (12-1) booked a return trip to Detroit by dispatching of Comstock Park (12-1) in a Semifinal for the second straight season. South Christian scored twice in the fourth quarter to earn the final advantage. Click to read more from the Grand Rapids Press.
Marine City 12, Lansing Sexton 7
Marine City (12-1) is headed to the Finals for the third time in seven years after ending Sexton’s best season. Defense reigned as both held the other to their respective season low points totals. The Big Reds finished 12-1. Click to read more from the Port Huron Times Herald.
Division 5
Menominee 59, Muskegon Oakridge 28
The Maroons (13-0) are one win from their fourth MHSAA title and first since the retirement of legendary coach Ken Hofer two seasons ago. Menominee gave up its most points this season to Oakridge (11-2), but jumped to a 49-0 halftime lead and never looked too far back. Click to read more from the Eagle Herald Extra.
Grand Rapids West Catholic 35, Livonia Clarenceville 0
It’s been brought up plenty over the last month, but West Catholic’s season has come nearly full circle – the Falcons (9-4) are back in the Division 5 Final for the second straight season after losing to Portland by three in last year’s championship game and then barely squeaking into the playoffs this fall. Clarenceville (12-1) did complete its best season since 2001. Click to read more from the Grand Rapids Press.
Division 6
Ithaca 21, Montrose 20
Never during Ithaca’s 55-game winning streak has an opponent come so close to ending it – in fact, the Rams (12-1) were the first to come within 10 points of the Yellowjackets since the 2011 Regional Final. Ithaca (13-0) also stopped a last-minute drive into its territory to earn a chance to play for a fourth straight MHSAA title. Click to read more from the Lansing State Journal.
Clinton 49, Shelby 3
Clinton will play for an MHSAA championship for the first time after winning in its first Semifinal appearance since 1990. The Redskins (13-0) scored 35 points during the first half to set the tone and keep the best season in program history going one more week. Shelby (11-2) also was seeking its first championship game berth. Click to read more from the Adrian Daily Telegram.
Division 7
Ishpeming 44, Harbor Beach 10
Ishpeming (13-0) earned the opportunity to repeat as Division 7 champion by eliminating the reigning winner in Division 8. The Hematites' defense continued to shine – it’s now given up a combined 23 points in four playoff games this fall – while Harbor Beach (11-2) scored its fewest points since the 2011 Regional Final. Click to read more from the Marquette Mining Journal.
Detroit Loyola 52, Homer 7
Loyola (13-0) earned a Finals rematch against Ishpeming with another incredible offensive performance – the Bulldogs have outscored their playoff opponents by a combined 205-14. The Semifinal appearance was a first for Homer (11-1). Click to read more from MLive Detroit.
Division 8
Beal City 34, Crystal Falls Forest Park 18
Forest Park (12-1) did hold Beal City to a season low in points and scored the second most of any opponent. That’s how good the Aggies (13-0) have been this fall, and they’ll get a chance to finish the run after falling to Harbor Beach in last year’s Division 8 Final. Click to read more from the Mount Pleasant Morning Sun.
Muskegon Catholic Central 45, New Lothrop 14
The Crusaders (11-2) are headed to the Finals for the first time since 2008 and in search of their ninth MHSAA championship. New Lothrop (12-1) was the second straight previously-undefeated team to have its season ended by Muskegon Catholic Central. Click to read more from the Muskegon Chronicle.
PHOTO: DeWitt defenders swarm a St. Clair ball carrier during the Panthers’ 21-20 Division 3 Semifinal win Saturday at Goodrich High School. (Photo courtesy of Matt Stehouwer.)