Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Regional Finals in Review
November 19, 2013
By Geoff Kimmerly
Second Half editor
We often celebrate teams making deep playoff runs for the first time as they and their communities reach heights never experienced before.
That experience as the toughest levels of the tournament is invaluable. Just ask the 10 teams that repeated as Regional champions in 11-player last weekend, or 2011 8-player runner-up Rapid River – which will play for the championship again this Friday.
See below for some of the stories behind how all of those teams advanced to the neutral-site rounds of the MHSAA football tournament.
Division 1
Detroit Catholic Central 34, Temperance Bedford 33
Detroit Catholic Central (10-2) had a couple close calls on the way to Ford Field in both 2011 and 2012, but none this close. The Shamrocks scored with 25 seconds remaining to edge Temperance Bedford, which was attempting to reach its first Semifinal and made its second Regional Final appearance in four seasons (the Kicking Mules just missed the Semifinals in 2010 as well with a two-point loss to Grosse Pointe South). Click to read more from the Detroit Free Press.
Also noted:
Flint Carman-Ainsworth 27, Hudsonville 20: The Cavaliers (11-1) hung on to earn their first Semifinal trip in their 28-year history. Hudsonville (8-4) did finish its best season since 2008.
Clarkston 56, Rochester Adams 28: The Wolves (11-1) have taken a step deeper into the postseason each of the past four seasons, with this sending them to the Semifinals for the first time since 2009. Adams finished a strong 8-4, impressive especially after the team went 4-5 in 2012 and lost quarterback/linebacker standout Matt Sokol to a season-ending injury in Week 6.
Detroit Cass Tech 32, Macomb Dakota 17: The Technicians (12-0) ended the season of a previously-undefeated opponent for the second straight week, this time halting Dakota (11-1) during its best season since 2007.
Division 2
Detroit Martin Luther King 6, Wyandotte Roosevelt 0
Both teams had showed plenty of offensive firepower to this point this season, but defense set the tone in the Regional Final. King (10-1) posted its fourth shutout and saved its season with a last-minute stand as Roosevelt (11-1) fell short in its drive to make the Semifinals for the second straight fall. Click to read more from MLive Detroit.
Also noted:
Muskegon 24, Midland 7: The Big Reds (11-1) have made the Semifinals five times over the last decade including the last two seasons thanks to wins over Midland (10-2).
Portage Central 42, Farmington Hills Harrison 21: The Mustangs (12-0) have asserted themselves among statewide powers this fall and beat another in Harrison (10-2) to reach the Semifinals for the first time since 1977.
Birmingham Brother Rice 41, Detroit U-D Jesuit 14: Brother Rice (12-0) finished a season sweep of Catholic League opponent U-D Jesuit (7-5) to reach the Semifinals for the third straight season.
Division 3
Zeeland West 62, Mount Pleasant 27
The Dux (11-1) appear to be gaining steam at the right time, with 545 yards of offense against the Oilers. Mount Pleasant led into the third quarter before West scored 36 straight points to make the Semfinals for the second time in three seasons. Mount Pleasant, 2-7 only a year ago, finished 10-2. Click to read more from the Grand Rapids Press.
Also noted:
Stevensville Lakeshore 34, Byron Center 7: Hailing from the same league as Portage Central, Lakeshore (9-3) has battled back from a 4-3 start to make its first Semifinal since 2008. Byron Center (8-4) made Regionals for the first time since 2000.
DeWitt 49, Eaton Rapids 0: Eaton Rapids (7-5) saw its first-ever playoff run end after two wins, but against near-annual semifinalist DeWitt (12-0).
St. Clair 40, Melvindale 14: St. Clair (11-1) added to its best season by earning its first Semifinal berth by beating a Melvindale team (9-3) that should still celebrate making the playoffs for the first time since 2010.
Division 4
Lansing Sexton 26, Saginaw Swan Valley 21
Swan Valley junior running back Alex Grace did run for 246 yards to unofficially set the MHSAA single-season rushing record with more than 2,900 (awaiting confirmation). But the Big Reds (12-0) continued to power through their tough slate by taking the lead in the fourth quarter and then ending the Vikings’ final drive with an interception in Sexton territory. Swan Valley finished 11-1. Click to read more from the Lansing State Journal.
Also noted:
Comstock Park 36, Cadillac 29: Comstock Park (12-0) advanced to the Semifinals for the third straight season, but first as an undefeated team. Cadillac (11-1) gave up the most points it had all season, but also scored the most on the Panthers of any team so far.
Grand Rapids South Christian 35, Battle Creek Pennfield 17: The reigning MHSAA champ Sailors (11-1) now haven’t lost since August and scored the most points Pennfield (10-2) gave up this season.
Marine City 33, Detroit Country Day 28: The lone Saturday night game of the weekend was a classic, with Marine City (11-1) scoring the go-ahead points with less than a minute remaining to eliminate the reigning MHSAA runner-up Yellowjackets (8-4).
Division 5
Livonia Clarenceville 21, Monroe St. Mary Catholic Central 20
There’s no question Clarenceville knows how to pull out the close ones, with now four wins by seven or fewer points this fall and two by 10 or fewer over the last two weeks. The Trojans (11-0) scored on a trick play with under 20 seconds left to edge ahead of Monroe St. Mary (10-2), a Regional champion in 2012. Click to read more from the Detroit News.
Also noted:
Menominee 49, Standish-Sterling 27: Make that 159-47, Menominee (12-0) over its three playoff opponents combined this month. Standish-Sterling (9-2), however, did finish with its best record since 2008.
Muskegon Oakridge 31, Millington 12: Oakridge (11-1) has won seven Regional titles, but this is the first since its MHSAA championship season of 2008. Millington (9-3) finished its longest run since 2010.
Grand Rapids West Catholic 35, Olivet 14: That 1-4 start is fading from memory as West Catholic (8-4) heads to its fourth straight Semifinal. Olivet (10-2) capped its best run since 2010, when it fell to West Catholic in the MHSAA championship game.
Division 6
Montrose 42, Madison Heights Madison 13
The highly-anticipated matchup to earn the right to face Ithaca didn’t end up that close, with Montrose (12-0) leading by enough during the third quarter to switch on the running clock. The Rams do now get to face Ithaca for the fourth straight season in the playoffs, but this time in Montrose’s first Semifinal since 2002. Madison finished 11-1, its fourth one-loss season over the last eight. Click to read more from the Flint Journal.
Also noted:
Ithaca 62, Negaunee 34: The Ithaca (12-0) win streak moved to 54 straight, but not before Negaunee (10-2) scored the most points the Yellowjackets had given up since 2010.
Shelby 33, Schoolcraft 7: Make that five straight seasons Shelby (11-1) has now increased its win total, and two straight it will play in a Semifinal. Schoolcraft (10-2) ended with double-digit wins for the second straight fall.
Clinton 47, Constantine 28: Clinton (12-0) eliminated the reigning MHSAA runner-up Falcons (7-5) to earn a first Semifinal berth since 1990 and its second overall.
Division 7
Harbor Beach 31, Pewamo-Westphalia 14
So far, Division 7 hasn’t posed much more of a challenge than Division 8 did last season for the reigning D8 champion Pirates (11-1). This Regional Final against P-W (10-2) was much closer than Harbor Beach’s first two playoff games this run, but quarterback/linebacker Eli Kraft continued to shine with two touchdowns on offense and a third scored while playing on the other side of the ball. Click to read more from the Saginaw News.
Also noted:
Ishpeming 28, Lake City 13: The Hematites’ 19th straight win put them at 12-0 this fall and removed a familiar and tough obstacle – Lake City (10-2) fell to Ishpeming by a nearly identical score in 2012.
Homer 26, Decatur 15: The Trojans (11-1) tied a school record for wins in advancing to their first Semifinal; Decatur (8-4) ended its season in the Regional Final for the second straight.
Detroit Loyola 50, Southfield Christian 7: The Bulldogs (12-0) improved to 36-2 over the last three seasons by scoring 50 points for the 10th time during that run. Southfield Christian did cap its best season of its eight-year history at 10-2.
Division 8
Crystal Falls Forest Park 24, Felch North Dickinson 20
Look back over the illustrious history of Forest Park football, and close playoff wins are more common than one might expect. The Trojans (12-0) know how to win down the stretch and pulled off another nail-biter to make their eighth Semifinal over the last decade. North Dickinson (8-3) came back from an early deficit but was stopped twice seeking a late go-ahead score. Click to read more from the Marquette Mining Journal.
Also noted:
Beal City 55, St. Ignace 0: Beal City (12-0) has scored 691 points, good already for second-most in MHSAA history; the Saints (9-3) made the Regional Final for the third straight season.
Muskegon Catholic 28, Mendon 12: This now-annual playoff battle of southwest powers went Muskegon Catholic’s way for the second straight season, with the Crusaders (10-2) scoring more points than Mendon (11-1) had previously given up all fall.
New Lothrop 58, Ottawa Lake Whiteford 22: The Hornets (11-0) advanced to their third Semifinal in eight seasons with their sixth game scoring more than 50 points this fall; Whiteford (9-3) capped its longest playoff run since 2000.
8-Player Semifinals
Rapid River 40, Kinde-North Huron 8
The 2011 MHSAA runner-up Rockets (12-0) earned another chance to claim the championship thanks in part to 359 yards rushing by quarterback Jake Pearson. He ran for three touchdowns and threw for two more while Rapid River didn't give up North Huron’s lone score until the fourth quarter. North Huron did tie its school record for wins in finishing 8-4. Click to read more from the Escanaba Daily Press.
Peck 73, Lawrence 34
Peck advanced to its first MHSAA championship game by stopping one of the hottest teams in any division and did so in an even more impressive manner than when they met earlier this season. The Pirates (12-0) had defeated Lawrence 61-38 in Week 4 and put up a season-high point total to fend off the Tigers (8-3) this time. Click to read more from the Port Huron Times Herald.
PHOTO: Detroit Cass Tech quarterback Jayru Campbell breaks away from a Macomb Dakota defender during the Technicians’ Regional Final win. (Click to see more from Terry McNamara Photography.)