Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: District Finals in Review
November 12, 2013
By Geoff Kimmerly
Second Half editor
There will be at least four new MHSAA football champions when this season ends later this month in Greenville and then Detroit.
One opportunity was an opening of circumstance, as reigning Division 8 champ Harbor Beach moved into Division 7 for this season's playoffs. But reigning Division 3 winner Grand Rapids Christian lost this weekend in a District Final, joining Division 5 Portland and 8-player Deckerville among teams whose drives to defend have come to an end.
Three weeks remain in the 11-player season, with four 8-player Regional champions meeting this week to decide who will face off in the championship game Nov. 22 at Legacy Field.
Read on for some of the most intriguing results of last week's action as the field was whittled to 68 teams still alive.
Division 1
Hudsonville 19, Rockford 14
Hudsonville (8-3) was one of the state’s most successful programs last decade, but this is its first season with a winning record since 2008. The recent struggle coincided in part with six straight losses to Rockford (9-2) – including a 28-19 regular-season defeat this fall in Week 6. But this District title leaves the Eagles as best in Division 1 from the always-strong west side of the state. Click to read more from the Grand Rapids Press.
Also noted:
Detroit Cass Tech 28, Warren Mott 19: The reigning champ Technicians (11-0) kept rolling in handing Mott (10-1) its first and only defeat.
Temperance Bedford 36, Saline 29: Bedford (11-0) also beat Saline (9-2) by 16 points in Week 5 in the game that eventually decided the Southeastern Conference Red title.
Detroit Catholic Central 37, Walled Lake Western 27: The Shamrocks (9-2) earned their fifth straight District title, while ending a streak of two straight for Western (9-2).
Division 2
Muskegon 28, Lowell 21
Big Reds quarterback Deshaun Thrower had to gut out the last few minutes after suffering a slight injury, but to that point he’d thrown for two touchdowns and run for a third as Muskegon (10-1) avenged a Week 4 loss to the Red Arrows (10-1) to claim a second straight District title. The victory also evened the recent playoff series between the two at 3-3 over the last six seasons. Click to read more from the Muskegon Chronicle.
Also noted:
Detroit Martin Luther King 28, Detroit East English 20: Only a few more points separated these two than when King (9-1) also edged East English (7-4) by six in Week 2.
Detroit U-D Jesuit 14, Oak Park 8: The Cubs (7-4) continued their comeback season with a first District title since 2001, while Oak Park (6-5) also can celebrate making it this far for the second straight season.
Portage Central 40, Battle Creek Lakeview 7: This matchup of Southwestern Michigan Athletic Conference champions didn’t end up close, with West winner Portage Central (11-0) getting out front big and Lakeview (10-1) never able to catch up.
Division 3
Zeeland West 48, Grand Rapids Christian 35
So ended the title defense of reigning champion Grand Rapids Christian, which did finish 8-3 despite graduating a large group of standouts from last season’s team and not having superstar receiver Drake Harris all season because of an injury. Zeeland West (10-1) – the Division 4 champion only two seasons ago – now looks like a favorite to emerge from this side of the bracket. Click to read more from the Grand Rapids Press.
Also noted:
Stevensville Lakeshore 31, St. Joseph 21: Usually-powerful Lakeshore (8-3) was something of an afterthought after finishing fourth in the SMAC West, but no longer after taking down league runner-up St. Joseph (9-2) despite losing by 12 to the Bears in Week 3.
Melvindale 35, Milan 31: Melvindale (9-2) has bounced back from two straight losing seasons to post its best record since 2009, and its best win likely was this first loss for Milan (10-1).
Eaton Rapids 24, Tecumseh 20: Eaton Rapids’ first-ever playoff run has grown to three weeks, thanks to the Greyhounds (7-4) winning a bit of a shocker over Tecumseh (8-3).
Division 4
Detroit Country Day 49, Pontiac Notre Dame Prep 27
Country Day (8-3) won close over Notre Dame Prep on the way to Ford Field in 2012, and came up big this time to run its 2013 winning streak to eight. The Yellowjackets have three high-major Division I college prospects on offense, and they continued to shine while ending another solid run for Notre Dame (8-3). Click to read more from the Oakland Press.
Also noted:
Marine City 35, Richmond 21: Richmond (9-2) won the Blue Water Area Conference while Marine City (10-1) finished second in the Macomb Area Conference Gold – but the postseason is the Mariners’ time, and they won a 10th game for the 13th time in 15 seasons.
Battle Creek Pennfield 35, Dowagiac 21: Coming off an upset win the week before, Dowagiac (7-4) couldn’t knock off another league champion in Kalamazoo Valley Association power Pennfield (10-1).
Cadillac 35, Ogemaw Heights 27: Ogemaw Heights (7-4) made this much closer than the teams’ Week 5 meeting, but couldn’t catch the Big North Conference champion Vikings (11-0).
Division 5
Muskegon Oakridge 22, Reed City 20
Oakridge (10-1) is back in the Regional Final for the first time since 2010 after holding off a late charge and stopping a two-point conversion attempt that would’ve tied the score. It was another in a heartbreaking string, however, for Reed City (10-1), which came into the District Final undefeated for the third straight season, but fell short of claiming its first District title by less than a field goal for the second consecutive year. Click to read more from the Muskegon Chronicle.
Also noted:
Monroe St. Mary Catholic Central 44, Ann Arbor Gabriel Richard 40: The Huron League runner-up Falcons (10-1) won their first District title in six seasons while keeping Gabriel Richard (8-3) from winning its third in four years.
Millington 33, Frankenmuth 29: The Tri-Valley Conference East rivals met in the playoffs for the first time since 2005, with the Cardinals (9-2) catching the league champion Eagles (9-2) at the end to split the season series and move on.
Livonia Clarenceville 31, Detroit University Prep 22: Clarenceville (10-0) is a District champion and undefeated this late for the first time since 2001, when it reached the Silverdome; University Prep ended its longest run ever at 8-3.
Division 6
Montrose 20, Saginaw Nouvel 6
Montrose vs. Madison Heights Madison has been one of the most anticipated potential Regional Finals in this playoffs, and Montrose took care of its end by jumping to a 20-0 lead and hanging strong on defense in this District Final. The win gave the Rams (11-0) their third District title in four seasons, while dropping a strong Nouvel team to 9-2. Click to read more from the Flint Journal.
Also noted:
Madison Heights Madison 27, Flint Beecher 20: Madison (11-0) nearly missed out on the big Regional matchup thanks to a solid Beecher team that ended 8-3 and won eight games for the fourth time in seven seasons.
Schoolcraft 28, Watervliet 26: Like last week, the KVA continued to look strong with co-champion Schoolcraft (10-1) eliminating Southwestern Athletic Conference South champion Watervliet (10-1).
Clinton 39, Grass Lake 14: Clinton (11-0) is 20-1 over the last two seasons and has yet to allow an opponent within single digits this fall, including Cascades Conference co-champion Grass Lake (9-2).
Division 7
Pewamo-Westphalia 20, Carson City-Crystal 14
The best season in Carson City-Crystal history ended thanks to a late comeback by P-W (10-1), which won its third straight District title. The Eagles, who won 10 games for the first time and entered this one undefeated, did drive into Pirates territory late but fell short as time expired. Click to read more from the Lansing State Journal.
Also noted:
Ishpeming 34, Iron River West Iron County 0: The reigning champion Hematites (11-0) never let this matchup of undefeated teams turn into much of a game; West Iron finished 10-1.
Southfield Christian 28, Madison Heights Bishop Foley 24: Southfield Christian (10-1) extended the best season of its eight-year history with its closest victory this fall; Bishop Foley, at 7-4, did end with its best record since 2006.
Lake City 56, Lincoln Alcona 14: Lake City’s lone loss to Beal City continues to become a distant memory as the Trojans (10-1) pile up wins like this one over previously-undefeated Lincoln Alcona (10-1).
Division 8
Mendon 13, Climax-Scotts 0
It’s an unfortunate circumstance of geography that these two always meet before the final rounds of the playoffs – Mendon (11-0) eliminated Climax-Scotts (9-2) for the third straight season, and the latter’s only other loss was to a team that generally makes the playoffs in Division 5 (Flint Powers). Make that now 526-19 in favor of Mendon over its combined opponents this season. Click to read more from the Kalamazoo Gazette.
Also noted:
New Lothrop 41, Waterford Our Lady 28: The Hornets (11-0) have piled up four straight seasons of double figure wins and have yet to allow an opponent to come within single digits, including Catholic League Intersectional champion Our Lady (8-3).
Crystal Falls Forest Park 16, L’Anse 9: The dream of returning to Ford Field nearly ended as a nightmare for Forest Park (11-0) as it just edged the Purple Hornets (8-3).
St. Ignace 20, Johannesburg-Lewiston 14: The Saints (9-2) battled through to earn a rematch from last season’s Semifinal against Beal City; Johannesburg-Lewiston (8-3) did finish its third season in four with at least eight wins.
8-Player (Regional Finals)
Lawrence 58, Battle Creek St. Philip 28
Only two weeks ago St. Philip beat Lawrence 54-50, but Lawrence (8-2) obviously learned quickly from that day’s mistakes – just as it has all season in its first as an 8-player program. St. Philip finished only its second season of 8-player, but with its best record, 10-1, since 1985. Click to read more from the Kalamazoo Gazette.
Also noted:
Peck 31, Carsonville-Port Sanilac 7: Peck (11-0) scored its second-fewest points of the season but also turned in one of its best defensive performances of the fall in holding the Tigers (7-4) to their second-fewest points as well.
Kinde-North Huron 64, Owendale-Gagetown 22: North Huron (8-3) advanced to its first football Semifinal in any division while ending Owendale-Gagetown’s best season since 1979 at 9-2.
Rapid River 50, Engadine 21: Engadine (6-5) got hot at the end of the regular season, but Rapid River (11-0) has one of the most impressive resumes of any team left in any division.
PHOTO: A trio of Montrose defenders brings down a Saginaw Nouvel ballcarrier during last weekend's District Final win. (Click to see more from High School Sports Scene.)