Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: District Finals
November 7, 2013
By Geoff Kimmerly
Second Half editor
If last week's first round of the MHSAA football playoffs was one of the most unpredictable we've seen in years, why bother setting expectations for the encore?
But this weekend should be just as entertaining with rematches the theme, including some second versions of the best games from the regular season and the closest from the 2012 playoffs.
Be sure to follow the scores and schedules all weekend on the MHSAA Score Center, and see below for our games to watch in every division.
Division 1
Warren Mott (10-0) at Detroit Cass Tech (10-0)
Mott has played football since 1992, and this certainly has been the Marauders' best run as it has included its first perfect regular season, the Macomb Area Conference White title and 10 wins for the first time. Mott's league was competitive this season, but Saturday it gets to see how it matches up against the elite – two-time reigning MHSAA champion Detroit Cass Tech, which has given up only 46 points this season and has 16 straight wins.
Others that caught my eye: Hudsonville (7-3) at Rockford (9-1), Clinton Township Chippewa Valley (9-1) at Macomb Dakota (10-0), Saline (9-1) at Temperance Bedford (10-0).
Division 2
Muskegon (9-1) at Lowell (10-0)
The best set of games this weekend is in Division 2, and Portage Central/Battle Creek Lakeview also has an argument as the biggest game in the state overall. But the Muskegon/Lowell rivalry has been simply too good of late. They've faced off in the playoffs the last five seasons, with Lowell holding a 3-2 advantage but falling 15-13 to the Big Reds in 2012. Muskegon went on to finish Division 2 runner-up, but then suffered its only loss this fall to the Red Arrows 31-20 in Week 4. This game features two of the state's most dynamic quarterbacks in Muskegon's Deshaun Thrower and Lowell's Kyler Shurlow.
Others that caught my eye: Battle Creek Lakeview (10-0) at Portage Central (10-0), Birmingham Seaholm (9-1) at Birmingham Brother Rice (10-0), Detroit East English (7-3) at Detroit Martin Luther King (8-1).
Division 3
Grand Rapids Christian (8-2) at Zeeland West (9-1)
This is a rematch of one of last season's most high-scoring playoff games; Grand Rapids Christian beat West 68-44 in a District Final on the way to winning the MHSAA title. The Eagles' defense has stuck out a little more throughout this season, but the Dux have scored at least 44 points in eight of their 10 games. And it's a decent prediction that the winner of this game again could be playing for the title in four weeks.
Others that caught my eye: Detroit Mumford (8-2) at St. Clair (9-1), Stevensville Lakeshore (7-3) at St. Joseph (9-1), Melvindale (8-2) at Milan (10-0).
Division 4
Detroit Country Day (7-3) at Pontiac Notre Dame Prep (8-2)
This is another rematch of a 2012 game that helped decide an eventual MHSAA championship contender. Country Day defeated Notre Dame Prep in the District Final 14-12 on the way to finishing division runner-up at Ford Field, and quarterback Tyler Wiegers is back and committed to play for Rutgers next season. The Yellowjackets haven't lost since opening 0-3, but the Fighting Irish also are riding high with four straight wins after two straight midseason losses.
Others that caught my eye: Richmond (9-1) at Marine City (9-1), Dowagiac (7-3) at Battle Creek Pennfield (9-1), Belding (7-3) at Comstock Park (10-0).
Division 5
Muskegon Oakridge (9-1) at Reed City (10-0)
Oakridge hasn't allowed an opponent to come within three touchdowns since suffering its lone loss of the season, to Shelby, in Week 6. Oakridge has won at least nine games in each of the last four seasons, but is riding its strongest offense since the 14-0 team in 2008. Reed City is 10-0 for the third straight season thanks in part to its highest-scoring offense ever and shooting for its first District title after falling by a point to Newaygo in last season's Final.
Others that caught my eye: Millington (8-2) at Frankenmuth (9-1), Ann Arbor Gabriel Richard (8-2) at Monroe St. Mary Catholic Central (9-1), Grayling (9-1) at Menominee (10-0).
Division 6
Saginaw Nouvel (9-1) at Montrose (10-0)
These two along with Madison Heights Madison and Flint Beecher make up arguably the most competitive Region in the playoffs, with the winner likely earning the right to face national winning-streak leader Ithaca in a Semifinal. Nouvel is back in Division 6 after playing in Division 7 the last three seasons and winning the championship in 2011, while Montrose long has been a contender in this division and no doubt would like another shot at the Yellowjackets.
Others that caught my eye: Grass Lake (9-1) at Clinton (10-0), Schoolcraft (9-1) at Watervliet (10-0), Maple City Glen Lake (9-1) at Ithaca (10-0).
Division 7
Ishpeming (10-0) at Iron River West Iron Country (10-0)
This is the biggest game in the Upper Peninsula this week. Reigning MHSAA champion Ishpeming is riding two straight shutouts with five total this season, and West Iron is looking for its first District title since 2008. The Wykons earned a little more notice statewide by opening the playoffs with a 14-point win over perennial power Traverse City St. Francis last week. This should be one of Ishpeming's first challenges this season as only rival Negaunee has come within 36 points of the Hematites.
Others that caught my eye: Lake City (9-1) at Lincoln Alcona (10-0), Pewamo-Westphalia (9-1) at Carson City-Crystal (10-0), Lawton (9-1) at Homer (9-1).
Division 8
Climax-Scotts (9-1) at Mendon (10-0)
How did annual championship contender Mendon bounce back from ending last season in the Regional Final? The Hornets have outscored opponents 513-19 in arguably the most impressive run of any team statewide. Mendon has beaten Climax-Scotts in the playoffs the last two seasons, so the Panthers have plenty of additional motivation. Their only loss this fall was to much larger Flint Powers Catholic.
Others that caught my eye: Waterford Our Lady (8-2) at New Lothrop (10-0), Fowler (8-2) at Muskegon Catholic Central (8-2), Powers North Central (8-2) at Felch North Dickinson (7-2).
8-Player
Lawrence (7-2) at Battle Creek St. Philip (10-0)
The 8-player playoffs are in their Regional Finals, and these two are plenty familiar with each other after a titanic 54-50 battle won by St. Philip only two weeks ago. In that game, the two traded touchdowns until the end, and this Saturday afternoon rematch could be one of the highest-scoring of the weekend.
Other Regional Finals: Engadine (6-4) at Rapid River (10-0), Owendale-Gagetown (9-1) at Kinde-North Huron (7-3), Carsonville-Port Sanilac (7-3) at Peck (10-0).
PHOTO: DeWitt, carrying the ball, survived with a 14-6 win over rival Haslett last week to advance to tonight's District Final against Linden. (Photo courtesy of Matt Stehouwer.)