Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: District Openers
October 31, 2013
By Geoff Kimmerly
Second Half editor
A handful of MHSAA football teams always are safe to expect at Ford Field when we finish the annual five-week Finals run into Thanksgiving weekend.
But if the record number of at-large qualifiers – 31 – or the difficulty in picking the best first-round matchups are indications, this weekend could be ripe for plenty of the unexpected.
A total of 38 teams enter the playoffs perfect for the regular season. Ithaca is riding a national-record 51-game winning streak and seeking its fourth straight Division 6 title, while Detroit Cass Tech and Birmingham Brother Rice are going for their third straight each in Divisions 1 and 2, respectively.
How they might fare this time will be easier to predict over the next few weeks. But first things first, and in this case it’s our forecast of the best District openers all over the state this weekend. (Click to see the entire schedule, with dates, times and locations.)
Division 1
Detroit Catholic Central (7-2) at Northville (8-1)
Arguably the most competitive District in any division also includes Canton and Walled Lake Western, but Northville finished ahead of both to win the Kensington Lakes Activities Association. That doesn’t necessarily make the Mustangs favored. DCC’s only marks against came against reigning Division 2 champion Birmingham Brother Rice, and the Shamrocks have plenty of know-how in the postseason – they’ve finished Division 1 runner-up the last two seasons.
Others that caught my eye: East Kentwood (5-4) at Hudsonville (6-3), Rochester Hills Stoney Creek (6-3) at Rochester Adams (6-3), Belleville (6-3) at Saline (8-1), Canton (8-1) at Walled Lake Western (8-1).
Division 2
Southfield (7-2) at Birmingham Seaholm (8-1)
This is a meeting of Oakland Activities Association champions, with OAA White winner Southfield hoping to bounce back after last week’s loss to Red champ Clarkston. Blue champ Seaholm also lost in Week 9, to Detroit U-D Jesuit. The Bluejays have been considered MHSAA contenders since the preseason, but the Maples quietly are 16-3 over the last two years and poised to take the next step.
Others that caught my eye: Midland Dow (7-2) at Fenton (8-1), Muskegon Reeths-Puffer (7-2) at Muskegon (8-1), Ypsilanti Lincoln (7-2) at Wyandotte Roosevelt (9-0), Taylor Truman (7-2) at Allen Park (7-2).
Division 3
Zeeland East (5-4) at Zeeland West (8-1)
It’s fair to assume this won’t be much of a game – East got in with an at-large bid and its worst record since 2009. But there’s too much history to ignore. East did win their first matchup this season, in Week 2, 50-44. And after the Chix cruised to a 9-0 regular season in 2012, West upset them during the District opener. More payback would be the best way to end a four-game losing streak for East – although West hasn’t lost again this fall since that early defeat.
Others that caught my eye: Detroit Denby (7-2) at Detroit Mumford (7-2), Eaton Rapids (5-4) at Charlotte (7-2), Haslett (6-3) at DeWitt (9-0), Riverview (7-2) at Melvindale (7-2).
Division 4
Battle Creek Pennfield (8-1) at Paw Paw (8-1)
League champions clash in the best Division 4 game of opening night, Paw Paw from the Wolverine B Conference East and Pennfield from the Kalamazoo Valley Association. Pennfield has made the playoffs every season under the current format, which began in 1999 – but enters this run with perhaps its best defense of the bunch after giving up seven or fewer points in six games. Paw Paw is coming off a disappointing loss to Edwardsburg last week, but has been similarly sturdy stopping opponents – Week 9 was the first the Redskins gave up more than 14 points in a game.
Others that caught my eye: Harper Woods Chandler Park (7-2) at Richmond (8-1), Dowagiac (6-3) at Edwardsburg (9-0), Dearborn Heights Robichaud (6-3) at Pontiac Notre Dame Prep (7-2), Yale (6-3) at Saginaw Swan Valley (9-0).
Division 5
Grand Rapids West Catholic (5-4) at Portland (7-1)
Just as this matchup was tough to predict when these teams met for the Division 5 championship last season, it’s hard to read again this fall. The Raiders rebuilt quickly, with their lone loss two weeks ago to Division 3 contender DeWitt, 13-7. West Catholic made the playoffs with an at-large bid after a one-point win in Week 9 – but has won four straight after opening 0-3.
Others that caught my eye: Kingsford (7-2) at Grayling (8-1), Clare (7-2) at Reed City (9-0), Olivet (8-1) at Hopkins (7-2), River Rouge (8-1) at Monroe St. Mary Catholic Central (8-1).
Division 6
Reese (8-1) at Montrose (9-0)
Judging by last week’s Genesee Area Conference Blue deciding game, it's fair to guess this might not be much of a contest – Montrose ran past second-place Lake Fenton 37-0 to claim the title outright and also beat Reese 38-8 on opening night. But the Rockets haven’t loss since or scored fewer than 41 points since the first week of October.
Others that caught my eye: Elk Rapids (6-3) at Boyne City (7-2), Marlette (8-1) at Saginaw Nouvel (8-1), Schoolcraft (8-1) at Niles Brandywine (8-1), Manchester (7-2 at Grass Lake (8-1).
Division 7
Saugatuck (8-1) at Pewamo-Westphalia (8-1)
One of these teams has reached MHSAA semifinals each of the last three seasons and both have advanced to Ford Field once during that time. And each has prepared well this season against similar or bigger foes – Saugatuck’s lone loss was to playoff qualifier Decatur and it beat Division 6 qualifier Hartford. Pewamo-Westphalia beat Division 5 qualifier Lansing Catholic and lost only to Division 8 powerhouse New Lothrop.
Others that caught my eye: Traverse City St. Francis (5-4) at Iron River West Iron County (9-0), Royal Oak Shrine (6-3) at Madison Height Bishop Foley (6-3), St. Joseph Lake Michigan Catholic (6-2) at Cassopolis (6-3), Whittemore-Prescott (6-3) at Lake City (8-1).
Division 8
Bessemer (6-3) at Crystal Falls Forest Park (9-0)
We discussed this game at length when these teams met only two weeks ago and Forest Park celebrated avenging a 2012 loss to the Miners to this time clinch the Great Western Conference title outright. A win for Bessemer in this game would be even bigger as the Trojans are attempting to bounce back after failing to reach the District Finals last season for the first time since 2002.
Others that caught my eye: Munising (6-3) at Powers North Central (7-2), Mio (7-2) at Beal City (9-0), Clarkston Everest Collegiate (7-2) at Waterford Our Lady (7-2), Mount Pleasant Sacred Heart (6-3) at Coleman (7-2).
8-Player
Deckerville (5-4) at Peck (9-0)
Last season’s champion opens these playoffs against one of the favorites according to playoff points average. Deckerville won the MHSAA championship in 2012, the team's first season of 8-player, and won two of its final three regular season games this fall. Peck is one of three 9-0 teams in 8-player and owns the third-highest playoff point average in the division. The Pirates beat Deckerville 56-8 only two weeks ago.
Others that caught my eye: Akron-Fairgrove (7-2) at Owendale-Gagetown (8-1), Casonville Port-Sanilac (6-3) at Portland St. Patrick (7-2), Bellaire (5-4) at Kinde-North Huron (6-3), Engadine (5-4) at Cedarville (8-1).
PHOTO: DeWitt (blue helmets) and Portland met in a Week 7 battle of undefeated teams, and both are considered Ford Field possibilities – DeWitt in Division 3 and Portland in Division 5. (Click to see more from High School Sports Scene.)