Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 9 in Review
October 29, 2013
By Geoff Kimmerly
Second Half editor
Three months ago, more than 600 MHSAA football teams began this season with expectations. During the last nine weeks, many were realized.
So before diving full on into the playoffs, let’s take a few minutes to review the last of those regular-season feats.
Here’s a look at the Week 9 edition of our most significant results from every corner of Michigan:
Greater Detroit and Southeast
Detroit Cass Tech 20, Detroit Martin Luther King 14
Revenge belongs to Cass Tech, which fell to King in last season’s Detroit Public School League semifinals but handed the Crusaders (7-1) their first loss in this fall’s championship game. As expected, this turned into the closest either has played since the early weeks of this season. And it likely served as final preparation as both now pursue MHSAA championships and a PSL first – Cass Tech (9-0) is in Division 1 and King Division 2 for the playoffs, and there have never been multiple PSL MHSAA champs in the same season. Click to read more from the Detroit Free Press.
Also noted:
Clarkston 20, Southfield 10: Clarkston (8-1) won this clash of Oakland Activities Association champions and looks like an MHSAA Division 1 contender; Southfield (7-2) also looks good to make a Division 2 run.
Birmingham Brother Rice 20, Detroit Catholic Central 7: Both losses for DCC (7-2) this fall have come to Brother Rice (9-0) – this one in the Catholic League Central Prep Bowl.
Detroit U-D Jesuit 20, Birmingham Seaholm 17: The Cubs (5-4) broke a three-game losing streak to finish with a winning regular-season record for the first time since 2002 and earn their first playoff berth since 2001 – and did so by handing the first loss this season to OOA Blue champion Seaholm (8-1).
Northville 38, Walled Lake Western 31 (OT): Northville (8-1) has won 21 of its last 22 Kensington Lakes Activities Association games, but this overall KLAA championship game win caps what could be the team’s most impressive recent run. Western (8-1) could see the Mustangs again if both win their playoff openers.
Thumb and Bay
Lapeer West 14, Fenton 13
The final Lapeer West (7-2) football team claimed a share of the Flint Metro League title thanks to this win that included a blocked extra point. West, which will combine with Lapeer East next summer, ended Fenton’s 19-game league winning streak, although the Tigers (8-1) did also earn a share of the league title. Click to read more from the Flint Journal.
Also noted:
Clare 24, Sanford Meridian 13: Clare (7-2) started slowly with two losses this fall, but that didn’t change much in the Jack Pine Conference as the Pioneers ran their league winning streak to 26 and league title streak to seven straight; Sanford Meridian (7-2) is another of three teams from the conference that made the playoffs.
Montrose 37, Lake Fenton 0: Make that 20 straight Genesee Area Conference Red wins for Montrose (9-0) which claimed the title again by beating second-place Lake Fenton (7-2).
New Lothrop 47, Pewamo-Westphalia 33: The GAC Blue switched up its scheduling format this fall specifically so teams could face some tough nonleague opponents – and New Lothrop (9-0) took advantage of the opportunity and dealt P-W (8-1) its first loss.
Flint Carman-Ainsworth 42, Davison 0: After finishing second in the Saginaw Valley Association South last season, Carman-Ainsworth (8-1) moved up to first this fall thanks to this win over second-place Davison (4-5).
West Michigan
Muskegon 20, Muskegon Reeths-Puffer 7
These teams were tied for first in the O-K Black entering this matchup, and this was the closest game between the two since 2005 – although Muskegon ran its winning streak over Reeths-Puffer to 10 straight and will see the Rockets (7-2) again in this weekend’s Division 2 District opener. The victory clinched for the Big Reds (8-1) their first league title since 2008. Click to read more from the Muskegon Chronicle.
Also noted:
Grand Rapids West Catholic 21, Ada Forest Hills Eastern 20: The reigning MHSAA Division 5 runner-up Falcons (5-4) were able to earn a share of the O-K Bronze title and a playoff berth with this one-point edging of Forest Hills Eastern (4-5).
Grand Rapids Catholic Central 36, Grand Rapids Ottawa Hills 6: Both entered 5-3, with GRCC getting the necessary sixth win to make the playoffs and Ottawa Hills finishing 5-4 and missing out on an at-large bid.
Saugatuck 58, Gobles 13: The Indians (8-1) claimed the Southwestern Athletic Conference North title outright and made the playoffs for the fifth time in six seasons; Gobles (5-4) fell just short of its third straight postseason appearance.
Spring Lake 27, Shelby 0: The Lakers (8-1) followed up winning the Lakes 8 Conference title by handing the lone loss this fall to West Michigan Conference champion Shelby (8-1).
Southwest and Border
Watervliet 54, Lawton 20
The tie-breaker goes to Watervliet after these teams split the SAC South title last season. This is the fifth straight year that one of these two won the league championship. The Panthers are a combined 25-2 over the last three regular seasons, with this their first perfect run since 1999. Click to read more from the Kalamazoo Gazette.
Also noted:
Edwardsburg 56, Paw Paw 48: In arguably the best matchup in the state this week that didn't decide a league champion, the Eddies (9-0), winners of the Wolverine B West, handed the first loss to Wolverine B East champ Paw Paw (8-1)
Battle Creek St. Philip 54, Lawrence 50: These might be two of the top four 8-player teams in the state, and St. Philip (9-0) would host Lawrence (6-2) next week if both win their playoff openers.
Coldwater 54, Marshall 27: Not only did Coldwater gain toward its first playoff berth ever, but the Cardinals (5-4) also guaranteed their first winning regular season since 1989.
Hillsdale 42, Dundee 7: Hillsdale, Hudson and Ida all split the title in the competitive Lenawee County Activities Association, but this win also earned the Hornets (6-3) a spot in the playoffs while likely keeping the Vikings (5-4) out.
Lower Up North
Grayling 51, Boyne City 13
For the second straight season these Lake Michigan Conference rivals came into their Week 9 matchup undefeated, and for the second straight season Grayling came away a big winner and league champ. In fact, the Vikings are 33-3 over their last four regular seasons. Click to read more from the Traverse City Record-Eagle.
Also noted:
Lincoln Alcona 50, Mio 12: Alcona (9-0) won big in this matchup of champions from the North Star League, although Mio (7-2) also will continue on to the playoffs –
for the 13th straight season.
Cadillac 14, Traverse City Central 7: The Vikings (9-0) clinched the Big North Conference title outright and finished perfect for the regular season for the first time since 2000, while keeping Traverse City Central (5-4) from gaining a playoff berth.
Elk Rapids 13, Kalkaska 12: The Elks (6-3) squeezed back into the playoffs for the first time since 2010, and Kalkaska (6-3) will continue as well for the second straight season.
Ogemaw Heights 13, Petoskey 12: One point got Ogemaw Heights (6-3) into the playoffs and kept Petoskey (5-4) out.
Upper Peninsula
Menominee 51, Marquette 7
Menominee secured its fifth straight season with at least nine wins and first perfect regular season since its last MHSAA title-winning fall in 2007. The Maroons scored 51 straight points on Marquette, which also made the playoffs at 5-3 but had to settle for a tie for second place in the Greater Northern UP Conference behind the Maroons (9-0). Click to read more from the Marquette Mining Journal.
Also noted:
Houghton 26, Hancock 22: The Gremlins (6-3) pushed past their rivals from across the Portage River to earn a playoff bid and win the Copper Bowl; Hancock finished 3-6 for the third straight season.
Kingsford 28, Escanaba 21: Kingsford (7-2) beat its traditional Week 9 opponent Eskymos (3-6) for the 14th straight season.
Munising 17, L'Anse 10: Munising (6-3) got back into the playoffs after missing last season, and impressively with a win over a L’Anse (7-2) team that hadn’t lost since Week 2.
Powers North Central 27, Stephenson 22: The Jets (7-2) ended a four-year losing streak to Stephenson (4-5), and in doing so kept the Eagles out of the playoffs.
Mid-Michigan
Holt 45, Grand Ledge 30
Holt’s playoff hopes took a big hit with a 13-point loss to Jackson in Week 8, but the Rams (5-4) rebounded against the rival Comets (4-5) in a must-win game for both. Holt did get in – after Grand Ledge’s Week 9 win kept the Rams out in 2012 – and also ended up in second place in the Capital Area Activities Conference Blue. Click to read more from the Lansing State Journal.
Also noted:
Grass Lake 17, Homer 14: Grass Lake (8-1) looks playoff-ready emerging from a strong Cascades Conference and then beating Homer (8-1) in the showcase game of the crossover series with the Big 8.
Eaton Rapids 41, Owosso 21: The Greyhounds (5-3) finished with their first winning regular season since 1993 – and thanks in part to beating Owosso (1-8), earned their first playoff berth as well.
Jackson Lumen Christi 42, Howell 35: After a Week 9 loss to Howell kept Lumen Christi (9-0) from an undefeated regular season in 2012, the Titans held off the Highlanders (5-4) in a game Howell needed to win to make the playoffs.
Ionia 20, Lake Odessa Lakewood 13: The Bulldogs (7-2) are back in the playoffs for the first time since 2006 and finished off the regular season by edging the rival Vikings (0-9).
Trophy Games
Each week the MHSAA highlights trophy games from around the state. Here are two in addition to the Copper Bowl mentioned above:
Little Brown Jug: Newberry vs. Sault Ste. Marie. This is the longest-running of the Little Brown Jug games in Michigan. Final: Sault Ste. Marie 41, Newberry 6.
Firefighter's Trumpet: Bay City Western vs. Bay City Central. The trophy for this matchup was created in 1990 but disappeared after the 2003 game until this fall. Final: Central 43, Western 20.
PHOTO: Detroit Cass Tech quarterback Jayru Campbell eludes the Detroit Martin Luther King defense during the PSL championship game. (Photo courtesy of the Detroit Public School League.)