Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Inside Selection Sunday: Mapnalysis '13

October 28, 2013

By Geoff Kimmerly
Second Half editor

At the end of the day – Sunday, in this case – the 2013 MHSAA football playoff field was determined based on a set of numbers we began working with long before the first kickoff of this season.

So to kick off our discussion of how some of the 2013 playoff-selection decisions were made, here are a few numbers that might boggle the mind – or at least surprise:

  • A total of 3,111 high school results were used in determining this season’s field – 2,978 for 11-player and 133 for 8-player games.


  • We inputted and then followed the schedules for 623 MHSAA teams.


  • We also inputted and followed weekly the schedules for 50 teams from surrounding states and Ontario that played at least one game against one of our MHSAA schools.


  • We worked through complicated maneuverings made necessary by seven teams playing a mix of 11 and 8-player games, plus two more teams that played a mix of varsity and junior varsity opponents.


  • And by Sunday morning we ended up with a few more numeric rarities: only 225 automatic qualifiers, the fewest since the current playoff system was introduced in 1999, and also an uneven number of at-large bids from our four classes because only six Class D teams reached the number of victories needed to be considered. (This was balanced by taking more at-large qualifiers from Classes A, B and C.)

And that was just the start of one of our most exciting days of the school year.  

Following are more details. First, I explain some of the history of the MHSAA playoffs – I’ve lifted this in part from our 2012 report, so skip ahead if you’ve already got that down. Next, I touch on five themes that emerged as we built the brackets for this season’s tournament.

The process

Our past: The MHSAA playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth (or five wins for teams playing eight or fewer games) – debuted in 1999, as mentioned above. An 8-player tournament was added in 2011, resulting in nine champions total when November is done.

That’s a long way from our start. The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regions after the end of the regular season did not begin until the most recent playoff expansion.

In early years of the current process (or until the middle of the last decade), lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.

Our present: After a late Saturday night tracking scores, we file in as the sun rises Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors). Then comes re-checking and triple-checking of enrollments, what schools played in co-ops, some records and more before the numbers are crunched and the fields are set.

Those 256 11-player teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus a representative from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by yellow dots) – not records, playoff point averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play. The same process is followed for organizing the 8-player bracket.

Observations and answers: 2013

This doesn’t happen overnight: Preparation for selecting the MHSAA playoff field begins long before the first kickoff of fall, much less the first practice. We load schedules for all 600-plus varsity teams during the summer, and many schedules remain fluid right up until the first Friday of the season – and this fall, a few weren’t settled until Week 2 or 3.

This summer as in some past we also worked through schools closing (Inkster, Saginaw Buena Vista, Detroit Northwestern, Flint Northern), and others deciding in mid-July and early August they would not field teams because of a lack of players.

Sometimes we have to take odd paths to find scores for these games. The last 11-player score to be added to our data this regular season came in as a result of tweeting the sports anchor of a Wheeling, W.Va., television station. Our last 8-player score came in via email from a Wisconsin athletic director at 10:30 Saturday night. Thankfully, we get plenty of assistance from some of our friends in the field, who keep an eye on the data and alert us when something appears missing or incorrect.

Win and advance: This season’s list of 5-4 teams includes a number of heavy hitters that did not receive at-large bids – East Grand Rapids, Utica Eisenhower, Orchard Lake St. Mary’s and Flint Powers Catholic to name a few. All were solid teams and played strong competition. All missing the playoffs likely raised some eyebrows.

But we have to take a look at this from a statewide view. There admittedly can be some argument about what schools qualified for the 226-256 spots in the field – but the important part is that 225 qualified because they all met the minimum win requirement. A playoff is simply that – it decides a champion based on teams winning. For some it’s harder to pile wins, of course, because they play in tough leagues. But the winners of those leagues are in the field – and surely will credit that tough road with getting them prepared to now play the state’s best.

Geography rules: This long has been rule number one for drawing MHSAA brackets in any sport, and is a repeat as well for those who have read this report the last two Octobers. Travel distance and ease DO come into play. Jumping on a major highway clearly is easier than driving across county-wide back roads, and that’s taken into consideration.

Also, remember there’s only one Mackinac Bridge and hence only one way to cross between peninsulas – and boats are not considered a possible form of transportation. When opponents from both peninsulas will be in the same District, distance to the bridge is far more important than as the crow flies.

The best example of this comes this season in Division 5. Grayling clearly is east of both Kingsley and Kalkaska – but also sits on I-75, while those two do not. So while those more western teams are geographically closer to Houghton, Menominee and Kingsford from the Upper Peninsula, we instead paired the three U.P. teams with Grayling because being on a main highway made for a shorter trip. The trip to Grayling for any of those U.P. teams would be 36 miles shorter to Grayling than Kingsley and 13 miles shorter to Grayling than Kalkaska.

Sometimes it’s where the points aren’t: Sure, it would be best-case scenario to have perfect sets of eight dots split into four quadrants from Calumet to Bedford. But generally that doesn’t occur. “Dots determine the map” is a common phrase heard here during this selection process, but that works the other way as well. If there are no qualifiers in a division from a specific area of the state – see Division 1, with none south of Holland or west of the greater Lansing area – there’s no choice but to create the unusual Regional Final possibility of Traverse City West vs. Brighton. Brighton is simply closer to the west side of the state than our other options.

Border to border vs. coast to coast: Should Regions be grouped north to south or east to west? There isn't a right or wrong answer – it just depends on that set of dots.

Whenever we have Upper Peninsula teams in a division, they’ll be grouped with those from the northernmost points of the Lower Peninsula for a District. The next northernmost schools will be grouped into a District, and together those eight will form a Region.

But the tough decision comes with the other six Districts. Look at this season’s Division 5 map: Six Districts are grouped south of U.S. 10 with three near or west of U.S. 127 and three east of that highway, which runs through the center of the Lower Peninsula. We grouped the two southwestern Districts into a Region and the two southeastern Districts into a Region – leaving a final Region that stretches from Muskegon on Lake Michigan to Almont, about 35 miles west of Lake Huron.

That’s a haul. But it’s also the best of our possible compromises. We could’ve instead paired regions that would’ve stretched from Hopkins to Monroe – only 19 fewer miles in distance than Muskegon Oakridge to Almont, but a scenario that could’ve created travel increases for a number of additional teams. Another option included a possible trip from Detroit University Prep to Freeland, which also would take more than two hours.  

Bottom line – it’s been written here before – we pour all we have into this process, asking questions often more than once until we come up with a consensus. We do appreciate the arguments that arise once brackets are released to the public: The discussions are proof of how much players, coaches and fans care – and often show us new ways we can look at a system that’s now 15 years old.

But we must remember that the good news is the tournament is still set up to reward nine champions over the next five weeks, and five schools – Auburn Hills Oakland Christian, Coldwater, Detroit Allen, Eaton Rapids and Muskegon Mona Shores – will be competing for those titles for the first time.

It’s not so much how the tournament starts as how it ends. And we’re preparing for nine more memorable conclusions.

PHOTO: Each collection of grouped dots is a District on this season's Division 3 playoff map.