Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 9
October 25, 2013
By Geoff Kimmerly
Second Half editor
The final Friday of the MHSAA football regular season always is one of the most celebratory and at the same time heart-breaking days of the entire school year.
For many, practice will continue Monday. But for the majority, tonight will mark the end of another season – or a high school career.
Fortunately for a number of those athletes, they and their teams still have control over how they'll be feeling when this night, and this weekend, is done. A total of 187 teams have qualified for the 256-team 11-player playoff field – including six teams that won their sixth games Thursday night – and 76 more can clinch a berth with a win tonight or Saturday. The 8-player field is more set, although movement could still occur among those in contention for the final spots in that 16-team field.
Here's a look at some of the games to keep an eye on this weekend, including league title games in the Detroit Public School League, Catholic League and Kensington Lakes Activities Association. And make sure to check in throughout the weekend to Score Center and then Sunday when playoff pairings are posted at 8 p.m.
Detroit and Southeast
Detroit Martin Luther King (7-0) vs. Detroit Cass Tech (8-0), Ford Field
This title decider at Ford Field has been among the most highly-anticipated games in Detroit since before the first kickoff of this season. Although this was the second since the 1990s that these schools played in different divisions of the Detroit PSL, that separation arguably has made the rivalry even bigger – especially with King stunning the reigning MHSAA Division 1 champ with a 44-13 win during last season’s PSL semifinals. Neither has come to losing since the early weeks of this season; Cass Tech hasn't given up more than six points in a game since opening night, and King hasn't let an opponent come closer than 28 points since Week 2.
Others that caught my eye: Birmingham Brother Rice (8-0) vs. Detroit Catholic Central (7-1), Saturday at Ford Field; Southfield (7-1) at Clarkston (7-1), Britton Deerfield (6-2) at Clinton (8-0), Walled Lake Western (8-0) at Northville (7-1).
West Michigan
Muskegon Reeths-Puffer (7-1) at Muskegon (7-1)
This isn't as annual a scenario for Muskegon as most might think: The Big Reds did fall to Zeeland East by a point in Week 9 last season to finish second to the Chix in the O-K Black standings, but are still seeking their first league title since 2008. This is the first time Reeths-Puffer has posted a winning record since 2007, and it’s done so in impressive fashion with victories over one playoff qualifier and three more that can earn bids tonight. Still, Reeths-Puffer is seeking its first win over the Big Reds since 1999.
Others that caught my eye: Grand Rapids Ottawa Hills (5-3) at Grand Rapids Catholic Central (5-3), Holland West Ottawa (5-3) at Hudsonville (5-3), East Kentwood (5-3) at Rockford (7-1), Zeeland West (7-1) at Byron Center (6-2).
Upper Peninsula
Menominee (8-0) at Marquette (5-2)
Marquette fell big to Menominee in 2012, but has won two of the last three between the Greater Northern UP Conference rivals – and can force a three-way tie for the league title by beating the Maroons tonight. Menominee has yet to be challenged significantly – only reigning Division 8 champion Harbor Beach has gotten within 20 points of the Maroons this season as they've built the second-highest playoff point average among teams expected to fall into Division 5.
Others that caught my eye: St. Ignace (7-1) at Cheboygan (6-2), L'Anse (7-1) at Munising (5-3), Crystal Falls Forest Park (8-0) at Lake Linden-Hubbell (5-3), Newberry (3-5) at Sault Ste. Marie (5-3).
Bay and Thumb
Fenton (8-0) at Lapeer West (7-1)
Beating second-place Lapeer West tonight would give Fenton 20 straight Flint Metro League victories and make outright another league title, the Tigers’ third straight. But Lapeer West also has a fine football tradition stretching back into the late 1980s, and the Panthers would love nothing more in their final regular season game than to win a share of one more league title. Lapeer West will combine with Lapeer East next fall.
Others that caught my eye: Lake Fenton (7-1) at Montrose (8-0), Davison (4-4) at Flint Carman-Ainsworth (7-1), Sanford Meridian (7-1) at Clare (6-2), Plymouth (5-3) at Grand Blanc (6-2).
Southwest and Border
Watervliet (8-0) at Lawton (8-0)
This trumps Edwardsburg/Paw Paw as the top game from the southwest and border areas because a league title is on the line. Watervliet and Lawton split the Southwestern Athletic Conference South title last season, and one of the two has won the league the last four seasons – with Lawton also finishing second the two times Watervliet finished first. The Panthers survived a three-point scare last week against Decatur and can finish their first perfect regular season since 1999.
Others that caught my eye: Edwardsburg (8-0) at Paw Paw (8-0), Battle Creek Pennfield (7-1) at Constantine (5-3), Saugatuck (7-1) at Gobles (5-3), Battle Creek St. Philip (8-0) at Lawrence (6-1).
Lower Up North
Boyne City (7-1) at Grayling (7-1)
This highly-anticipated Lake Michigan Conference deciding game has come to fruition thanks to some close calls including two Grayling wins by a touchdown or less and Boyne City’s victory last week over motivated Elk Rapids. This is a repeat of the 2012 scenario; both also entered that Week 9 game undefeated before Grayling won 21-0.
Others that caught my eye: Mio (7-1) at Lincoln Alcona (8-0), Kalkaska (6-2) at Elk Rapids (5-3), Cadillac (8-0) at Traverse City Central (5-3), Petoskey (5-3) at Ogemaw Heights (5-3).
Mid-Michigan
Homer (8-0) at Grass Lake (7-1)
This is the showcase game of the Cascades/Big 8 Conference crossover series, with Grass Lake one of three that shared the Cascades title and Homer the outright champion in the Big 8. The Trojans also are attempting to finish their first perfect regular season since 2005. The last time these teams met was in 2004.
Others that caught my eye: Jackson Lumen Christi (8-0) at Howell (5-3), Grand Ledge (4-4) at Holt (4-4), New Lothrop (8-0) vs. Pewamo-Westphalia (8-0) at Alma College, Chelsea (2-6) at Haslett (5-3).
PHOTO: Detroit Cass Tech (green jerseys) will attempt to avenge last season's Detroit Public School League playoff loss to Martin Luther King when those teams meet tonight in this season's championship game. (Photo courtesy of Detroit PSL.)