Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 8 in Review
October 23, 2013
By Geoff Kimmerly
Second Half editor
The last week of the MHSAA football regular season is upon us. But Week 8 featured some significant firsts.
At Ypsilanti, visiting Lincoln beat the home team 27-20 to win the Southeastern Conference White for the first time. The league formed in 2000 and the Railsplitters were 0-9 only three seasons ago – and hadn't won a league title in any conference since 1987.
Further east Detroit Allen clinched its first playoff berth with a win over Ecorse. To the south, Adrian Lenawee Christian beat North Adams-Jerome for its sixth win, its most ever.
And those are just the program milestones. For the many high school players who enjoy just two seasons on varsity, every championship or playoff-qualifying win could be a first.
Here’s a look at some that surely were as we wrap up league title races and prepare for Sunday’s playoff selection.
West Michigan
Lowell 35, Grand Rapids Christian 34 (2 OT)
This season’s O-K White championship likely came down to a pair of overtimes between two teams that played at Ford Field last season. Reigning Division 2 runner-up Lowell (8-0) stopped a two-point conversion try by reigning Division 3 champ Grand Rapids Christian (6-2) after the game’s final score. The Red Arrows had fallen in two straight to the Eagles. Click to read more by the Grand Rapids Press.
Also noted:
Hudsonville 20, East Kentwood 9: Not only did the Eagles (5-3) give themselves an outside chance at sharing the O-K Red title, but they took a major step toward securing a first playoff berth since 2008. East Kentwood (5-3) can earn a league share too and also qualify for the playoffs by beating first-place Rockford this week.
Muskegon Reeths-Puffer 32, Muskegon Mona Shores 28: Reeths-Puffer (7-1) kept pace with Muskegon atop the O-K Black heading into their league-deciding matchup this week, while Mona Shore (6-2) fell out of contention but can prepare for its first playoff appearance.
Belding 35, Sparta 14: Belding (5-3) kept its playoff hopes alive as it works to secure its first birth since 2007, while Sparta (5-3) is left to beat O-K Blue frontrunner Comstock Park this weekend to qualify.
Byron Center 16, Holland Christian 9: Byron Center (6-2) earned its first playoff berth since 2010 and set itself up to face Zeeland West this week for the O-K Green title. Holland Christian (4-4) fell to third place and hopes to make the playoffs with an at-large bid.
Lower Up North
Traverse City St. Francis 28, Maple City Glen Lake 21
St. Francis (5-3) kept its playoff hopes alive by edging the Northwest Conference champion and avenged a heavy blow dealt last season by Glen Lake (7-1); the Lakers’ 26-20 win over St. Francis in 2012 was among the most painful reasons the Gladiators didn’t make the playoffs for the first time since 1989. Click to read more from the Traverse City Record-Eagle.
Also noted:
Boyne City 28, Elk Rapids 12: Boyne City (7-1) needed this one to set up this week’s Lake Michigan Conference-deciding game against Grayling; Elk Rapids (5-3) is tied for third, this week’s game in a must-win to automatically make the playoffs.
Grayling 33, East Jordan 26: See above for the Lake Michigan Conference race explanation, with Grayling now also 7-1 and East Jordan (4-4) hoping for a strong finish and at-large postseason bid.
Lake City 41, Evart 21: Lake City (7-1) looks good to finish second in the Highland Conference and Evart has locked down at least third, with a chance they’ll see each other again in the playoffs for the second straight year.
Traverse City Central 28, Ogemaw Heights 20: Four Big North Conference teams are 5-3, and these are two of them. Central faces Cadillac and Ogemaw Heights faces Petoskey this week in hopes of earning automatic playoff berths.
Southwest and Border
Portage Central 49, St. Joseph 28
Portage Central took advantage of a bevy of turnovers and got rolling during the second half to win the biggest game of the regular season in the southwest corner of the state. The Mustangs (8-0) clinched a share of the Southwestern Michigan Athletic Conference West title with the win and can finish their first perfect regular season since 1993 by beating winless Benton Harbor this weekend. St. Joseph (7-1) remains among the top teams by playoff point average of those projected to make the Division 3 playoffs. Click to read more from the Kalamazoo Gazette.
Also noted:
Cassopolis 35, Niles Brandywine 12: This turned the Lakeland Athletic Conference championship into a shared title between these two, with Cassopolis (5-3) dealing Brandywine (7-1) its first loss of the fall.
Edwardsburg 36, Dowagiac 0: This deciding game in the Wolverine B West turned into a big win for undefeated Edwardsburg (8-0) over Dowagiac (6-2), last season’s champion.
Battle Creek Lakeview 33, Battle Creek Harper Creek 14: Lakeview (8-0), which began the season with five straight shutouts, has given up just a few points over the last three games on the way to earning a share of the SMAC East title; Harper Creek (6-2), with 14 points, tied for the most success against the Spartans’ defense.
Battle Creek St. Philip 68, Portland St. Patrick 14: St. Philip (8-0) handed St. Patrick (7-1) its first regular-season 8-player loss in winning the Southern Michigan League title outright.
Upper Peninsula
Lake Linden-Hubbell 16, Felch North Dickinson 8
Lake Linden-Hubbell’s quest to return to the playoffs for the first time since 2010 looked in doubt with the Lakes (5-3) needing two wins and North Dickinson and Crystal Falls Forest Park left on the schedule (they were a combined 13-1 entering last week). But the Lakes put the defensive clamps on North Dickinson (6-2), holding the Nordics to its fewest points since the 2010 playoffs. Click to read more from the Houghton Mining Gazette.
Also noted:
Crystal Falls Forest Park 38, Bessemer 20: The Eagles (8-0) avenged last season’s loss to the Miners (5-3) and in the process clinched a share of the Great Western Conference title.
Negaunee 38, Marquette 14: Negaunee (7-1) bounced back nicely after falling to Ishepming in Week 7, claiming the Diamond Jubilee Trophy, while Marquette (5-2) finishes with another tough one this week against Menominee.
Sault Ste. Marie 27, Kingsley 13: Sault Ste. Marie (5-3) has kept its playoff hopes alive over the last two weeks by beating teams with a combined record of 11-5. Kingsley (5-3) also needs a win this week to qualify.
Cedarville 21, Bellaire 16: Bellaire (5-3) looked like one of few that could beat Cedarville (7-1) this season, and the Eagles got close in a defensive battle.
Greater Detroit and Southeast
St. Clair 43, Marine City 33
St. Clair’s first win over Marine City since 2005 – and second in 22 seasons – earned a number of riches. The Saints (8-0) claimed the traveling Bell Trophy and also an outright Macomb Area Conference Gold championship, and guaranteed their best record since at least 1982. Marine City (7-1) still remains only a win away from its 16th straight season with at least eight. Click to read more from the Port Huron Times Herald.
Also noted:
Macomb Dakota 52, Clinton Township Chippewa Valley 7: The battle for the MAC Red title – and traveling Superintendent’s Trophy – ended up more of the same for Dakota (8--0), which has given up only 42 points this fall. With one more win, Chippewa Valley (7-1) still can equal its most since 2006.
Birmingham Seaholm 28, Birmingham Groves 22: Seaholm (8-0) earned its second straight Oakland Activities Association Blue title by defeating second-place Groves (7-1) in the final league game of the season.
Northville 42, Canton 30: This was significant for a few reasons for Northville (7-1), which moved on to the Kensington Lakes Activities Association championship game be beating Canton (7-1) for the first time in its last eight tries.
Waterford Mott 26, Port Huron 20: The Marauders (8-0) flipped last season's finish, when Mott lost to Port Huron by three and finished second in the MAC White; this time Mott is first and the Big Reds (5-3) are runners-up.
Mid-Michigan
Lansing Sexton 27, Lansing Everett 14
Sexton (8-0) won the Capital Area Activities Conference Blue outright and the traveling Oak Chest trophy, and needs to beat its other city rival, Eastern High, to finish the regular season 9-0 for the first time since 1999. The Big Reds, a Class B schools with wins over seven Class A opponents, also has the highest playoff point average of teams projected to fall into Division 4 for the playoffs. Everett (5-3), last season’s CAAC Blue champion, must beat two-win Jackson this week to ensure a playoff spot. Click to read more from the Lansing State Journal.
Also noted:
DeWitt 13, Portland 7: DeWitt (8-0) no doubt was up for this one after losing two straight to the Raiders (7-1). Both are champions of their divisions of the CAAC, DeWitt in the Red and Portland in the White.
East Lansing 3, Grand Ledge 0: The Comets (4-4) needed to win out to make the playoffs automatically after an 0-3 start, but instead East Lansing (4-4) kept its slim hope alive after three straight losses.
Olivet 28, Constantine 14: The Eagles (7-1) kept themselves in the three-team mix atop the Kalamazoo Valley Association, with reigning Division 6 runner-up Constantine (5-3) now needing a win this week to qualify automatically for the postseason.
Ovid-Elsie 21, Freeland 15: The Marauders (6-2) quietly have bounced back from a 3-6 finish in 2012 to finish second in the Tri-Valley Conference Central. Third-place Freeland (6-2) also has made the playoffs, and they could meet again.
Bay and Thumb
Harbor Beach 56, Marlette 7
The deciding game for the Greater Thumb Conference East title belonged to Harbor Beach (7-1) early, as it scored the first two touchdowns and after Marlette’s score ran off 44 unanswered points. The Pirates pushed their league winning streak to 16 straight, while Marlette (7-1) still can equal its best finish of at least the last half century, 8-1 in 1975. Click to read more from the Port Huron Times Herald.
Also noted:
Millington 15, North Branch 7: The Cardinals (6-2) were at risk of missing the playoffs for the first time since 2003 before edging already-qualified North Branch (6-2).
Richmond 42, Yale 28: The Blue Devils (7-1) finished a perfect run through the Blue Water Area Conference and forced Yale (5-3) into a must-win situation to qualify for the playoffs automatically.
Flint Powers Catholic 48, Climax-Scotts 13: The Chargers (4-4) are hanging on to a hope of making the playoffs with an at-large bid, and handing Climax-Scotts (7-1) its first loss should help.
Vassar 35, Cass City 8: The Vulcans (5-3) moved one win closer to a fifth straight playoff berth, while dropping Cass City (4-4) into a much less favorable position.
Trophy Games
Each week, the MHSAA highlights trophy games around the state. Here are a few more in addition to those mentioned above:
Little Brown Jug: Warren Lincoln vs. Center Line. Lincoln made it two in a row and five of six over its MAC Bronze rival. Final: Lincoln 26, Center Line 19.
Sugar Bowl: Unionville-Sebewaing vs. Reese. The Rockets have owned this series of late, winning every season dating to 2006. Final: Reese 47, USA 0.
Spirit Bell: St. Louis vs. Ithaca. This one changes hands every time these schools meet in any varsity sport – which means the Sharks’ highly-ranked volleyball team could win it back tonight. Final: Ithaca 76, St. Louis 0.
Battle of the Panthers: Detroit University Prep vs. Detroit Plymouth Educational Center. This one is relatively new, with Detroit PEC playing football only since 2010 and University Prep since 2006. Final: University Prep 37, PEC 6.
The Curb: Berkley vs. Royal Oak. A piece of pavement was first awarded to the winner of this matchup in 2012. Final: Berkley 20, Royal Oak 18.
Ted Heusel Bowl: Ann Arbor Huron vs. Ann Arbor Pioneer. This trophy is named for the late longtime area broadcaster who also served as the district's school board president. Final: Pioneer 9, Huron 6.
Kiwanis Trophy: Madison Heights Madison vs. Madison Heights Lamphere. A quick 2-mile drive down John R Road is nearly all that separates these MAC Silver rivals. Final: Madison 30, Lamphere 0.
Colvin Cup: Grosse Ile vs. Riverview. Not since 1998 and 1999 has either team won this game two seasons in a row. Final: Riverview 45, Grosse Ile 42.
PHOTO: Lowell (in gray) needed two overtimes to edge Grand Rapids Christian 35-34 in Week 8. (Click to see more from High School Sports Scene.)