Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 8
October 18, 2013
By Geoff Kimmerly
Second Half editor
Week 8 of the high school football season can mean a lot of things to teams and communities, depending on one’s circumstances.
On one side of the scale, those that have been eliminated from playoff contention are hoping to finish on a positive note and send out their seniors with one last memory. On the other, there are 61 undefeated teams left in Michigan – and 12 face off in six of our best games this week.
There’s definitely a challenge in forecasting which from this week’s slate might end up the most significant when all is said and done. In fact, a number of Detroit-area games not mentioned below are worth mentioning now: Detroit Martin Luther King (6-0) faces Detroit Mumford (6-1) and Detroit Cass Tech (7-0) faces Detroit East English (5-2) in Detroit Public School League semifinals, and Northville (6-1) faces Canton (7-0) with Grand Blanc (6-1) at Walled Lake Western (7-0) in Kensington Lakes Activities Association semis. In the Detroit Catholic League, second-placers Detroit Catholic Central (6-1) and Warren DeLaSalle (5-2) face off Saturday with a Prep Bowl berth on the line.
See below for more from an incredible statewide slate of games this weekend, and remember to check the MHSAA Score Center all weekend for updated scores and standings.
Southwest and Border
Portage Central (7-0) at St. Joseph (7-0)
Although St. Joseph still must face a competitive Mattawan squad in Week 9, the Southwestern Michigan Athletic Conference West probably comes down to this matchup. Portage Central’s totals this fall certainly are more impressive – 326 points for and 83 against, while St. Joseph has outscored opponents only 201-103 – but because of its strong nonleague slate, St. Joseph projects to have the second-highest playoff point average in Division 3 (Portage Central currently falls sixth among teams expected to be in Division 2).
Others that caught my eye: Battle Creek Harper Creek (6-1) at Battle Creek Lakeview (7-0), Decatur (5-2) at Watervliet (7-0), Dowagiac (6-1) at Edwardsburg (7-0), Otsego (5-2) at Paw Paw (7-0).
Greater Detroit and Southeast
Clinton Township Chippewa Valley (7-0) at Macomb Dakota (7-0)
Twitter followers of @DakotaFootball got a feel for this game Thursday from a few selected re-tweets from players, including one that read: “Tomorrow is the biggest game of our lives.” Dakota, during its nearly two-decade history, has lots of experience in these types of games – the winner tonight will claim the Macomb Area Conference Red title outright – and Chippewa Valley and Dakota have the second and third-highest playoff point averages, respectively, among teams expected to be in Division 1. This is the first time in a decade the Big Reds have been in this spot, and if they can crack Dakota’s defense (35 points allowed this fall), it could be another classic.
Others that caught my eye: St. Clair (7-0) at Marine City (7-0), Birmingham Groves (7-0) at Birmingham Seaholm (7-0), Lake Orion (6-1) at Clarkston (6-1), Warren Michigan Collegiate (5-2) at Harper Woods Chandler Park (6-1).
Lower Up North
Elk Rapids (5-2) at Boyne City (6-1)
Both co-leaders of the Lake Michigan Conference have tough matchups this week, but Elk Rapids being third in the league gives this game a potentially heavier impact. Boyne City faces Grayling in Week 9 in a game that should decide the league title – both are 4-0 in LMC play heading into this weekend – but Elk Rapids definitely could throw a wrench and did beat the Ramblers in two straight before falling last fall.
Others that caught my eye: Lake City (6-1) at Evart (6-1), West Branch Ogemaw Heights (5-2) at Traverse City Central (4-3), Sault Ste. Marie (4-3) at Kingsley (5-2), Grayling (6-1) at East Jordan (4-3).
Mid-Michigan
Lansing Sexton (7-0) at Lansing Everett (5-2)
Those who don’t follow Lansing-area football closely probably don’t realize that Sexton, with roughly 680 students, is slightly more than one-third the size of the biggest schools in the Capital Area Activities Conference Blue – and pushed to rejoin the league with its traditional rivals after a few years playing in other divisions. That makes this Big Reds run even more impressive – although Everett would love to keep their rivals from celebrating a league title this week. The Vikings looked like favorites coming into the fall, and this one could be closer than some might expect.
Others that caught my eye: Portland (7-0) at DeWitt (7-0), Battle Creek St. Philip (7-0) at Portland St. Patrick (7-0), Constantine (5-2) at Olivet (6-1), Haslett (5-2) at Williamston (4-3).
West Michigan
Grand Rapids Christian (6-1) at Lowell (7-0)
Lowell’s wild October run through the rest of the O-K White contenders ends tonight in the likely league-deciding matchup against Grand Rapids Christian, which like the Red Arrows is 3-0 in the division. Lowell’s strong competition has paid off not just in preparation for games like this, but in helping the Red Arrows build the highest playoff point average in the MHSAA. Only Muskegon during Week 2 has tripped up the Eagles (Lowell beat Muskegon two weeks later), who continue to await the season debut of injured star receiver Drake Harris.
Others that caught my eye: Muskegon Reeths-Puffer (6-1) at Muskegon Mona Shores (6-1), East Grand Rapids (4-3) at Caledonia (5-2), Muskegon Catholic Central (5-2) at Fruitport (5-2), Holland Christian (4-3) at Byron Center (5-2).
Bay and Thumb
Marlette (7-0) at Harbor Beach (6-1)
It’s fair to say this is turning into Marlette’s best season ever – or at least since the Red Raiders went 8-1 in 1975. And it would become infinitely sweeter if they are able to beat defending MHSAA Division 8 champion Harbor Beach to win the Greater Thumb Conference East title. Harbor Beach is riding a 15-game league winning streak and owns two straight wins over Marlette, including by a score of 66-10 a year ago. The Pirates’ only loss this season was in Week 3 to much larger Menominee.
Others that caught my eye: Fenton (7-0) at Swartz Creek (4-3), Richmond (6-1) at Yale (5-2), Deckerville (4-3) at Peck (7-0), Vassar (4-3) at Cass City (4-3).
Upper Peninsula
Bessemer (5-2) at Crystal Falls Forest Park (7-0)
This scenario bears similarity to 2012; Forest Park was cruising through the Great Western Conference before getting run over by Bessemer 46-15 in Week 8, a result that created an eventual three-team sharing of the league title. Forest Park is 3-0 in the league again. And while Bessemer at 2-2 in the conference has only an outside shot at sharing the title this time, the Miners have come back from a midseason two-game losing streak to get within a win of qualifying for the playoffs for the second season in a row.
Others that caught my eye: Lake Linden-Hubbell (4-3) at Felch North Dickinson (6-1), Marquette (5-1) at Negaunee (6-1), Bellaire (5-2) at Cedarville (6-1), Hancock (3-4) at Iron River West County (7-0).
PHOTO: Detroit Catholic Central (in blue), here during a Sept. 27 loss to Birmingham Brother Rice, faces Warren DeLaSalle this week for the opportunity to face Brother Rice again in next weekend’s Detroit Catholic League Prep Bowl. (Click to see more from High School Sports Scene.)